3D Doesn’t Make Sense as a Consumer Technology.
3D is one of those technologies that I’m both endlessly infatuated and frustrated with. Just over a year ago I saw Avatar in 3D and for me it was the first movie ever to use the technology in a way that wasn’t gimmicky but served as a tool to enable creative expression. Cameron’s work on getting the technology to the point where he could use it as such was something to be commended but what unfortunately followed was a long stream of movies jumping on the 3D bandwagon, hoping that it would be their ticket to Avatar like success. Since then I’ve only bothered to see one other movie in 3D (Tron: Legacy) as not one other movie demonstrated their use of 3D as anything other than following the fad and utterly failing to understand the art that is 3D.
Last year was the debut of consumer level 3D devices with the initial forays being the usual TVs and 3D enabled media players. Soon afterwards we began to see the introduction of some 3D capable cameras allowing the home user to create their very own 3D movies. Industry support for the format was way ahead of the curve with media sharing sites like YouTube allowing users to view 3D clips and video editing software supporting the format long before it hit the consumer level. We even had Nintendo announce that their next generation portable would be called the 3DS and boast a glasses free 3D screen at the top. Truly 3D had hit the mainstream as anyone and everyone jumped to get in on the latest technology craze.
Indeed the 3D trend has become so pervasive that even today as I strolled through some of my RSS reader backlog I came across not one, but two articles relating to upcoming 3D products. The first is set to be the world’s first 3D smartphone, the LG Optimus 3D. It boasts both a 3D capable camera and glasses free 3D screen along with the usual smartphone specs we’ve come to expect from high end Android devices. The second was that NVIDIA’s current roadmap shows that they’re planning to develop part of their Tegra line (for tablets) with built in 3D technology. Looking over all these products I can’t help but feel that there’s really little point to having 3D on consumer devices, especially portable ones like smartphones.
3D in cinemas makes quite a lot of sense, it’s another tool in the director’s kit to express themselves when creating their movie experience. On a handset or tablet you’re not really there to be immersed in something, you’re usually consuming small bits of information for short periods. Adding 3D into that experience really doesn’t enhance the experience at all, in fact I’d dare say that it would detract from it thanks to the depth of field placing objects in a virtual space that in reality is behind the hand that’s holding it. There is the possibility that 3D will enable a new kind of user interface that’s far more intuitive to the regular user than what’s currently available but I fail to see how the addition of depth of field to a hand held device will manage to accomplish that.
I could just be romanticising 3D technology as something best left to the creative types but if the current fad is anything to go by 3D is unfortunately more often misused as a cheap play to bilk consumers for a “better” experience. Sure some of the technology improvements of the recent past can trace their roots back to 3D (hello cheap 120Hz LCD screens) but for the most part 3D is just used as an excuse to charge more for the same experience. I’ve yet to see any convincing figures on how 3D products are doing out in the market but anecdotally it’s failed to gain traction amongst those who I know. Who knows maybe the LG Optimus 3D will turn out to be something really groovy but as far as I can tell now it’s simply yet another gimmick phone that’s attempting to cash in on the current industry obsession with 3D, just like every other 3D consumer product out there.