I’m probably one of the few geeks that doesn’t try to aggressively block all the ads that come to them via the Internet. I don’t find the majority of them intrusive to my browsing, especially if they’re the typical Google text blocks that sit nonchalantly beside the other wall of text that I’m staring at. Even the video ones, well mostly the ones on video sites like YouTube, are pretty tame and if they’re overly long you’re usually able to skip them after 10 seconds or so. My primary reason though is that I know that these ads support the websites that they’re on and the least I can do is let them show them to me.
I often get asked why I don’t run ads here on The Refined Geek. For the most part it’s laziness as the way I want to show ads isn’t exactly simple to set up. If I was going to show ads now I’d only want to show them to a subset of my readers (people coming here from searches and those who haven’t commented) and there’s no simple solution for that. Additionally right now I’m not really getting enough visitors to justify it as hosting this blog is cheap and I’m not exactly struggling financially. Once I reach a certain threshold of readers though you might see ads that are there to keep the site running, but that’s a little way off for now.
However recently I’ve noticed a trend with the ads that get presented to me. They’re all the damn same.
Now I do a lot of Googling, almost all of it when I’m logged in under my Google account. This means that Google knows quite a lot about me, enough to serve me some pretty targeted ads. In the past they’ve actually been helpful in tracking certain things down, especially if I’m looking to purchase something. However lately I’ve noticed that for certain sites I’m only getting served the exact same ad over and over again. This isn’t a caching issue or anything like that because it follows me between work and home. The most annoying part of it too is that I’m getting products advertised to me that I was already interested in buying or have already bought.
I have 3 examples of this which is what has made me think there’s something more to this than just dumb luck. The first I noticed a couple months back when I did a search for synthetic diamonds, wanting to see how far they’ve come in the past couple years. Now on certain sites all I’ll get is an ad for a particular online diamond store, over and over again. The second was for the GoPro HD Hero 2, a great little camera that I’m looking to take with me when I do Tough Mudder in just over 6 weeks. The third and final one is for Fat Gripz, an exercise accessory that came recommended to me from my brother in-law. I’d say about 50% of the ads I see online are these and they’re getting to the point where I want to block them entirely.
The explanation behind this is mostly likely that these are the highest paying ads that the site can display when I visit the site. The way AdSense works is that advertisers bid for the space by putting up their cost-per-click price and then Google will show the best ad for the slot. The diamond store, GoPro and Fat Gripz likely have high CPCs due to their products having a decent margin in them (Fat Gripz especially) and thus they can afford to pay a lot more than others to get the same advertising space. Still you’d think after I’ve seen the ad 100 times and not clicked on it they’d get the idea and start rotating out other ads, but that doesn’t seem to be the case.
This is mostly just me whining about something that’s not much of an issue but as someone who’s trying to be a good netizen I feel like I’d hope my experience wouldn’t be bad enough to turn me to blocking them completely. Reddit et. al. gets this with many of the ads being rotated out for thank you pictures for those of us not running ad block. It’s not much but it does go a long way to help stem the flow of people to using things like AdBlock Plus. For now I’ll probably leave everything as is but if this trend continues I’ll soon be joining the ranks of my ad-block brethren.