One of the peeves I had with the official Twitter client on Windows Phone 7, something I didn’t mention in my review of the platform, was that among the other things that its sub-par at (it really is the poor bastard child of its iOS/Android cousins) it couldn’t display images in-line. In order to actually see any image you have to tap the tweet then the thumbnail in order to get a look at it, which usually loads the entire large image which isn’t required on smaller screens. The official apps on other platforms were quite capable of loading appropriate sized images in the feed which was a far better experience, especially considering it worked for pretty much all of the image sharing services.
Everyone knows there’s no love lost between Instagram and I but that doesn’t mean I don’t follow people who use it. As far back as I can remember their integration in the mobile apps has left something to be desired, especially if you want to view the full sized image which usually redirected you to their atrocious web view. Testing it for this post showed that they’ve vastly improved that experience which is great, especially considering I’m still on Windows Phone 7 which was never able to preview Instagram anyway, but it seems that this improvement may have come as part of a bigger play from Instagram trying to claw back their users from Twitter.
Reports are coming in far that Instagram has disabled their Twitter card integration which stops Twitter from being able to display the images directly in the feed like they have been doing since day 1. Whilst I don’t seem to be experiencing the issue that everyone is reporting (as you can see from the devastatingly cute picture above) there are many people complaining about this and Instagram has stated that disabling this integration is part of their larger strategy to provide a better experience through their platform. Part of that was improve the mobile web experience which I mentioned earlier.
It’s an interesting move because for those of us who’ve been following both Twitter and Instagram for a while the similarities are startling. Twitter has been around for some 6 years and it spent the vast majority of that being a company that was extraordinarily open with its platform, encouraging developers far and wide to come in and develop on their platform. Instagram, whilst not being as wide open as Twitter was, did similar things making their product integrate tightly with Twitter’s ecosystem whilst encouraging others to develop on it. Withdrawing from Twitter in favour of their own platform is akin to what Twitter did to potential client app developers, essentially signalling to everyone that it’s our way or the highway.
The cycle is eerily similar, both companies started out as small time players that had a pretty dedicated fan base (although Instagram grew like a weed in comparison to Twitter’s slow ride to the hockey stick) and then after getting big they start withdrawing all the things that made them great. Arguably much of Instagram’s growth came from its easy integration with Twitter where many of the early adopters already had large followings and without that I don’t believe they would’ve experienced the massive growth they did. Disabling this functionality seems like they’re shooting themselves in the foot with the intention of attempting some form of monetization eventually (that’s the only reason I can think of for trying to drive users back to the native platform) but I said the same thing about Twitter when they pulled that developer stunt, and they seem to be doing fine.
It probably shouldn’t be surprising that this is what happens when start ups hit the big time because at that point they have to start thinking seriously about where they’re going. For giant sites like Instagram that are still yet to turn a profit from the service they provide it’s inevitable that they’d have to start fundamentally changing the way they do business and this is most likely just the first step in wider sweeping changes. I’m still wondering how Facebook is going to turn a profit from this investment as they’re $1 billion in the hole and there’s no signs of them making that back any time soon.
A company is always reliant on its customers, they’re the sole reason that they continue to exist. For small companies customers are even more critical as losing one for them is far more likely to cause problems than when a larger company loses one of theirs. Many recent start ups have hinged on their early adopters not only being closely tied to the product so that they form a shadow PR department but also many of them hobbyist developers, providing additional value to their platform at little to no cost to them. Probably the most successful example of this is Twitter who’s openness with their API fostered the creation of many features (retweets, @ replies, # tags) that they had just never seen before. It seems however that they think the community has gone far enough, and they’re willing to take it from here.
It was about two weeks ago when Twitter updated their terms of service and guidelines for using their API. The most telling part about this was the section that focused on Twitter clients where they explicitly stated that developers should no longer focus on making new clients, and should focus on other verticals:
The gist of what Sarver said is this; Twitter won’t be asking anyone to shut down just as long as they stick within the required api limits. New apps can be built but it doesn’t recommend doing so as it’s ‘not good long term business’. When asked why it wasn’t good long term business, Sarver said because “that is the core area we investing in. There are much bigger, better opportunities within the ecosystem”
Sarver insists this isn’t Twitter putting the hammer down on developers but rather just “trying to be as transparent as possible and give the guidance that partners and developers have been asking for.”
To be honest with you they do have a point. If you take a look at the usage breakdown by client type you’ll notice that 43% of Twitter’s usage comes from non official apps, and diving into that shows that the vast majority of unofficial clients don’t drive that much traffic with 4 apps claiming the lion’s share of Twitter traffic. A developer looking to create a new client would be running up against a heavy bit of inertia trying to differentiate themselves from the pack of “Other Apps” that make up the 24% of Twitter’s unofficial app usage, but that doesn’t mean someone might not be capable of actually doing it. Hell the official client wasn’t even developed by Twitter in the first place, they just bought the most popular one and made it free for everyone to use.
Twitter isn’t alone in annoying its loyal developer following. HTC recently debuted one of their new handsets, the Thunderbolt. Like many HTC devices its expected that there will be a healthy hacking scene around the new device, usually centered on th xda-developers board. Their site has really proved to be invaluable to the HTC brand and I know I stuck with my HTC branded phones for much longer than I would have otherwise thanks to the hard work these guys put in. However this particular handset is by far one of the most locked down on the market, requiring all ROMs to be signed with a secret key. Sure they’ve come up against similar things in the past but this latest offering seems to be a step above what they normally put in, signalling this a shot across the bow of those who would seek to run custom firmware on their new HTC.
In both cases these companies had solid core products that the community was able to extend upon which provided immense amounts of value that came at zero cost to them. Whilst I can’t attribute all the success to the community it’s safe to say that the staggering growth that these companies experienced was catalyzed by the community they created. To suddenly push aside those who helped you reach the success you achieved seems rather arrogant but unfortunately it’s probably to be expected. Twitter is simply trying to grab back some of the control of their platform so they can monetize it since they’re still struggling to make decent revenues despite their huge user base. HTC is more than likely facing pressure from carriers to make their handsets more secure, even if that comes at the cost of annoying their loyal developer community.
Still in both these situations I feel like there would have been a better way to achieve the goals they sought without poisoning the well that once sustained them. Twitter could easily pull a Facebook maneuver and make all advertising come through them directly, which they could do via their own in house system or by simply buying a company like Ad.ly. HTC’s problem is a little more complex but I still can’t understand why the usual line of “if you unlock/flash/hack it, you’re warranty’s void” wasn’t enough for them. I’m not about to say that these moves signal the down fall of either company but it’s definitely not doing them any favors.
I really can be my own worst enemy sometimes. It’s been almost a month since I got back from the USA and despite the best of intentions I haven’t really done that much work on Lobaco apart from a little work on the API and web UI. Whilst I was pretty sure I wasn’t going to hit the code hard immediately after touching back down in Australia I still thought that after maybe a week or two of lazing about the coding bug which had firmly bitten me before I left would take a hold once again, pushing me to build on the momentum I had set up. Sadly it wasn’t to be and instead I just resided myself to feeling guilty about what I should’ve been doing and pulling the meter tall weeds that had grown in our front yard.
Partly to blame is that sense of perspective I get whenever I take time away from a project to work on something else or to just have a break. Usually the first thing that pops into my head is “why the hell should I bother” and I’ll spend a good chunk of time focusing on the negative aspects of whatever I’m doing. After a while though I’ll just try to do a feel small things, a few quick wins to get me back into the mindset of getting things done. After that it’s usually pretty easy going (this usually takes about 2 weeks) until I hit a wall again or I feel like getting my weekends back for a while so I can relax and get my head back together. The last few iterations of this cycle are what lead to the 3 major revisions of what is now Lobaco.
Then along came Sencha.
This client was just an elaborate way of procrastinating.
Now whilst the client looked decent and didn’t take too much to set up it didn’t look anywhere near as good as my native app nor could it hold a candle to its performance. Sure my hack job probably ensured that the performance wasn’t as good as it could be but in comparison to the native client hack job I did it was pretty stunning. After coming to that realisation I booted up my MacBook to start getting acquainted with Xcode again and spent last weekend coding up some performance improvements¹ for it which I had put off before I left for the USA. I’m sure this won’t stop me from looking at going down that path in the future but I can at least rest easier now that I’m feeling the urge to program once again.
It’s been a weird learning experience for me since I’m usually pretty good at knowing when I’m procrastinating. Usually I have a good reason for it (like having 1 bit of work to do and not doing it since it’s not due for months) but this is the first time I caught myself doing something I thought was useful when really I was just making excuses for doing the work I knew needed to be done. With a good week of holidays coming up over the Christmas/New Year period this realisation couldn’t have come at a better time and I’m looking forward to making the most of my time off with the hope that the momentum will carry me on into the new year.
¹I’m going to do a big post about this hopefully tomorrow. I hit some really, really esoteric problems getting everything to work but I have and the results are, to put it bluntly, bloody amazing.