It’s every system administrator’s dream to only be working on the latest hardware running the most recent software available. This is partially due to our desire to be on the cutting edge of all things, where new features abound and functionality is at its peak. However the reality is always far from that nirvana with the majority of our work being on systems that are years old running pieces of software that haven’t seen meaningful updates in years. That’s why few tears have been shed by administrators worldwide about XP’s impending demise as it signals the end of the need to support something that’s now over a decade old. Of course this is much to the chagrin of end users and big enterprises who have still yet to make the transition.
Indeed big enterprises are rarely on the cutting edge and thus rely on extended support programs in order to keep their fleet maintained. This is partially due to the amount of inertia big corporations have, as making the change to potentially thousands of endpoints takes some careful planning an execution. Additionally the impacts to the core business cannot be underestimated and must be taken into careful consideration before the move to a new platform is made. With this in mind it’s really no surprise that corporations often buy support contracts that go for 3 or 5 years for the underlying hardware as that ensures that they won’t have to make disruptive changes during that time frame.
So when HP announced recently that it would be requiring customers to have a valid warranty or support agreement with them in order to get updates I found myself in two minds about it. For most enterprises this will be a non-issue as running hardware that’s out of warranty is begging for trouble and not many have the appetite for that kind of risk. Indeed I actually thought this would be a good thing for enterprise level IT as it would mean that I wouldn’t be cornered into supporting out of warranty hardware, something which has caused me numerous headaches in the past. On the flip side though this change does affect something that is near and dear to my heart: my little HP Mircoserver.
This new decision means that this little server only gets updates for a year after purchase after which you’re up for at least $100 for a HP Care Pack which extends the warranty out to 5 years and provides access to all the updates. Whilst I missed the boat on the install issues that plagued its initial release (I got mine after the update came out) I can see it happening again with similar hardware models. Indeed the people hit hardest by this change are likely the ones who would be least able to afford a support plan of this nature (I.E. smaller businesses) who are the typical candidates for running hardware that’s out of a support arrangement. I can empathise with their situation but should I find myself in a situation where I needed an update for them and couldn’t get it due to their lack of support arrangements I’d be the first one to tell them so.
Indeed the practice isn’t too uncommon with the majority of other large vendors requiring something on the order of a subscription in order to get product updates with the only notable exception being Dell (full disclosure: I work for them). I’ll agree that it appears to be a bit of a cash grab as HP’s server business hasn’t been doing too well in the recent quarters (although no one has done particularly well, to be honest) although I doubt they’re going to make up much to counter act the recent downfall. This might also spur some customers on to purchase newer hardware whilst freeing up resources within HP that no longer need to support previous generations of hardware.
So I guess what I’m getting at is that whilst I can empathise with the people who will be hard done by with this change I, as someone who has to deal with warranty/support calls, don’t feel too hard done by. Indeed any admin worth their salt could likely get their hands on the updates anyway without having to resort to the official source anyway. If the upkeep on said server is too much for you to afford then it’s likely time to rethink your IT strategy, potentially looking at cloud based solutions that have a very low entry point cost when compared to upgrading a server.
If you haven’t been deliberately avoiding mainstream media for the past couple days then chances are you’re already aware of Amazon’s latest announcement in Amazon Prime Air. It sounds like the world of science fiction, being able to place an order for something and then have it delivered by an automated right to your door in under 30 minutes. Indeed it pretty much is for the time being as whilst there seems to be a large amount of foundational work done on it the service is still many years away from seeing actual use. So this has had many asking the question: why would Amazon bother announcing something like this when its so far away form being a reality?
As many have already rightly pointed out the timing of the announcement seems to point towards it being an elaborate marketing campaign with Amazon managing to snag a good 15 minutes of advertising, ostensibly for free, from the 60 minutes program. This happening right before Cyber Monday is too much of a coincidence for it to be anything other than planned so, at least for the short term, Amazon Prime Air is a marketing tactic to get people to shop at Amazon. I’d hesitate to give credence to the theory that it’s been done to remediate Jeff Bezos image though as those rumours about his personality have been swirling for ages and I’d be astonished if he wasn’t aware of them already.
However the one thing that this idea has going for it is that Bezos is behind it and this isn’t the first wild gamble he’s undertaken in recent memory. Back in 2000 he founded Blue Origin a private space company focused on human spaceflight. Whilst it hasn’t made the headlines like its competition has it’s still managed to do a handful of test flights and has worked in conjunction with NASA on its Commercial Crew Development Program. Whilst this is a worlds away from flying drones to deliver products it does show that Bezos is willing to commit funding over a long period of time to see something achieved. Though this still leaves the question of why he made the announcement so soon unanswered.
For what its worth I think the reasoning behind it is to get the public talking about it now so that there’ll be some momentum behind the idea when it comes time for Amazon to start talking with legislators about how this system is going to work. If the FAA was anything to go by such a system wouldn’t see the light of day for another 13 years or so. Whilst it’s definitely not ready for prime time yet due to the numerous technical challenges it has yet to overcome it’s unlikely that they will take that long to solve. Putting the screws to politicians in this way means that Amazon doesn’t have to spend as much money on direct lobbying or convincing the public that it’s a good idea.
As for me personally I think it’s a nifty idea however its application is likely going to be horribly limited, especially in locations outside of the USA. A quick glance over this map reveals just how many locations Amazon has in various countries (don’t be fooled by those 2 locations in Australia, they’re just corporate offices) and since their drones need to launch from one of the fulfilment sites you can see how small a range this kind of service will have. Of course they can always widen this by increasing the number of distribution centres they have but that’s antithetical to their current way of doing business. It’s a challenge that can be overcome, to be sure, however I just don’t see it getting much air time (ha!) outside of major capital cities, especially in non-USA countries.
I’d love to be proven wrong on this however as the lazy introvert inside me loves not having to do anything to get stuff that I want and the instant gratification such a service would provide is just the icing on the cake. However it’s unlikely to see the light of day for several years from now and likely the better part of a decade before it comes to Australia so I’m not exactly hanging out for it. I think the idea has some merit though although whether that will be enough to carry it on as a viable business process will be something that only time will be able to reveal to us.
Canberra is a strange little microcosm. If you live here chances are you are either working directly for the government as a member of the public service or you’re part of an organisation that’s servicing said government. This is especially true in the field of IT as anyone with a respectable amount of IT experience can make a very good living working for any of the large department’s headquarters. I have made my IT career in this place and in my time here I’ve spent all of my time lusting after the cutting edge of technology whilst dealing with the realities of what large government departments actually need to function. As long time readers will be aware I’ve been something of a cloud junkie for a while now but not once have I been able to use it at my places of work, and there’s a good reason for that.
Not that you’d know that if you heard the latest bit of rhetoric from the current government which has criticised the current AGIMO APS ICT Strategy for providing only “notional” guidelines for using cloud base services. Whilst I’ll agree that the financial implications are rather cumbersome (although this is true of any procurement activity within the government, as anyone who’s worked in one can tell you) what annoyed me was the idea that security requirements were too onerous. The simple fact of the matter is that many government departments have regulatory and legal obligations not to use overseas cloud providers due to the legislation that restricts Australian government data from travelling outside our borders.
The technical term for this is data sovereignty and for the vast majority of the large government departments of Australia they’re legally bound to keep all their services, and the data that they rely on, on Australian soil. The legislation is so strict in this regard that even data that’s not technically sensitive, like say specifications of machines or network topologies, in some cases can’t be given to external vendors and must instead only be inspected on site. The idea then that governments could take advantage of cloud providers, most of which don’t have availability zones here in Australia, is completely ludicrous and no amount of IT strategy policies can change that.
Of course cloud providers aren’t unaware of these issues, indeed I’ve met with several people behind some of the larger public clouds on this, and many of them are bringing availability zones to Australia. Indeed Amazon Web Services has already made itself available here and Microsoft’s Azure platform is expected to land on our shores sometime next year. The latter is probably the more important of the two as if the next AGIMO policy turns out the way it’s intended the Microsoft cloud will be the defacto solution for light user agencies thanks to the heavy amount of Microsoft products in use at those places.
Whilst I might be a little peeved at the rhetoric behind the review of the APS ICT Strategy I do welcome it as even though it was only written a couple years ago it’s still in need of an update due to the heavy shift towards cloud services and user centric IT that we’ve seen recently. The advent of Australian availability zones will mean that the government agencies most able to take advantage of cloud services will finally be able to, especially with AGIMO policy behind them. Still it will be up to the cloud providers to ensure their systems can meet the requirements of these agencies and there’s still every possibility that they will still not be enough for some departments to take advantage of.
We’ll have to see how that pans out, however.
The resignation of the National Broadband Network board was an expected move due to the current government’s high level of criticism of the project. Of course while I, and many other technically inclined observers, disagreed with the reasons cited for Turnbull’s request for their resignations I understood that should we want to get the NBN in the way we (the general public) wanted it then it was a necessary move that would allow the Liberal party to put their stamp on the project. However what followed seemed to be the worst possible outcome, one that could potentially see the NBN sent down the dark FTTN path that would doom Australia into remaining as an Internet backwater for the next few decades.
They hired ex-Telstra CEO Ziggy Switkowski.
For anyone who lived through his tenure as the head of Australia’s largest telecommunications company his appointment to the head of the NBN board was a massive red flag. It would be enough to be outraged at his appointment for the implementation of data caps and a whole host of other misdeeds that have plagued Australia’s Internet industry since his time in office but the real crux of the matter is that since his ousting at Telstra he’s not been involved in the telecommunications industry for a decade. Whatever experience he had with it is now long dated and whilst I’m thankful that his tenure as head of the board is only temporary (until a new CEO is found) the fact that he has approved other former Telstra executives to the NBN board shows that even a small amount of time there could have dire implications
News came yesterday however that Turnbull has appointed Simon Hackett, of Internode fame, was appointed to the NBN board. In all honesty I never expected this to come through as whilst there were a few grass roots campaigns to get that to happen I didn’t think that they’d have the required visibility in order to make it happen. However Hackett is a well known name in the Australian telecommunications industry and it’s likely that his reputation was enough for Turnbull to consider him for the position. Best of all he’s been a big supporter of the FTTH NBN since the get go and with this appointment will be able to heavily influence the board’s decisions about the future of Australia’s communication network.
Whilst I was always hopeful that a full review of the feasibility of the NBN would come back with resounding support for a FTTH solution this will almost certainly guarantee such an outcome. Of course Turnbull could still override that but with his staunch stance of going with the review’s decision it’s highly unlikely he’d do that, less he risk some (even more) severe political backlash. The most likely change I can see coming though is that a good chunk of the rollout, mostly for sites where there is no current contracts, will fall to Telstra. Whilst I’m a little on the fence about this (they’d be double dipping in that they’d get paid to build the new network and for disconnecting their current customers) it’s hard to argue that Telstra isn’t a good fit for this. I guess the fact that they won’t end up owning it in the end does make it a fair bit more palatable.
So hopefully with Hackett’s appointment to the NBNCo board we’ll have a much more technically inclined view presented at the higher levels, one that will be able to influence decisions to go down the right path. There’s still a few more board members to be appointed and hopefully more of them are in the same vein as Hackett as I’d rather not see it be fully staffed with people from Telstra.
If you’re old enough to remember a time when mobile phones weren’t common place you also likely remember the time when Nokia was the brand to have, much like Apple is today. I myself owned quite a few of them with my very first phone ever being the (then) ridiculously small Nokia 8210. I soon gravitated towards other, more shiny devices as my disposable income allowed but I did find myself in possession of an N95 because, at the time, it was probably one of the best handsets around for techno-enthusiasts like myself. However it’s hard to deny that they’ve struggled to compete in today’s smartphone market and, unfortunately, their previous domination in the feature phone market has also slipped away from them.
Their saving grace was meant to come from partnering with Microsoft and indeed I attested to as much at the time. Casting my mind back to when I wrote that post I was actually of the mind that Nokia was going to be the driving force for Microsoft however in retrospect it seems the partnership was done in the hopes that both of their flagging attempts in the smartphone market could be combined into one, potentially viable, product. Whilst I’ve praised the design and quality of Windows Phone based Nokias in the past it’s clear that the amalgamation of 2 small players hasn’t resulted in a viable strategy to accumulate a decent amount of market share.
You can then imagine my surprise when Microsoft up and bought Nokia’s Devices and Services business as it doesn’t appear to be a great move for them.
So Nokia as a company isn’t going anywhere as they still retain control of a couple key businesses (Solutions and Networks, HERE/Navteq and Advanced Technologies which I’ll talk about in a bit) however they’re not going to be making phones anymore as that entire capability has been transferred to Microsoft. That’s got a decent amount of value in itself, mostly in the manufacturing and supply chains, and Microsoft’s numbers will swell by 32,000 when the deal is finished. However whether that’s going to result in any large benefits for Microsoft is debateable as they arguably got most of this in their 2011 strategic partnership just that they can now do all the same without the Nokia branding on the final product.
If this type of deal is sounding familiar then you’re probably remembering the nearly identical acquisition that Google made in Motorola back in 2011. Google’s reasons and subsequent use of the company were quite different however and, strangely enough, they have yet to use them to make one of Nexus phones. Probably the biggest difference, and this is key to why this deal is great for Nokia and terrible for Microsoft, is the fact that Google got all of Motorola’s patents, Microsoft hasn’t got squat.
As part of the merger a new section is being created in Nokia called Advanced Technologies which, as far as I can tell, is going to be the repository for all of Nokia’s technology patents. Microsoft has been granted a 10 year license to all of these, and when that’s expired they’ll get a perpetual one, however Nokia gets to keep ownership of all of them and the license they gave Microsoft is non-exclusive. So since Nokia is really no longer a phone company they’re now free to start litigating against anyone they choose without much fear of counter-suits harming any of their products. Indeed they’ve stated that the patent suits will likely continue post acquisition signalling that Nokia is likely going to look a lot more like a patent troll than a technology company in the near future.
Meanwhile Microsoft has been left with a flagging handset business, one that’s failed to reach the kind of growth that would be required to make it sustainable long term. Now there’s something to be said about Microsoft being able to release Lumia branded handsets (they get the branding in this deal) but honestly their other forays into the consumer electronics space haven’t gone so well so I’m not sure what they’re going to accomplish here. They’ve already got the capability and distribution channels to get products out there (go into any PC store and you’ll find Microsoft branded peripherals there, guaranteed) so whilst it might be nice to get Nokia’s version of that all built and ready I’m sure they could have built one themselves for a similar amount of cash. Of course the Lumia tablet might be able to change consumer’s minds on that one but most of the user complaints around Windows RT weren’t about the hardware (as evidenced in my review).
In all honesty I have no idea why Microsoft would think this would be a good move, let alone a move that would let them do anything more than they’re currently doing. If they had acquired Nokia’s vast portfolio of patents in the process I’d be singing a different tune as Microsoft has shown how good they are in wringing license fees out of people (so much so that the revenue they get from Android licensing exceeds that of their Windows Phone division) . However that hasn’t happened and instead we’ve got Nokia lining up to become a patent troll of epic proportions and Microsoft left $7 billion patent licensing deal that comes with its own failing handset business. I’m not alone in this sentiment either as Microsoft’s shares dropped 5% on this announcement which isn’t great news for this deal.
I really want to know where they’re going with this because I can’t for the life of me figure it out.
Elon Musk is quite the business magnate. Long time readers will know that he’s the CEO of SpaceX the current darling of the private space industry which has done as much innovation in a decade as others have done in half a century. However that’s not Musk’s only endeavor having started out by working in the payments industry, famously being PayPal’s largest stock holder when it was eventually acquired by eBay for $1.5 billion. That allowed him to create 2 companies of his own: SpaceX and Tesla Motors whilst being heavily involved in a third, SolarCity. The success of all these companies can’t be denied but it wasn’t always all roses for all these companies, especially Tesla, and indeed Musk himself.
Building a car manufacturer, especially one that eschews the traditional internal combustion engine for full electric, is fraught with risk and requires massive amounts of capital to pull off. Whilst Tesla’s end goal has been affordable electric cars for everyone it didn’t start off trying to service this market, instead focusing on building a high performance electric roadster that had a very limited production run. Of course this also drew skepticism from potential investors as they couldn’t be sure that Tesla would be anything more than a niche sports car producer and so many steered clear. However Musk was undeterred and in 2008 announced the Model S and hinted towards further models that would use the same power train, effectively creating a platform for the rest of Tesla’s fleet.
To say that the rest of the world was skeptical that they could pull this off would be putting it lightly. Indeed even though they managed to secure a $451.8 million dollar loan from the Department of Energy to help set them up investors still continued to short their stock heavily, to the point where it was one of the most shorted stocks on the NASDAQ. Some went as far as to say that Tesla was only profitable due to the American tax payers, words which would soon be served right back to them with a serve of humble pie when Tesla paid the loan back in full at the start of this year, 9 years before it was due. Since then Tesla’s stocks have continued to climb and it’s not just because people are looking for a pump ‘n’ dump.
The Tesla Model S won car of the year from Motor Trends and Automobile Magazine last year rocketing it from being a toy for the technical/green crowd to being a well known brand. Whilst it’s still not in the realm of the everyman with the base model still being some $65,000 it has still proved to be quite a popular car snagging 8% of the luxury car market in the USA. To put that into perspective that means the Model S has beaten the sales of both the BMW 7 series and the Audi A8, cars which have a pretty loyal following and have been around for decades. They’re only just beginning to ramp up production as well with the current 400 or so produced per week expected to double by years end making them one of the largest producers of purely electric vehicles.
Tesla has not only shown that fully electrical vehicles are possible today they’re also, in fact, great business too. Whilst the investors might be skeptical other car companies aren’t with the number of EVs available exploding as each manufacturer tries to carve out their own section of this market. Most of them are focusing on the low end now however and it’s highly likely that Tesla will eat their lunch when the eventual $30,000 model debuts sometime in the future. Still the more competition in this space the better as it means the products we get as consumers get that much better and, of course, cheaper.
Now all we have to do is hope that the Australia Tax doesn’t hit the Model S as that’d put the kibosh on my enthusiasm a little bit.
If you were to plot my rate of piracy related activities over time it’d show a direct negative correlation to my salary. My appetite for software, games and music hasn’t really changed over the years but as my income has grown I found myself preferring to pay for something if I can, especially now that many services out compete the pirated product in terms of features and convenience. I’d be lying if I said guilt wasn’t part of it too as whilst I didn’t have the money to give back at the height of my piracy days I feel like I’m beginning to make up for it. Still I constantly find situations where I need to turn to less than legal avenues to get a product I want, usually one I’ve purchased anyway.
Indeed this happened quite recently with my purchase of the new Daft Punk album. My long time Twitter followers will tell you that I went rather…hyperbolic when I heard their new album was due out this year and I make no secret of the fact that they’re my favourite band, bar none. Of course that translates to me wanting to give them as much of my money as I can and so I plonked down the requisite $50 preorder for the vinyl version of their album (mostly as a talking piece) which also included a digital download of their album. Now considering that it was going to be available everywhere digitally on day 1 I figured I’d get an email with the code in it and the album would take its merry time getting here.
I received no such email.
My copy of Random Access Memories showed up yesterday, almost a week after the official launch date and nearly two weeks after Daft Punk made it available for streaming through iTunes. I had a couple options available to me at this point: I could simply wait until mine arrived, listen to a stream (requiring an iTunes install, something I don’t want to do) or find another way. My other way was to find an upload on Grooveshark, which was obviously not authorized and was taken down a day later. I got to hear the album at roughly the same time as everyone else though which was basically all I wanted but I couldn’t help but feel like I had been cheated somewhat just because I tried to support the artists as much as I could.
I felt no guilt going to slightly nefarious sources to get my Daft Punk fix but honestly I shouldn’t have had to. There’s nothing special about the code they sent me that requires it to be physical and it’s not like emailing people who preordered a code to plug into a website is an unsolved problem either. The pirates in this instance were making up for the failings of others, providing a service to everyone regardless of whether they’d made the purchase or not. Now that I’ve got my real copy I have no need for it but it still gets to me that they’re providing a valuable service, one that I didn’t have to pay them for.
Sure in the larger scheme of things its a small gripe but it’s things like this that highlight the reason that piracy exists and will continue to exist for a long time to come. The effort required to fix them is quite trivial since the pirates don’t do this as their full time job and the companies providing the service just need to hurry up and out compete them. If Valve can get digital distribution right then I see no reason why others can’t, but until then I’ll still have to rely on my slightly nefarious friends to make up for their failings.
I have to be honest after my experience with buying from Kogan last year I was pretty soured on buying from them as the hodge podge shipping and strange purchasing requirements didn’t endear them to me. It wasn’t bad enough that I actively told people to not buy from them, indeed I said as much in my post about it, but for some strange reason that post seem to strike a chord with a lot of people who had similar issues. Whilst I’ve always been a terrible judge as to whether or not a particular post will resonate with a larger audience having that one be so popular didn’t help Kogan’s reputation in my mind.
Then they went and started stocking GoPros.
So I’ve been a GoPro user for about 2 years or so, getting my first one (a HD Hero2) as a birthday present in the lead up to my first Tough Mudder event. They’re a great little unit being able to take a massive battering and keep on trucking without issue. I used mine for all sorts of things from snorkeling in Bali to taking time lapses of my backyard and I was quite impressed with the results every time I used it. Of course when the new version came out I was instantly captivated by its specifications, not least of which was the addition of WiFi which would open up quite a few new use cases for an intrepid user like myself. However the price of getting one in Australia, either by paying the outrageous shipping cost from GoPro themselves or the markup in retail stores, meant that it was put in the “nice to have” basket along with a multitude of other things I always have my eye on.
Kogan however were selling them for an incredibly reasonable price, some $150 below the RRP when I saw it, enough so that that with the few additional accessories I wanted the total price was actually cheaper than just the unit itself with shipping included. Now I’m not usually one to be suckered into a deal, especially from a place that had burned me in the past, but I figured that it was worth it given how much use I had gotten out of the previous unit and how long this one would remain current. So out came the credit card and I sent Kogan a chunk of change in exchange for the promise of a new GoPro and I anxiously awaited the multiple packaging spree that was about to occur.
Except, strangely, they sent me a single tracking notice with all the items on it. Score one point for Kogan.
Indeed not only did they actually ship everything as one unit despite their site stating that it would probably take 2~3 weeks for my order to arrive I received it bang on a week after I placed my order. This is in stark contrast to my previous transaction with them that required me to verify my identity through a landline phone and arrived piecemeal over the course of a 2 week span. The GoPro also came with all English manuals that weren’t reprints like my Canon manuals were, a small thing that has gone a long way to improving Kogan’s image in my books.
So there you have it, a year on since my last purchase from Kogan and I’m glad to say they’ve drastically improved their whole experience. Whilst I have no idea if anyone from Kogan ended up reading my previous piece it does seem like they’ve taken the feedback to heart and fixed up the issues that their customers were complaining about. If my last post on this had you wondering whether or not you should buy from them then hopefully this one shows you that you can, at least if you’re ordering a GoPro.
We Australians do love to pirate things. Those of us who live here can tell you why: we’re either gouged extensively on the same products sold overseas or we’re subject to incredible delays. The Internet has helped to remedy both these things however with the former being solved by having access to the same shops that everyone else does and the latter eliminating most long delays. Still, even though we’ve come this far, we’re still subject to the same scarcity that just doesn’t need to exist with certain goods, especially ones that can be purely digital.
Our tendency towards piracy hasn’t gone unnoticed by the rights holders overseas but all they’ve done in response is send scorn over our way. There’s been a couple shining examples of what they should do, like the ABC offering episodes of Dr. Who on iView before it shows on TV (that’s no more for this season, unfortunately), but few seem to be following their lead. It seems that, at least for the near future, Australia will be viewed as nothing more than a pirate haven, a drain on the creative world that does nothing but take.
Or will it?
Any avid TV watcher will be aware of the blockbuster series Game of Thrones which just aired episode one of season 3. Whilst the numbers aren’t in yet it’s shaping up to be the most pirated show ever yet again with Australia making up a decent portion of that. You would think then that its publishers would be aghast at these numbers as the current executive thinking is that every download is somehow a missed sale, robbing them of untold millions that should be in their pockets. However an interview with HBO’s President of Programming Michael Lombardo reveals that they’re doing just fine in spite of it and in fact are kind of flattered by it:
“I probably shouldn’t be saying this, but it is a compliment of sorts,” HBO programming president Michael Lombardo told EW. “[Piracy is] something that comes along with having a wildly successful show on a subscription network.”
Last month Nikolaj Coster-Waldau, the actor who plays Jaime Lannister in the show, said that although people watch the show online, he hoped they would still go out and buy the DVD or Blu-ray. And guess what? According to HBO, they do.
“The demand is there,” Lombardo said. “And it certainly didn’t negatively impact the DVD sales.”
I think you could knock me over with a feather after I read that.
There’s been a lot of research done into whether or not piracy, with respect to the online kind, is an overall negative influence on creative industries like TV, music and video games. Preliminary studies have shown that music pirates tend to spend much more than their non-pirating counter parts and that appears to extend to other industries. Lombardo’s revelation that the rampant piracy experienced by their flagship series didn’t hurt their DVD sales fits in with this idea as well and it’s incredibly gratifying to see people at the executive finally admitting that piracy isn’t as big of an issue as they’ve made it out to be. Of course he’s well aware that such a position isn’t popular, even within his own company, but at least the seeds of dissent are starting to take root and hopefully it will continue on from there.
History has shown that attempting to eliminate piracy is a fool’s errand and the only reliable way to combat it is to provide a product that is competitive to what they offer. Valve, Netflix et. al. saw this for their respective industries and their success is a testament to the fact that people will pay good money once the price is set at the right point. Companies who attempt to fight this are going to find themselves routinely outclassed by these upstarts and it’ll only be a matter of time before they find themselves on the wrong side of a bankruptcy hearing. So other executives should take note of Lombardo’s stance and consider taking the same view of their own right’s portfolios.
Gone are the days when large capital outlays are required in order to use enterprise class services. Today any business can get reliable services at a fraction of the cost thanks to the rampant cloudification of anything that dares to touch the Internet. Indeed should you have a need to rent something by the hour you’re usually only a couple clicks and a Craigslist ad away from having it at your doorstep. Curiously though one market has been drastically under serviced, ostensibly because no one thought it was appropriate to combine the cloud computing ideas with the livestock industry.
But they were wrong.
Today I want to introduce you to the idea of Ponies as a Service (PaaS for short). Essentially it’s the commoditization of the already lucrative pony industry which has suffered from a severe lack of definitive platform with which to peddle their wares. Instead of being a traditional pony cloud, whereby there’s a large capital expenditure required to reach critical pony mass, PaaS will instead leverage off already established pony providers (called Pony Partners) which will allow them to monetize otherwise idle pony resources. This, combined with all the features you’ve come to expect from various cloud solutions, will allow consumers to have a highly reliable, robust and scalable pony experience that can be used across any platform.
“Ah” I hear you ask “but how can you deliver the pony resources in a timely manner?”. That’s a great question and whilst I can’t reveal the exact specifics since it’s a patent pending technology rest assured that our Orbital Pony Cannon is highly reliable, incredibly safe and ensures that 99.9% of your pony is deployed within seconds of you clicking the deploy button. Of course in the unlikely event of a disaster we will employ our Multiple Launch System which ensures that any availability zone that’s experiencing issues will soon be shortly rectified with an Orbital Pony Bombardment.
We’re still in stealth mode for most of this so hopefully our fellow pony lovers will be able to wait until we launch into a private beta. If you’re interested in becoming a beta tester, Pony Partner or Pony Cannon Technician please feel free to email me at [email protected]. I’m really excited to be bringing this service to you guys and I really think this has a chance of becoming something big. I’ll be sure to bring you all the inside updates too so make sure to subscribe to my pony Tumblr, MySpace and Vimeo accounts for more info.