You know who gets a ton of my money these days? Game publishers. Whilst they might not get the same amount per sale that they used to the amount I pump into the industry per year has rocketed up in direct correlation with my ability to pay. Nearly every game you see reviewed on here is purchased gladly with my own money and I would happily do the same with all forms of entertainment if they provided the same level of service that the games industry does. However my fellow Australian citizens will know the pain that we routinely endure here with delayed releases and high prices, so much so that our Parliament subpoenaed several major tech companies to have them explain themselves.
If I’m honest though I had thought the situation was getting a bit better, that was until I caught wind of this:
I saw the trailer for Cloud Atlas sometime last year and the concept instantly intrigued me. As someone who’s nascent years were spent idolizing The Matrix I’ve always been a fan of the Wachowskis’ work and so of course their latest movie was of particular interest. Since I’m on the mailing list for my local preferred cinema (Dendy, in case you’re wondering) I simply waited for the email announcing it. For months and months I waited to see something come out until I started hearing friends talking about how they had seen it already. Curious I checked my favourite Usenet site and lo and behold it was available, which mean only one thing.
It was available on DVD elsewhere.
That email I was waiting for arrived a couple days ago, 4 months after the original theatrical release in markets overseas. Now I know it’s not that hard to get a film approved in Australia nor is it that difficult to get it shipped over here (even if it was shot on film) so what could be the reason for such a long delay? As far as I can tell it’s the distributors holding onto their out dated business models in a digital era where they have to create artificial scarcity in order to try and bilk more money out of the end consumers. I’ve deliberately not seen movies in cinemas in the past due to shenanigans like this and Cloud Atlas is likely going to be the latest entry on my civil disobedience list.
I seriously can’t understand why movie studios continue with behaviour like this which is what drives customers to seek out other, illegitimate means of getting at their content. I am more than happy to pay (and, in the case of things like Cloud Atlas, at a premium) for content like this but I do not want my money going to businesses that fail to adapt their practices to the modern world. Artificial scarcity is right up there with restrictive DRM schemes in my book as they provide absolutely no benefit for the end user and only serve to make the illegitimate product better. Really when we’re hit from all sides with crap like this is it any surprise that we’re a big ole nation o pirates?
A decade ago many of my generation simply lacked the required disposable income in order to support their habits and piracy was the norm. We’ve all grown up now though with many of us having incomes that we could only dream of back then, enough for us to begin paying for the things we want. Indeed many of us are doing that where we’re able to but far too many industries are simply ignoring our spending habits in favour of sticking to their traditional business models. This isn’t sustainable for them and it frustrates me endlessly that we still have to deal with shit like this when it’s been proven that this Internet thing isn’t going away any time soon. So stop this artificial scarcity bullshit, embrace our ideals and I think you’ll find a torrent of new money heading in your direction. Enough so that you’ll wonder why you held such draconian views for so long.