I love reviewing games, I really do. Back when I first started doing it I was constantly struggling with writer’s block as I felt I had already covered all the semi-interesting topics already and was simply cranking out post after post which I didn’t feel particularly proud of. Game reviews then were a writing safe haven, a place where I could write almost endlessly on how that game made me feel and the nuances of the game play and graphics. They were among the most time consuming posts to write but they were also the most fulfilling and, several reviews later, I had left behind the creative block that had plagued me for months before and I’ve never looked back since.
That love of game reviews hasn’t gone unnoticed by publishers, PR reps and developers. I’ve felt incredibly lucky to be invited not once, but twice to play the Call of Duty titles before they were released (I couldn’t go this year, unfortunately). I was also lucky enough to have my review of Resonance noticed by the PR department of Wadjet Eye Games and was invited to play their upcoming title, Primordia, before it was released to the public. Sure I’m not exactly overwhelmed with requests from PR reps and publishers to get coverage of their games but I’ve at least had a taste of how the game review world operates and like many of my fellow brethren I’ve always been left craving more.
Reviews live and die by their timing, especially for larger sites. I knew from the start that I would never get a review out before any of the big sites would simply because I’d never get access to the titles at the same time they did. I’m ok with this as whilst I might not be first to market on these things I still manage to do alright, even if the amount of traffic I get would be a rounding error on the analytics dashboard of any proper gaming site. The opportunity to do reviews alongside the big time players then is a huge advantage to people like me as it gives us a chance at grabbing a slice of that juicy review traffic, even if most people will simply wait for their review site of choice to publish it.
Then DoritoGate happened.
I’ve never had someone call me out for being on the take for my reviews and that’s because (I hope) that I’m pretty upfront when I’m dealing with PR people or an event that was designed to generate blog coverage. Whilst my review scores tend towards the upper end of the spectrum, with a few people pointing out that I’m operating on a 7 to 10 scale and not a 0 to 10 one, that’s essentially a form of survivor bias that came about due to the way I review games. I did joke about giving a better review score to Modern Warfare 3 or Battlefield 3 depending on who schmoozed me better but I never consciously did that because realistically there was nothing else for me to gain from it.
When you’re like me and these kinds of things don’t happen to you very often it’s hard to not accept it the lavishes of the PR agencies, especially when they’re helping you further your cause. I don’t have an ethics policy tying me down or a boss to report to so the only people I have to appease is you, my dear reader. As far as I can tell everyone is comfortable with reviewers like me receiving review copies of games and even attending events where we’re given previews of said games (them paying for your travel still seems to be a grey area) but the furore that has erupted from a man sitting beside a table of Doritos and Mountain Dew has made me question what’s appropriate and what I’m comfortable with personally.
Now I’ve got something of a position of power here since I don’t advertise on this blog nor have I ever worked with publishers and PR people to do things like mock reviews. However when I first started getting offers of review products I took a long time before I accepted something mostly because I didn’t know what taking it meant for my blog. Intrinsically the gift of a product is given on the expectation of a review so there’s an obligation there, even if there isn’t any formal contract to speak of. My journalist friends said that disclosure is the key here, which is something I’ve stuck to religiously, but after seeing how the wider gaming community has reacted has me wondering if there’s things I should say no to in the future. All in the name of some form of journalistic integrity.
Realistically I don’t believe I have as many conflicts or issues as some of the people involved in DoritoGate did but it’s issues like these that play constantly in the back of my head when I’m writing, or even thinking about writing, a game review. I’ll stick to my principles of being honest and transparent when it comes to benefits I receive as part of the review process but I don’t have any hard and fast rules that I feel I could apply to other games reviewer’s yet. I think that’s what’s bothering me the most and I’m not entirely sure when I’ll have a solution for it.
It may come as a surprise to you to find out that Australia is a predominately service base industry. Whilst it’s hard to argue that we’ve enjoyed the benefits of the current mining boom Australia’s GDP is still predominately derived from our service industry, to the tune of 69% (pg. 134). Still the current prosperity and insulation from global economic crises that Australia has received from the growing mining sector won’t last forever and now is the time for us to start looking towards the future so we can ensure future economic prosperity. I strongly believe that we’ve already undertaken the first steps towards achieving this with the implementation of the National Broadband Network.
Australia as it stands today suffers from an incredible amount of skill drain to other countries. Well over half of the Australian residents who leave Australia for over a year or permanently were skilled workers and whilst the trend has gone down in recent times (thanks wholly to Australia’s isolation from the global economic turmoil) that hasn’t stemmed the flow of talent leaving our shores. For the high technology sectors at least there is the potential to recreate the hot bed of innovation that led to the creation of Silicon Valley on the back of the NBN. This would not only stem the brain drain overseas but would produce large and sustainable gains to the Australian economy.
Right now the public view of the NBN varies wildly. Businesses by and large have no idea what benefits it can bring them, public opinion is mixed (although Senator Conroy says differently) and even the federal government seems at a loss to what it could mean for Australia’s future, doling out cash to local governments in the hope they’ll be able to sell it for them. To combat this the government should instead provide incentives and seed capital to high-tech start ups who are looking to leverage Australia’s upcoming ubiquitous high speed Internet infrastructure, in essence building an Australian Silicon Valley.
Doing this requires co-ordination with entrepreneurial communities, venture capitalists and the willing hand of the government. They could easily make investment in these kinds of companies more desirable by extending tax breaks that are currently enjoyed by other asset classes to investment in NBN based high-tech start ups. This would also make Australian based startups incredibly attractive for overseas investors, pumping even more money into the Australian economy. As the sector grows there would also be an increasing amount of ancillary jobs available, ones that accompany any form of corporation.
Australia would then become a very desirable location for both established and aspiring businesses looking to expand into the Asia-Pacific region. It also works in the reverse, giving Asia-Pacific businesses (and nations) a more local launch pad into the western business world. Establishing Australia as a high tech hub between our strong local ties and western allies abroad would provide a massive economic boost to Australia, one to rival that of the current mining boom.
Of course it’s not like this hasn’t been tried before in Australia, indeed many have tried to recreate the success of the valley with little results. Indeed I believe this is due to a lack of co-operation between the key players, namely the government, entrepreneurs and investors. The NBN represents a great opportunity for the government to leverage the industry not only to ensure Australia’s future economic prosperity but also to establish Australia as a leader in technology. I believe that the government should be the ones to take the first steps towards fostering such an environment in Australia as once the industry knows they have the support they’ll be far more willing to invest their time in creating it.
Not leveraging the NBN in such a way would leave the NBN as a simple infrastructure service, woefully underutilised given the capabilities that it could unlock. Make no mistake the NBN puts Australia almost at the top in terms of ubiquitous, high speed Internet access and that makes a lot of services that are currently infeasible to develop attractive targets for investigation. Indeed since the same level of broadband access is almost guaranteed throughout the country it is highly likely that benefits will stretch far past the borders of the CBD, even as far as regional centres.
As someone who’s group up on and made his career in technology it’s my fervent hope that the Australian government recognizes the potential the NBN has and uses that for the betterment of Australia. As a nation we’re well positioned to leverage our investment in infrastructure to provide economic benefits that will far exceed its initial cost. Creating a Silicon Valley of the Asia-Pacific region would elevate Australia’s tech industry to rival those throughout the rest of the world and would have massive benefits far beyond Australia’s borders.
There’s little doubt in my mind that the National Broadband Network will be a major benefit to Australia, way past the investment we’re making in it. It’s one of those rare pieces of legislation that will almost certainly outlive the government that started it and the Labor government should be commended for that. Indeed something like the National Broadband Network is almost a necessity if Australia wants to keep pace with the rest of the world in a technological sense as otherwise we’d be stuck on aging copper infrastructure that really doesn’t have any legs left in it. Still whilst anyone in the IT or related sectors would agree that the NBN will be good for business it’s not entirely clear what those benefits will be.
News.com.au ran a story this morning that pointed to research showing only 30% of Australian businesses had a “medium to high” understanding of the benefits available to them through the NBN. Making a few assumptions here I’m guessing the survey didn’t ask actual questions to gauge their true understanding so it’s likely that that number is actually a lot lower than the survey lets on. I’ll admit that for a non-technical person, who was likely the one answering the survey, the benefits of ubiquitous high speed Internet for your business are not entirely clear especially when the Internet they have now is probably doing them well enough.
The businesses geared to make the most of the NBN are ones with multiple offices spread throughout Australia. Right now getting a good inter-office connection, whether a full WAN or just some trickery using VPN tunnels and a regular ADSL, is either an expensive or complicated affair. The NBN will provide high speed interconnects at prices that many businesses will be able to afford. This means you’ll be able to get almost 100MB connections between offices giving you LAN like speeds between disparate offices. It might not sound like much but even small government agencies currently struggle with this (I’ve worked for more than one) and the boost in productivity from better connections between regional offices is very noticeable. This would also extend to remote workers as well, since it’s highly likely that they’ll have NBN access as well.
Having a large connection also enables businesses to move services out of expensive hosted data centres and onto their own premises. Right now it’s nigh on impossible to host client facing services internally unless you want to shell out a lot of money for the business type Internet plans. The NBN will bring data centre level speeds to almost every home and place of business in Australia enabling current businesses the opportunity to migrate inwards, saving on rental and administration costs. Sure the facilities they have might not be as good as what they can get elsewhere but the cost savings of not using a co-located service (believe me, they’re not cheap) would be more than worth it.
There’s also a host of services that are currently infeasible to operate, due to their high bandwidth use, that would become feasible thanks to the NBN. Such services won’t be available immediately but as the NBN reaches a threshold of active users then we can expect either local innovators to create them or for current Internet giants to localize their services for Australia. Predominately I see this taking the form of cloud based services which are accessible from Australia but have yet to have local nodes due to the lack of supporting infrastructure. This would also help cloud providers crack into that ever elusive Australian government sector which has remained resistant due to the restrictions placed on where their data can be stored.
The NBN will also bring about many other ancillary benefits due to the higher speed and ubiquitous access that business will be able to take advantage of. Indeed the flow on effects of a fully fibre communications network will have benefits that will flow on for decades for both businesses and consumers alike. Realistically this list is just the tip of the iceberg as over time there will be numerous services that become available in order to take advantage of our new capabilities. I personally can’t wait to get onto it, enough so that moving to one of the fibre enabled locations is tempting, albeit not tempting enough to make me move to Tasmania.
I’m not a fan of the current norms for a working life. There just seems to be something so wrong about spending the best part of a day slaving away behind a desk, working towards goals that you likely have no control over. The current 9 to 5 work day has its origins back in the industrial revolution and in the almost 200 years since then we’ve seemingly been unable to get past the idea that we should all spend 40+ hours a week at our place of work. Ultimately I believe that such norms represent an archaic idea about how efficient a workforce can be, especially considering that 200 years ago ides like telecommuting were in the realms of science fiction.
I feel the same way about the 2 day weekend that we’re all accustomed to. It’s not that I feel like I deserve the extra break, although it is quite welcome, more the fact that after experimenting with a 3 day weekend for the better part of a year I found myself to be wholly more productive at work and during my time off. Sure it could be tough sometimes making up the required 40 hours during the week but that extra day off ensured that I came back ready to face the challenges ahead of me, usually with a vigor unmatched by other employees.
It’s not just all anecdotal blustering on my part either. Research shows that people with flexible working arrangements, the ones that would allow for things like a permanent 3 day weekend, are more productive and much more satisfied with their jobs.It’s not surprise really as they are able to fit work around their life rather than the other way around. For many people this may be the odd day off here and there, but many will choose to take that as either a Friday or Monday in order to maximise the benefit of having said day off.
For someone like me the extra day off was usually spent doing all the menial things that would otherwise eat up half of my weekend. Whilst 2 days is a good amount of time for leisure it is usually interrupted by chores, commitments and sometimes even catching up on work that “needs” to be done. The additional day would then serve as a buffer for such things, ensuring that you’d be able to spend the next 2 days fully indulging in whatever leisure activities you seek. The effect was quite liberating and the three day weekend was the first reason why I started pursuing the idea behind Lobaco as up until then I simply struggled to find the time to work on such ideas.
I’m not the only one to think this either. Whilst I’m sure everyone would appreciate having another day off it seems that more and more people are recognising that the current norms for working aren’t suited to the world we live in, especially considering the technological advances of the past couple decades. There’s also been significant movement towards more flexible working arrangements, however they still constitute a minority in the wider world. It’s still progress however and someday I believe that the idea of working a 5 day, 9 to 5 job will be an archaic relic of our past.
For someone like me the benefits seem obvious. I’ve been there and seen them for myself and there’s a growing movement of people who’ve done the same. It’s not a hard change to make either, realistically workplaces have no reason not to try it especially if they track their employees with any kind of performance metrics. It is a fight against giant inertia however, the 200 year old habits of the working world are going to die a slow death even with the hand of technology pushing it towards its demise. I hope one day to rejoin the ranks of those who enjoy a shortened work week and lengthened weekend, but until then I will continue to spruik its benefits to all, hoping to fall on sympathetic ears.