The Future of World of Warcraft.
It’s scary just how much of my World of Warcraft life mirrored that of your run-of-the-mill addict. At the start everything was good: all my friends were playing and we were all having a blast, whiling away our youth in the fantastical land of Azeroth. Then people started to leave, the ones who couldn’t spare the time at first but as the month went on the nomenclature changed from “I just stopped to playing” to “I’m out” or “I’ve been clean for 2 weeks now!”. Indeed in the years that have followed since my hey days where I was spending 1 day (total play time) out of every 6 in World of Warcraft I’ve found myself relapsing and going back to it whenever an expansion comes out. Strangely enough though whilst the attraction to go back is strong it seems I’m becoming better at saying no.
I kind of missed everything in the Burning Crusade as that was when I found myself destitute, languishing without a guild and without a group of friends I wanted to play with. However Wrath of the Lich King saw me return with meteoric fury, flush with a new group of friends I made through work I lovingly plunged dozens of hours back into the game. It wasn’t the same as the height of my addiction days but then again I had much less time on my hands than I did before so on a relative scale it was probably pretty close. However the same cycle of people leaving and going clean happened again and eventually I found myself leaving the world once again.
I returned for the latest expansion, Cataclysm, for a while and even made my way into some of the high level raids thanks to having some contacts in the right places. However this time around I didn’t last that long before the magic wore off and I realised how long it would take for me to gear up a character to the level I wanted. I haven’t gone back since then as my dedication to reviewing one game per week (only 1 week missed so far!) has overridden any desire I might have had to while away my time in that familiar crack den.
This is a feeling that I believe is shared by many long time World of Warcraft players who have been with the franchise since day 1. It’s hard to believe it but release day was almost 8 years ago and those fresh faced teenagers who started out with this game are now adults with all the fun responsibilities that come along with it. Thus it is not surprising that for the first time in 4 years World of Warcraft’s subscriber base has declined to 9 million. Whilst this is very likely to see a major bump come Mists of Pandaria time they’ve been on the downward slope for a while and that makes you wonder what the future holds for this iconic game.
Ever since I first heard about the latest upcoming expansion I heard in tandem that it was slated to be the last expansion with World of Warcraft bowing out to the upcoming secret MMO dubbed Project Titan. It made sense as the writing appeared to be on the wall with subscriber counts but it seems that Blizzard intends to keep World of Warcraft going for much longer with the expansion pack to follow Mists of Pandaria already in production. Whilst that might seem crazy if you compare the numbers on other MMOs that are widely believed to be successful you can see that Blizzard could easily keep the franchise going with 10~20% of the numbers they have now. Depending on how well Mists of Pandaria does at stemming the attrition rate it may take the release of Project Titan to see the end to World of Warcraft. Even then it might take a year or two before the subscriber count hits danger territory for Blizzard.
I’ve long relegated myself to coming back and playing through each expansion that comes out mostly because the levelling experience, especially since Cataclysm, is one I very much enjoy. I’ll definitely be back for the expansion when it comes out late next month but as for me becoming a long time subscriber again? I can’t see that happening any time soon. In fact I’m not sure that any MMORPG will be able to captivate me in the same way as World of Warcraft did back in the day and from what I can tell I’m not alone in this feeling. Still the nostalgia feeling will be enough to swell their ranks for a time and that may be all Blizzard is looking for.