In terms of broadband Australia doesn’t fair too well, ranking somewhere around 58th in terms of speed whilst being among some of the most expensive, both in real dollar terms as well as in dollars per advertised megabit. The original FTTN NBN would’ve elevated us out of the Internet doldrums however the switch to the MTM solution has severely dampened any hopes we had of achieving that goal. However if you were to ask our current communications minister, the esteemed Malcolm Turnbull, what he thought about the current situation he’d refer you to a report that states we need to keep broadband costs high in order for the NBN to be feasible. Just like with most things that he and his department have said about the NBN this is completely incorrect and is nothing more than pandering to current incumbent telcos.
The argument in the submission centers around the idea that if current broadband prices are too cheap then customers won’t be compelled to switch over to the new, obviously vastly more expensive, NBN. The submission makes note that even a 10% reduction in current broadband prices would cause this to happen, something which could occur if Telstra was forced to drop their wholesale prices. A quick look over the history of the NBN and broadband prices in Australia doesn’t seem to support the narrative they’re putting forward however, owing mostly to the problems they claim would come from a price drop already happening within Australia.
You see if you take into consideration current NBN plan pricing the discrepancies are already there, even when you go for the same download speeds. A quick look at iiNet’s pricing shows that your bog standard ADSL2+ connection with a decent amount of downloads will cost you about $50/month whereas the equivalent NBN plan runs about $75/month. Decreasing the ADSL2+ plan by 10%, a whopping $5, isn’t going to change much when there’s already a $25/month price differential between the two. Indeed if people only choose the cheaper option then we should’ve seen that in the adoption rates of the original NBN, correct?
However as the adoption rates have shown Australians are ready, willing and able to pay a premium for better Internet services and have been doing so for years with the original FTTP NBN. The fact of the matter is that whilst ADSL2+ may advertise NBN level speeds it almost always delivers far less than that with most customers only getting a fraction of the speeds they are promised. The FTTP NBN on the other hand delivers exactly the kind of speeds it advertises and thus the value proposition is much greater than its ADSL2+ equivalent. The MTM NBN won’t have this capability unfortunately due to its mixed use of FTTN technologies which simply can’t make the same promises about speed.
It’s things like this that do nothing to endear the Liberal party to the technical vote as it’s so easy to see through the thin veil of political posturing and rhetoric. The facts on this matter are clear, Australians want better broadband and they’re willing to pay for it. Having cheaper options aren’t going to affect this, instead they will provide the opportunity for those who are currently locked out of the broadband market to get into it. Then for those of us who have a need for faster Internet connections we’ll happily pay the premium knowing full well that we’ll get the speeds that are advertised rather than a fraction of them. The sooner the Liberal party wakes up and realises things like this the better, but I’m not holding out any hopes that they will.
Striking out on your own is a risky proposition. Having an idea is one thing, we all have an idea we’re sure that would make us rich, but turning that idea into a reality is something that takes time, dedication and, above all resources. The problem that many face is that last item as without the lifeblood of any company, money, you’ll struggle to get the resources you require in order to bring your idea to fruition. Ask other entrepreneurs however and they’ll tell you quite a different story, about bootstrapping and minimum viable products and other jargon, but the fact of the matter is that access to money is the key determining factor in whether an entrepreneur succeeds or fails.
Whilst this might seem like an obvious point to make it belies a more troubling conundrum: that kind of opportunity, striking out on your own to create a sustainable business, is not available to everyone. For a great number of people leaving their current place of employment to pursue an idea is simply an untenable position as they don’t have the capital reserves or the connections to get said capital to work on that idea exclusively. Consequently this means that the idea that anyone can be an entrepreneur if they want to is unfortunately a flawed prospect, but there is a solution which has been proven to work in the past.
For five years, between 1974 and 1979, a small city in Canada called Manitoba conducted an experiment whereby those who weren’t earning a liveable wage were sent a cheque that brought them up to that level. Essentially that meant that everyone living in this town was guaranteed to make enough to keep a roof over their heads and feed their family regardless of any contributing factors. Similar programs had been run elsewhere in the past however Manitoba’s project, dubbed Mincome, was special in that it didn’t exclude anyone. Thus for the entire duration of the program poverty was eliminated however when it came to an end in 1979 the incoming government failed to release a report on the outcomes.
However we can infer from other data sources, like the census, about the effects that such a program had on the residents of Manitoba. As the article I linked to discusses in much greater detail the benefits were quite clear, including flow-on benefits like hospitalization rates falling. The key take away though was that, whilst many would say that a universal basic income would lead to people not wanting to work, the Mincome project did not show that at all. Indeed it’s my belief that if such a program was adopted at a national level you’d likely see a tremendous increase in the number of small business and startups that were created, spurring a new wave of innovation.
There are many capable people who’d love nothing more than to develop the ideas that they’re passionate about but the problem is current safety nets aren’t geared towards supporting them. Australian programs like NEIS provide only temporary aid and quite often not enough to cover all the costs that are incurred when trying to establish a business. Replacing that (and most other) welfare programs with a universal basic income would provide the safety net that many require to pursue these ideas allowing programs like NEIS to focus more on mentorship and guidance rather than financial assistance.
Of course whilst an universal basic income would provide the basis upon which many could build their futures it’s not the only thing that would be required to elevate everyone out of poverty. Still programs of this nature have proven to be effective in the past and have far less overheads than current welfare schemes do. Coupling this with other ideas like Labor’s Future Tech policy has the potential to spur a massive wave of innovation in Australia, making it far more attractive to pursue radical ideas here than overseas. At the very least it’s an idea worth trialling as I’m sure the benefits would far outweigh the small cost that it would incur.
Despite all the evidence to the contrary rights holders are able to convince governments around the world that piracy is a problem best faced with legislation rather than outright competition. It’s been shown time and time again that access to a reasonably priced legitimate service results in drastic reductions in the rates of piracy and, funnily enough, increased revenue for the businesses that adopt this new strategy. Australia had been somewhat immune to the rights lobby’s ploys for a while, with several high court rulings not finding in their favour. However our current government (and, unfortunately, the opposition) seems more than happy to bend to the whims of this group with their most recent bow coming in the form of a website blocking bill.
The bill itself clocks in at a mere 9 pages with the explanatory notes not going much further. Simply put it provides a legislative avenue for rights holders to compel ISPs to block access to sites that hold infringing material through the use of a court injunction. How that blocking should be done isn’t mentioned at all, nor is there any mention of recourse activities that a site can undertake to have themselves unblocked should they find themselves a target of an injunction. Probably the only diamond in this pile of horseshit of legislation is the protection that ISPs get from costs born out of this process, but only if they choose not to fight any injunction that may be placed upon them. However all of that is moot when compared to the real issue at hand here.
It’s just not going to fucking work.
As I wrote last year when Brandis and co were soliciting ideas for this exact legislation no matter what kind of blocking the ISPs employ (which, let’s be honest here, will be the lowest and most painless form of blocking they can get away with) it will be circumvented instantly by anyone and everyone. The Australian government isn’t the first government to engage in wholesale blocking of sites and so solutions to get around them are plentiful, many of them completely free to access. Hell with a very healthy amount of VPN usage in Australia already most people already have a method by which to cut the ISPs completely out of the picture, rendering any action they take completely moot.
The big problem that I, and many others, have with legislation like this is that it sets a bad precedent that could be used to justify further site blocking policies down the line. It doesn’t take much effort to take this bill, rework it to target other objectionable content and then have that pushed through parliament. Sure, we can hope that the process means that such policies won’t make it through due to the obvious chilling effects that it might have, however this legislation faced no opposition from either of the major parties so it follows that future ones could see just as slim opposition. Worst still there’s almost no chance that it will ever be repealed as no government ever wants to give up power it’s granted itself.
In the end this is just another piece of evidence to show that our current government has a fundamental lack of understanding of technology and its implications. The bill is worthless, a bit of pandering to the rights lobbyists who will wield it with reckless abandon which will fail it achieve its goals from day one. Already there are numerous sites telling users how to circumvent it and there is absolutely no amount of legislation that can be passed to stop them. All we can hope for now is that this doesn’t prove to be the first step on a slippery slope towards larger scale censorship as the Great Firewall of Australia begins to smoulder.
For us Australians the reasons behind our high rates of piracy are clear: we want the same things that people are able to get access to overseas at the same prices that they receive them for yet we are unable to get them. Our situation has been steadily improving over the past couple years with many notable international services now being available on our shores however we’re still the last on the list for many things, fuelling further piracy. Of course this has prompted all sorts of reactions from rights holder groups hoping to stem the tide of piracy in the misguided hope that it will somehow translate into sales. The latest volley comes in the form of the Copyright Amendment (Online Infringement) 2015 which, yet again, attempts to address the issue in the dumbest way possible.
Essentially the amendment would empower rights holders to get an injunction against Carriage Service Providers (a broader term that encompasses all telecommunications providers) to block access to a site that either infringes on copyright or enables infringement. The amendment starts out by saying it’s prescriptive however the language used in it is anything but, often painting broad strokes which could conceivably be construed as being applicable to a wide range of sites and services, even VPNs in some cases. Whilst there are provisions in there that are supposed to prevent misuse and abuse much of it is left up to the discretion of the court with very little recourse for sites that find themselves blocked as part of it.
To be clear the legislation targets foreign sites only but makes no strict provisions for the site being targeted to be notified that they are facing an injunction. That’s left to the party seeking the injunction to do, something which I’m sure no rights holders will attempt to do. Whilst the law does say that this law isn’t meant to target sites that are mostly based on user generated content however it’s clear that the intention is to go after index sites, many of which are primarily based on user submissions. This puts the legislation at odds with the current safe harbor provisions which could see a site blocked due to a number of users submitting things which put it in the realms of “aiding infringement”.
Of course whatever blocking method is used will be readily circumvented, as it has always been in the past.
The rhetoric that’s surrounding this amendment is worse still, with the CEO of ARIA saying things like “We’ve made the content available at a reasonable price [but] piracy hasn’t diminished”. Funnily enough that’s a pretty easy thing to verify (or rebuke, as the case is) and last year Spotify did just that and found that music piracy, in Australia specifically, has been on the downward trend ever since the music streaming services came to our shores. Strangely enough Australians aren’t a bunch of nasty pirates who will repeatedly pillage the rights holder’s pockets, we’re just seeking a legitimate service that’s priced appropriately. If the rights holders spent as much money on deploying those services here in Australia as they did lobbying for copyright reform they might find their efforts better rewarded, both monetarily and in the form of good will.
Hopefully this amendment gets shot down before it becomes reality as it would do nothing to help the rights holder’s situation and would just be another burden on the Australian court system. It’s been shown time and time again that providing Australians with the same services that are available overseas will reduce piracy rates significantly and that draconian ideas like this do nothing to stem the tide of illegitimate content. The companies that are realising this are the ones that are killing the old media giants and things like this are just the last death throes of an outdated business model that is no longer relevant in today’s digital economy.
After many years and hundreds of thousands of illegitimate users being on their service Netflix has finally arrived in Australia, much to the delight of Australian’s everywhere. In the short time it’s been available Netflix has already managed to account for 15% of all of iiNet’s traffic a sure sign that many people have wanted their service for some time. However, as expected, the content catalogue is a small subset of what’s available overseas leading many to keep their VPNs and over circumventions in order to get access to the same content people overseas get. On the surface that would appear to be a big issue for Netflix, given the pressure they’ve been under in the past to shut down dirty VPN users, however the CEO of Netflix (Reed Hastings) has revealed that they’re a small issue and his focus is squarely on converting long term pirates to legitimate customers.
In the interview (which is well worth a read in its entirety) Hastings says that VPN users are “a small little asterisk compared to piracy”, and further goes on to say that they’re users who are willing to pay for content but can’t for some reason. The solution to that problem he says for Netflix to “get global” and remove the incentive to use a VPN with their service. Essentially this would boil down to making the whole catalogue available to all users of their service, regardless of their location around the world. Whilst this idea is highly commendable, and demonstrates Hasting’s understanding of how media consumption has changed in the digital age, it’s ultimately doomed to failure given the challenge that they’re up against.
Netflix’s main issue with their catalogue isn’t the ability to deliver it, that’s been a solved issue for them ever since they switched from mailing DVDs to streaming services, it’s always been securing the rights deals to distribute content in certain areas. This is why their current catalogue in Australia is so paltry when compared to the one in the USA as Netflix, lacking a presence in Australia for so long, has been usurped by other distribution partners like Fox. Indeed Netflix even sold the rights to distribution for their flagship series House of Cards to Fox (through Sony) for the first two seasons, although that seems to have been time limited to coincide with their Australian launch.
Therein lies the rub; Netflix’s catalogue can only grow as fast as it can secure rights to distribute content in the countries that it has a presence in. In order to make their catalogue truly global they’d have to secure rights for every show in every region, something I’m sure they’re attempting to do but will run up against the rights holder empires that have cemented themselves in an old-world business model. They could, in theory, make global licensing rights a condition of any show being on their service however most popular shows are either backed by big production houses with distribution rights already in place or the fee required to do so would be so high that Netflix would be unlikely to sign up for it.
Netflix does have the advantage of being the biggest single provider of content across the globe, giving them a little clout in negotiating these content deals, however they’re running up against an empire that’s been extremely resistant to change for the better part of 100 years. They’ve definitely been at the forefront of changing how consumers want their media delivered to them however the lumbering giants that give them the content are steadfast in defending their regionally based business models. I’d honestly love to be proved wrong on this (although I’d still hold onto my VPN for other reasons) but I honestly can’t see a global Netflix in our future.
Wave energy always seemed like one of those technologies that sounded cool but was always 10 years away from a practical implementation. I think the massive rise in solar over the past decade or so is partly to blame for this as whilst it has its disadvantages it’s readily available and at prices that make even the smallest installations worthwhile. However it seems that whilst the world may have turned its eyes elsewhere an Australian company, Carnegie Wave Energy, has been busy working away in the background on developing their CETO technology that can provide a peak power output of some 240KW. In fact they’ve just installed their first system here in Australia and connected it to the grid to provide power to Western Australia.
The way these pods work is quite fascinating as much of the technology they use has been adapted from offshore oil rigs and drill platforms. The buoy sits a couple meters under the surface and is anchored to the sea bed via a flexible tether. As the waves move past them it pulls on the cable, driving an attached pump that creates high pressure sea water. This is then fed up through a pipe to an onshore facility where it can be used to drive a turbine or a desalination plant. These CETO pods also have some other cool technology in them to be able to cope for rough sea conditions, allowing them to shed energy so that the pumps aren’t overdriven or undue stress is put on the tether.
What’s really impressive however are the power generation figures that they’re quoting for the current systems. The current CETO 5 pod that they’ve been running for some 2000 hours has a peak generation capacity of about 240KW which is incredibly impressive especially when you consider what comparable renewable energy sources require to deliver that. Their next implementation is looking to quadruple that, putting their CETO 6 pod in the 1MW range. Considering that this is a prototype slated to cost about $32 million total that’s not too far off how much other renewables would cost to get to that capacity so it’s definitely an avenue worth investigating.
I’m very interested to see where Carnegie Wave Energy takes this idea as it looks like there’s a lot of potential in this technology they’re developing. With offshore wind always meeting resistance from NIMBYs and those who think they ruin the view something like this has a lot of potential to work in places where the other alternatives aren’t tenable. That, coupled with the fact that they can be run as either power generation units or desalination plants, means that the technology has a very large potential market. Of course the final factor that will make or break the technology is the total installed cost per KW however the numbers are already looking pretty good in that regard so I’m sure we’ll be seeing more of these CETOs soon.
The age of the Internet has broke down the barriers that once existed between Australia and the rest of the world. We’re keenly aware that there are vast numbers of products and services available overseas that we want to take advantage of but either can’t, because they don’t want to bring it to us, or won’t because it’s far too expensive. We’re a resourceful bunch though and whilst companies will try their darnedest to make us pay the dreaded Australia Tax we’ll find a way around it, legitimately or otherwise. Probably the most popular of services like this is Netflix which, even though it’s not available here, attracts some 200,000 subscribers here in Australia. That number could soon rocket skywards as Netflix has finally announced that they’ll be coming to our shores early next year.
Australia will be the 16th country to receive the Netflix service, 7 years after they originally launched in the USA. Whilst there’s been demand for them to come Australia for some time now the critical mass of semi-legitimate users, plus the maturity of the cloud infrastructure they will need to deliver it here (Netflix uses AWS), has finally reached a point where an actual presence is warranted. Details are scant on exactly what they’ll be offering in Australia but looking at the other 14 non-US countries to get Netflix we can get a pretty good idea of what to expect when they finally hit the go live button for the Australian service.
For starters the full catalogue of shows that the USA service has will likely not be available to Netflix Australia subscribers. Whilst original content, like House of Cards or Orange is the New Black, will be available the content deals inked by rights holders with other companies in Australia will unfortunately take precedent over Netflix. This doesn’t mean that this won’t change over time as it’s highly likely that rights holders will look to move onto Netflix as old contracts expire but it might put a damper on the initial uptake rate. Considering that there are numerous services to change your Netflix region to get the full catalogue though I’m sure the restriction won’t have too much of an effect.
The DVD service probably won’t be making it here either, although I don’t think anyone really cares about that anyway.
Probably the biggest issue that Netflix will face coming to Australia is the dismal state of the Internet infrastructure here. Whilst most of us have enough speed to support some level of streaming the numbers of us that can do anything above 720p is a much more limited market. As long time readers will know I have little faith in the MTM NBN to provide the speeds required to support services like Netflix so I don’t think this is a problem that will be going away any time soon. Well, unless everyone realises their mistake at the next election.
Overall this is good news for Australia as it has the potential to break the iron grip that many of the pay TV providers have on the content that Australians want. It might not be the service that many are lusting after for but over time I can see Netflix becoming the dominant content platform in Australia. Hopefully other content providers will follow suit not long after this and Australia will finally get all the services it’s been lusting after for far too long. Maybe then people will realise the benefits of a properly implemented FTTP NBN and I’ll finally be able to stop ranting about it.
If you want Netflix in Australia there’s really only one way to do it: get yourself a VPN with an endpoint in the states. That’s not an entirely difficult process, indeed many of my less tech savvy friends have managed to accomplish it without any panicked phone calls to me. The legality of doing that is something I’m not qualified to get into but since there hasn’t been a massive arrest spree of nefarious VPN users I can’t imagine it’s far outside the bounds of law. Indeed you couldn’t really do that unless you also cracked down on the more legitimate users of VPN services, like businesses and those with regulatory commitments around protecting customer data. However if you’d ask the BBC users of VPNs are nothing but dirty pirates and it’s our ISP’s job to snoop on them.
In a submission to the Australian Government, presumably under the larger anti-piracy campaign that Brandis is heading, the BBC makes a whole list of suggestions as to how they should go about combating Australia’s voracious appetite for purloined content. Among the numerous points is the notion that a lot of pirates now use a VPN to hide their nefarious activities. In the BBC’s world ISPs would take this as a kind of black flag, signalling that any heavy VPN user was likely also engaging in copyright infringement. They’d then be subject to the woeful idea of having their Internet slowed down or cut off, presumably if they couldn’t somehow prove that it was legitimate. Even though they go on to talk about false positives the ideas they discuss in their submission are fucking atrocious and I hope they never see the light of day.
I have the rather fortunate (or unfortunate, depending on how you look at it) ability of being able to do my work from almost anywhere I choose, including my home. This does mean that I have to VPN back into the mothership in order to get access to my email, chat and all other corporate resources which can’t be made available over the regular Internet. Since I do a lot of this at home under the BBC’s suggestion I’d probably be flagged as a potential pirate and be subject to measures to curb my behaviour. Needless to say I don’t think I’m particularly unique in this either so there’s vast potential for numerous false positives to spring up under this system.
Worse still all of those proposed measures fall on the ISP’s shoulders to design, implement and enforce. Not only would this put an undue burden on them, which they’d instantly pass onto us in the form of increased prices, it would also make them culpable when an infringing user figured out how to defeat their monitoring system. Now everyone knows that it doesn’t take long for people to circumvent these systems which, again, increases pressure on the ISPs to implement even more invasive and draconian systems. It’s a slippery slope that we really shouldn’t be going down.
Instead of constantly looking towards the stick as the solution to Australia’s piracy woes it’s time for companies, and the Australian government, to start looking at the carrot. Start looking at incentives for rights holders to license content in Australia or mandating that we get the same content at the same time for the same price as it is elsewhere. The numerous Netflix users in Australia shows there’s demand for such a service, we just need it to match the same criteria that customers overseas expect. Once we get that I’m sure you’ll see a massive reduction in the amount of piracy in Australia, coupled with the increase in sales that the right’s holders seem so desperate to protect.
Copyright law in Australia isn’t as cut and dry as many believe it to be. Whilst some of our laws are in line with what the general public thinks they are (I.E. United States based) there’s a lot of things that are more draconian, like the lack of safe harbor provisions, and others that are a lot more lax like the lack of any formal infringement notification systems. This has often been cited as one of the main reasons why piracy is so rampant in Australia although that’s really only a minor part of the equation. Still this hasn’t stopped rights holders from lobbying members of our parliament into getting the laws changed and a recently leaked discussion paper, from the offices of Senator Brandis and Minister Turnbull, showcases a rather disturbing future for Australian copyright.
The discussion paper reads as a wish list of measures that rights holders would like to see implemented that would be used to curb copyright infringement behaviour within Australia, taking inspiration from similar schemes overseas. The proposed measures will be familiar to anyone who’s been involved in the copyright debate ranging from requiring ISPs to take “reasonable action” against infringing users (something our High Court has ruled against in the past), blocking websites that facilitate infringement and the measures required to support those processes. There are some potential positive questions for discussion in there, like the expansion of safe harbor provisions, but the rest of them will only cause more headaches than they will solve.
The first discussion point around ISP’s taking “reasonable steps” towards discouraging users from engaging in copyright infringement is a blatant attempt to skirt around the high court’s previous ruling that there are no such steps that an ISP can take. Essentially it comes down to a question of liability as increasing the exposure that the ISPs have make them a better target for litigation than the thousands of individuals beneath them do. The worst thing about this is that it will most certainly lead to increased costs for consumers with no benefits for anyone but the rights holders themselves. Honestly this smacks of the “mandatory voluntary” system that Conroy proposed, and then swiftly abandoned, all those years ago. If it didn’t work then I fail to see how it could work now.
The second point revolves around blocking some sites outright which they’re proposing to do at the ISP level. Now the paper doesn’t go into details about how the site would be blocked, just that injunctions could be granted, however we know that whatever method they use will end up being ineffectual. DNS blacklisting, IP blocks and all other methods that other countries have used in the past simply do not work in an environment with users with a modicum of technical experience. Heck there are dozens of browser extensions which help with this and there’s already a healthy number of Australians completely circumventing any ISP level blocking through the use of VPNs. So realistically the discussion point about what matters should be considered in granting an injunction are moot as it won’t stop the site from being available.
The last 3 points dig into what the impacts will be (both in terms of reducing infringement and the cost to business) as well as asking if there are any alternative measures that can be taken. Honestly I feel these are the points that should be front and center rather than the previous two I mentioned as this is the real crux of the copyright issue in Australia. In terms of the discussion paper though they feel like afterthoughts, each given a brief paragraph with a one liner question following them. It really looks like the other points are, essentially, already agreed to and these are just there to placate those who feel that they need to have their voice heard.
What this discussion paper completely misses is the real issue here: the lack of content systems that are on the same level available overseas. The Australian tax is no longer just catch cry, it’s a fact, and the residents of this country have voted with their wallets. Indeed the high use of Netflix within Australia shows that we’re ready, willing and able to pay for the services should rights holders be willing to provide them but instead this paper wants to focus on the stick rather than the carrot.
If Brandis and Turnbull are serious about copyright reform in Australia they should be looking into what they can do to encourage those services to come Australia rather than attempt to dissuade people from pirating their content. History has shown that the latter can never be prevented, no matter what legislation you put in or DRM you attempt to ram down the customer’s throats. The latter has a tried and true history of being successful and I have no doubts that rights holders would see similar success in Australia should they choose to bring their services here. For now though it seems like they’re still stuck in the past, trying to protect business models that are failing in the new Internet powered economy. They’ll have to come around eventually, it’s just a question of whether they do it before someone else does.
Oh wait they already are. Time to wake the fuck up.
Australia is an incredibly strong country economically being ranked as the 12th largest by GDP of all countries in the world. When you then consider that our population is a fraction of that of many countries that are above us (Canada is the closest in size and is in 11th spot with a population about 50% bigger than ours) it means that, on average, Australians are more wealthy than their global counterparts. This is somewhat reflected in the price we pay for certain things however it doesn’t take a lot of effort to show that we pay more than you’d expect for many goods and services. The most notable being media as we lack any of the revolutionary services that drive their prices down (Netflix, Hulu, etc.) or any viable alternatives. It gets even worse though as it seems we also pay more just to go to the cinema.
The graphic above shows that Australia, along with a few other developed nations, pay an extraordinary amount more than others do when the costs are normalized. The differences between the lowest and the highest aren’t exactly huge, you’re looking at a spread of about $15 from the cheapest to the most expensive, however this is yet another indication of just how much more Australia pays for its media than anyone else does. In essence we’re paying something on the order of 25%~50% more for the same product yet the excuses that the industry once relied on, that Australia is “really far away”, don’t really hold water anymore.
It should come as little surprise then that Australians are then far more likely to pirate than any other developed country, sometimes representing up to almost 20% of new release piracy. There have been some inroads made into attempting to reduce this number, with a few stations “fast-tracking” episodes (although they still usually carry a delay) or giving users access to an online option, however the former doesn’t solve the problem entirely and the latter was unfortunately repealed. The hunger for the media is there it’s just that a reasonably priced option has failed to materialize for Australian users (and if you mention Quickflix I’ll gut you) which has led to these dramatic figures.
Now I’d be entirely happy with doing the slightly dodgy and getting myself a Netflix or Hulu account via a VPN or geo-unblocking service however my bandwidth isn’t up to the task of streaming media at 720p. Sure it could probably do a lower resolution but I didn’t invest as much as I did in my entire home theatre system to have it operate at a sub-par level. This issue was supposed to go away with the NBN being just around the corner but I literally have no idea when that might be coming nor what incarnation of it I will end up getting. So it seems that, at least for now, I’m stuck in digital limbo where I either fall to piracy or being gouged repeatedly.
Neither of these issues are beyond fixing and indeed it’s been shown that once a reasonably priced alternative becomes available people ditch piracy in a heartbeat. Heck I know that for me once Steam became widely available my game spend increased dramatically, especially after I found sites like DLcompare. I can assure you that the same will happen once a media based alternative comes to Australia and I’m not the only one who has the disposable income to support it.