I’m a kinda-sorta photography buff, one who’s passion is only restrained by his rigid fiscal sensibility and lack of time to dedicate to taking pictures. Still I find the time to keep up with the technology and I usually find myself getting lost in a sea of lenses, bodies and various lighting rigs at least once a month simply because the tech behind getting good photographs is deeply intriguing. Indeed whenever I see a good photograph on the Internet I’m always fascinated by the process the photographer went through to create it, almost as much as I am when it comes to the tech.
Such a passion is at odds with the recently Facebook acquired app Instagram (or any of those filter picture apps).
To clear the air first yes I have an account on there and yes there are photos on it. To get all meta-hipster on your asses for a second I was totally into Instagram (then known as Burbn) before it was even known as that, back when it was still a potential competitor to my fledgling app. Owing then to my “better get on this bandwagon early” mentality back then I created an account on Instagram and used the service as it was intended: to create faux-artistic photos by taking bad cell phone pictures and then applying a filter to them. My usage of it stopped when I made the switch to Android last year and for a time I was wondering when it would come to my new platform of choice.
It did recently but in that time between then and now I came to realise that there really is nothing in the service that I can identify with. For the vast majority of users it serves as yet another social media platform, one where they can show case their “talent” to a bunch of like minded people (or simply followers from another social media platform following them to the platform du’jour). In reality all that Instagram does is auto-tune bad cell phone pictures, meaning that whilst they might be visually appealing (as auto-tuned songs generally are) they lack any substance thanks to their stock method of creation. The one thing they have going for them is convenience since you always have your phone with you but at the same time that’s why most of the photos on there are of mundane shit that no one really cares about (mine included).
To be fair I guess the issue I have isn’t so much with the Instagram service per say, probably more with the people who use it. When I see things like this guide as to which filter to use (which I’m having a hard time figuring out whether its an elaborate troll or not) I can’t help but feel that the users somehow think that they’ve suddenly become wonderful photographers by virtue of their phone and some filters. Should the prevailing attitude not be the kind of snobbish, hipster-esque douchery that currently rules the Insatgram crowd I might have just ignored the service rather than ranting about it.
From a business point of view the Instagram acquisition by Facebook doesn’t seem to make a whole lot of sense. It’s the epitome of the business style that fuelled the dot com bust back in the early 2000′s: a company with a hell of a lot of social proof but no actual revenue model (apart from getting more investors) gets snapped up by a bigger company looking to either show that it’s still trying to expand (Facebook in this case) or a dying company hoping that it can revive itself through acquisitions. Sure for a potential $100 billion company lavishing 1% of your worth on a hot new startup will seem like peanuts but all they’ve done is buy a cost centre, one that Facebook has said they have no intention of mucking with (good for the users, potentially bad for Facebook’s investors).
Instagram produces nothing of merit and using it does not turn one from a regular person into some kind of artist that can produce things with any merit. Seriously if you want to produce those kinds of pictures and not be a total dick about it go and grab the actual cameras and try to recreate the pictures. If that sounds like too much effort then don’t consider yourself a photographer or an artist, you’re just a kid playing with a photography set and I shall treat the pictures you create as such.