You know who gets a ton of my money these days? Game publishers. Whilst they might not get the same amount per sale that they used to the amount I pump into the industry per year has rocketed up in direct correlation with my ability to pay. Nearly every game you see reviewed on here is purchased gladly with my own money and I would happily do the same with all forms of entertainment if they provided the same level of service that the games industry does. However my fellow Australian citizens will know the pain that we routinely endure here with delayed releases and high prices, so much so that our Parliament subpoenaed several major tech companies to have them explain themselves.
If I’m honest though I had thought the situation was getting a bit better, that was until I caught wind of this:
I saw the trailer for Cloud Atlas sometime last year and the concept instantly intrigued me. As someone who’s nascent years were spent idolizing The Matrix I’ve always been a fan of the Wachowskis’ work and so of course their latest movie was of particular interest. Since I’m on the mailing list for my local preferred cinema (Dendy, in case you’re wondering) I simply waited for the email announcing it. For months and months I waited to see something come out until I started hearing friends talking about how they had seen it already. Curious I checked my favourite Usenet site and lo and behold it was available, which mean only one thing.
It was available on DVD elsewhere.
That email I was waiting for arrived a couple days ago, 4 months after the original theatrical release in markets overseas. Now I know it’s not that hard to get a film approved in Australia nor is it that difficult to get it shipped over here (even if it was shot on film) so what could be the reason for such a long delay? As far as I can tell it’s the distributors holding onto their out dated business models in a digital era where they have to create artificial scarcity in order to try and bilk more money out of the end consumers. I’ve deliberately not seen movies in cinemas in the past due to shenanigans like this and Cloud Atlas is likely going to be the latest entry on my civil disobedience list.
I seriously can’t understand why movie studios continue with behaviour like this which is what drives customers to seek out other, illegitimate means of getting at their content. I am more than happy to pay (and, in the case of things like Cloud Atlas, at a premium) for content like this but I do not want my money going to businesses that fail to adapt their practices to the modern world. Artificial scarcity is right up there with restrictive DRM schemes in my book as they provide absolutely no benefit for the end user and only serve to make the illegitimate product better. Really when we’re hit from all sides with crap like this is it any surprise that we’re a big ole nation o pirates?
A decade ago many of my generation simply lacked the required disposable income in order to support their habits and piracy was the norm. We’ve all grown up now though with many of us having incomes that we could only dream of back then, enough for us to begin paying for the things we want. Indeed many of us are doing that where we’re able to but far too many industries are simply ignoring our spending habits in favour of sticking to their traditional business models. This isn’t sustainable for them and it frustrates me endlessly that we still have to deal with shit like this when it’s been proven that this Internet thing isn’t going away any time soon. So stop this artificial scarcity bullshit, embrace our ideals and I think you’ll find a torrent of new money heading in your direction. Enough so that you’ll wonder why you held such draconian views for so long.
I’ve been drooling over the specifications of my next computer for well over a month now, tweaking bits here and there to ensure that the PC I end up building will provide the best value for money I can get. Sure there are a few extravagances in it like the Corsair H70 water cooling kit and the Razer Megasoma mouse pad but otherwise it’s a very respectable rig that will serve me well over the course of the next few years. The initial design I had in my head however failed to account for a few of the real world issues that actually building this system would entail, forcing me to make some tough decisions.
Firstly the case I currently use, a Lian Li PC-B20B, has a drive cage that only fits 4 hard drives in it. Sure I’d probably be able to stuff one in the floppy bay but its far from an ideal solution and it just so happens that the perfect place for the water cooling kit would be right smack bang where the hard drive bay currently is. I’m not sure how I stumbled across it but I saw this awesome product from Lian Li the EX-34NB which converts 3 of the front drive bays into 4 internal hard drive bays, complete with a fan. It was the perfect solution to my dilemma allowing me to have the 4 storage drives and the water cooling solution living together in my case in perfect harmony.
Of course then I asked myself the question, where would the SSD go?
The obvious choice would be in the floppy slot since I have 2 of them and neither of them are getting used, but I may have to remove the cage to fit the water cooler in there (it looks to be a tight fit from the measurements). Additionally the motherboard I’m looking at going with, the AsRock P67 Extreme6, comes with a nifty front bay adapter for a couple USB3 ports that doubles as a SSD mounting kit. This means though that I’d have to be giving up one of the longest lived components that I’ve kept for the better part of a decade, my dual layer DVD burner.
I couldn’t tell you exactly when I bought it but I do know I shelled out a good $200+ dollars for my little IDE burner, top of the line for its time. I can tell you one of the primary reasons I bought it however, it came with a black bezel that matched my gigantic black case perfectly. It was the perfect little work horse and whilst its dual layer abilities were only used a couple times when I forayed into the dark world of Xbox360 “backups” it still burnt many a DVD for me without complaint. It had also developed a curious little quirk over the years, opening with such force that it thought someone had pushed it back in after it had opened, causing it to promptly close. Still it functioned well for what I needed and it stayed with me through 2 full computer upgrades.
Thinking back over the past year or so I can only think of a few times that I ever really needed to burn a DVD for something, most of the time being able to cope quite well with my trusty little flash drive or network shares. Indeed many of the games that I bought either had a digital distribution option or were copied to my hard drive before attempting to install them. Whilst I’d be sad to see the one component that’s been constant in my computing life for such a long time to go I really can’t see a need for it anymore, especially when its taking up a potential mounting spot for my future SSD.
That’s not to say I think that optical media and their respective hardware are dead though, far from it. Whilst the cost of flash drives has come down significantly over the past decade they’re still an order of magnitude more expensive to produce than an optical disc. Indeed even in the lucrative server markets nearly all vendors still provide their updates and tools on CDs simply because the cost of doing so on a flash drive is just too high. Sure if you included the cost of the drive in that whole equation that might change matters slightly but like the floppy drive before it we’ve still got a good decade or so before optical media will be phased out of normal use, although it will still hang on for a long time to come.
It was an interesting realization for me to come to since optical media is the first format I witnessed being born, gain mainstream adoption and then begin to fade in obsolescence. Of course I’m still a long way from being rid of optical drives completely, my PC will be one of only 2 PCs in my house to not have an attached optical drive, but it is the signal that things are moving on and the replacement of flash media is ready to take the helm.
I’ll have to find a fitting home for my long time pal, probably in the media PC where he’ll get used every so often.
It’s no secret that I’m a big fan of location based technology. There’s just so much information available to us out there that the use of filters has become a given and whilst the big players do a good job of providing the general filters based on topics the lack of location based filters is part of what inspired me to create Geon in the first place. This coincides with the explosion in ubiquitous GPS technology which was still out of the hands of your average consumer only a decade ago. Without these cheap and plentiful devices Geon simply couldn’t exist as the information streams would lack the data I require to provide accurate results (I try to avoid fudging data as much as I can, but for blogs and news there’s really no alternative right now). As I’ve said before I’m not the only one looking to capitalize on this, and I’ll be far from the last.
However despite the enormous benefits that such cheap and ubiquitous technology provides there is a flip side to this coin that I don’t often talk about: location based restrictions.
If you cast your mind back about 15 years you’ll find yourself in a world with a technology that was on the cusp of being released: the Digital Versatile(Video) Disk. Designed from the get go to be a replacement for the aging magnetic tape based format VHS it was something of a slow burning success as sales of the older format continued to outstrip it until 7 years later. Unbeknownst to most there was a sinister side to this new highly durable high definition format, the Region Code. At its heart the Region Code was a lock to prevent you from playing DVDs that you might have purchased elsewhere, giving the media houses precise control of what was released where and when with no exceptions.
At the time I was a salesman at the Australian chain electronics store Dick Smith Electronics. I can clearly remember the time when DVDs began to take off and for the most part it was all good. However as time went on we started to get people in with various DVDs brought by friends from overseas or otherwise that just wouldn’t play in their newly purchased player. Whilst for the most part we were able to circumvent these issues by up-selling them to region free players it didn’t stop the flood of complaints about why they couldn’t play something that they had legitimately purchased. At the time I didn’t care enough to find out the exact reasons but recently a resurgence in these region locking principles has started to send me over the edge.
Take for instance Hulu, a free video streaming service. As a service I think its a great idea since I could get the shows I want on demand and the content producers still get paid since they can slap ads onto the feed. Additionally there’s a whole swath of analytics you can run on such a service that just isn’t available on commercial TV (like how many people have actually watched the show, not just a rough guess). Plus every so often some great pieces of work will find their way onto Hulu such as Carl Sagan’s Cosmos. If you dare click that link you’ll notice that it doesn’t go directly to Hulu itself and that’s for a good reason, the first comment there demonstrates my point exactly.
Hulu unfortunately isn’t available to anyone who is outside of the USA and they’ve taken quite an aggressive stance with making sure that people tricking their way into the service are locked out. Whilst the underlying technology might have changed (Geolocation vs Region Code) the rationale for doing so is the same. Right now the content providers overseas want to control the distribution of their media in order to create a kind of artificial scarcity. What this does is inflate the value of said content when they go to license it to other countries since they won’t be able to source it from anywhere else.
From a business point of view I, unfortunately, agree with them. They are merely trying to extract the largest amount of revenue possible from their investments and creating these scarcities on products is just one way for them to increase their bottom line. Additionally I can understand where the business model comes from as in the distant past such a scarcity was created by the mere fact that it took a long time to get media from one place to another. However this doesn’t excuse the fact that such a business model is becoming unviable and introducing artificial restrictions on products will only support them for so long.
Such behaviour is typical of the media companies as they’ve been dragged kicking and screaming through every technological revolution in the past 100 years. The good news is that despite their ranting and raving the barriers that they have put up in futile attempts to preserve their ancient business models are starting to come down with players like Apple (iTunes Store) pioneering the way. We’re probably still about 10 years away before big media rethinks their business model for the age of the Internet but at least, for now, there’s light at the end of this tunnel.