Posts Tagged‘google’

What We Can Tell From These Custom Top Level Domain Applications.

There are some 250+ top level domains available for use on the Internet today and most of them can be had through your local friendly domain registrar. The list has grown steadily over the past couple decades as more and more countries look to cement their presence on the Internet with their very own TLD. The registry responsible for all this is the Internet Corporation for Assigned Names and Numbers (ICANN) who looks after all the domain names as well as handing out the IP blocks to ISPs and corporations that request them. Whilst it seemed that the TLD space was forever going to be the place of countries and specific industries ICANN recently decided that it would allow anyone who could pony up the requisite $200,000 could have their own TLD effectively opening the market up to custom domain suffixes.

For an individual such a price seems ludicrous so it’s unlikely you’ll see .johndoe type domain names popping up all over the place. For most companies though securing this new form of brand identity is worth far more than the asking price and so many have signed up to do so. ICANN has since released a list of all the requested gTLDs and having a look through it has lead me, and everyone else it seems, to make some interesting conclusions about the big players in this custom TLD space (I made an excel spreadsheet of it for easy sleuthing).

The biggest player, although it’s not terribly obvious unless you sort by applicant name, is the newly founded donuts.co registry which has snagged some 300+ new gTLDs in order to start up its business. Donuts has $100 million in seed capital with which to play with which about 60% will be tied up solely in these domain suffix acquisitions. They all seem like your run of the mill SEO-y type words, being a large grab bag of words that the general public is likely to be interested in but are of no value for specific companies. Every domain also has its own associated LLC which isn’t a requirement of the application process so I’m wondering why they’ve done it. Likely it’s for isolating losses in the less than successful domains but it seems like an awful lot of work to do when that could be done in other ways.

They’re not the only ones doing that either. A quick search of other companies who’ve bought multiple domains although none of them have bought the same number that Donuts has. There also seems to be a few companies that are handling the gTLD for other big name companies ostensibly because they have no interest in actually running the gTLD but are just doing it for their brand identity. The biggest player in this space seems to be CSC Global who strangely enough did all their applications from another domain under their control, CSCInfo. It’s probably nothing significant but for a company that apparently specializes in brand identity you’d wonder why they’d apply with a different domain than their own.

What’s really got everyone going though is the domains that Amazon and Google have gone after. Whilst their war chests of gTLDs aren’t anything compared to Donut’s they’re still quite sizable with Amazon grabbing about 80 and Google grabbing just over 100. Some are taking this as being indicative of their future plans as Amazon has put in for gTLDs like mobile but realistically I can just most of them being augments to their current services (got an app on AWS? Get your .mobile domain today!). There’s also a bit of overlap for most of the popular domains that both these companies have gone after as well and I’m not sure what the resolution process for that is going to be.

While the 2000 odd applications seems to show that there’s some interest in these top level domains the real question of their value, at least for us web oriented folks, is whether the search engines will like them as much as other TLDs. There’s been a lot of heavy investment in current sites that reside on the regular TLDs and apart from marketing campaigns and new websites that are looking for a good name (http://this.movie.sucks seems like it’ll be created in no time) I question how much value these TLDs will bring. Sure there will be the initial gold rush of people looking to secure all the domains they can on these new TLDs but after that will there really be anything in them? Will businesses actually migrate to these gTLDs as their primary or will they simply just redirect them to their current sites? I don’t have answers to these questions but I’m very interested to see how these gTLDs get used.

Google Drive Coming Next Week, Only 4 Years Late.

I’m always surprised at how many people I know use Dropbox. It’s not just because I have a lot of tech minded friends either, no a whole bunch of regular people I know use it for backup and to share large files that would be cumbersome otherwise. I personally use it (well used to) to back up my phone’s apps and configuration using Titanium Backup Pro. I don’t have as much use for it now since the integrated sync options from Google do 90% of the work without me having to think about it. Still every so often I’ll find myself needing use of some accessible-from-anywhere type storage and I’ll always come back to Dropbox.

That might all be about to change, however.

Rumors have been circulating for eons that Google would eventually launch some kind of cloud storage service, going head to head with industry heavyweight Dropbox. In fact I can remember hearing rumors about it not too long after they released Gmail all those years ago after someone figured out how to create a bastardized version of it using said service. After all that time it appears that Google is finally about to pull the trigger on providing such a service, giving all new comers to the service 5GB worth of free cloud storage with the option to purchase more should you need it. It seems even the app has made its way into some of the more enthusiastic tech writer’s hands, taking the GDrive right out of the rumor mill.

Anyone who knows something about Dropbox’s story you’ll probably find this announcement both awesome and completely hilarious. Drew Houston, the man behind Dropbox, said when applying to startup incubator YCombinator that it was a very real possibility that Google would announce GDrive early on in his product’s life and that would basically mean the end of it. However for the past 4 years as Dropbox has gained significant market share and momentum Google has been very mum on the subject, not leaking any details of whether or not they’d pursue the idea. Now Google is launching into a market that has extremely heavy competition as Dropbox isn’t the only cloud storage provider out there.

For what its worth I really think that Google has launched 4 years too late here. Back when Dropbox was just taking off Google had a real chance to either launching a competing product and grabbing the market early or simply attempting to buy out Dropbox and re-branding it as their own service. Rumor has it that Apple tried to do just that some time last year but Dropbox turned down the offer and its very possible that Google attempted the same thing only to get the same response. This could be why we’re now seeing a GDrive product finally coming to fruition as they’ve been left with no choice but to compete with Dropbox on their home turf.

So does this mean that the GDrive is a fool’s gambit? Not entirely as whilst Dropbox is the market leader in this space there’s something to be said for Google services. It’s quite possible that GDrive will now become heavily integrated with all of Google’s other products and that’s where they’ll be able to garner a large user base from. If their current Android integration is anything to go by adding in a cloud storage platform that’s natively integrated with the OS will provide some pretty spectacular benefits, much like the ones Microsoft is touting with Azure and Windows 8. Whether their service will be profitable is something we’ll just have to wait to see, however.

google glass headset

Google’s Project Glass: Augmented Reality Takes a Big Leap Forward.

It was just over a decade ago now but I can still vividly remember walking around the streets of Akihabara in Tokyo. It’s a technical wonderland and back then when Internet shopping was something only crazy people did (for fear of losing your credit card details) it was filled with the kind of technology you couldn’t find anywhere else. I was there on a mission looking for a pocket translator similar to the one my Japanese teacher had lent me. While my quest went unfulfilled I did manage to see all sorts of technology there that wouldn’t make it to Australia shores for years to come, and one piece in particular stuck in my mind.

There was a row of these chunky looking head sets, each hooked up to what looked like a portable CD player. I remember picking one up and looking at the headset I saw two tiny displays in it, one for each eye. Putting on the headset I was greeted to a picture that seemed massive in comparison to the actual size of the device playing some kind of demo on a loop. It wasn’t perfect but it was enough to make me fascinated with the concept and I thought it wouldn’t be long before everyone had some kind of wearable display. Here we are just over a decade later and the future I envisioned hasn’t yet come to pass but it seems we’re not far off.

Today Google announced Project Glass, one of their brain childs of the secretive Google[x] lab. There’s been rumours floating around for quite a while now that they were working on something of this nature but no one could give much above the general idea that it would be a head mounted display and Android would be powering it. Looking over what Google’s released today as well as the comments from other news outlets makes it clear that Google is quite serious about this idea and it could be something quite revolutionary.

The initial headset designs I saw back when I heard the original rumours were the kind of of clunky, overly large glasses we’ve come to expect when anyone mentions a wearable display. Google’s current design (pictured above) seems rather elegant in comparison. It’ll still draw a lot of attention thanks to the chunky white bar at the side but it’s a far cry from what we’ve come to expect from wearable displays. What’s even more impressive is the concept demo they included alongside it, showcasing what the headset is capable of:

YouTube Preview Image

The possibilities for something like this are huge. Just imagine extending the capabilities to recognise faces of people you’ve met before, neatly side stepping that awkward moment when you forget someone’s name. You could even work a barcode scanner into it, allowing you to scan food to see the nutritional value (and then see if it fits in with your diet) before you purchase it. I could go on forever about the possibilities of a device like the Project Glass but suffice to say it’s quite an exciting prospect.

What will be really interesting to see is how these kind of devices blend in to every day social interactions. The smart phone and tablet managed to work their way into social norms rather quickly but a device like this is a whole other ball game. The sleek and unobtrusive design will help ease its transition in some what but I can still see a long adaptation period where people will wonder why the heck you’re wearing it. That won’t deter me from doing so though as it’s this kind of device that makes me feel like I’m living in the future. That’s all it takes for me to overcome any social anxiety that I might have about wearing one of these ;)

The Ghost Towns of Google+.

It’s hard to believe that we’re still in the first year of Google+ as it feels like the service has been around for so much longer. This is probably because of the many milestones it managed to pass in such a short period of time, owing the fact that anyone with a Google account can just breeze on into the nascent social network. I personally remained positive about it as the interface and user experience paradigms suited my geeky ways but the lack of integration with other services along with the lack of migration of others onto the service means that it barely sees any use, at least from me.

Still I can’t generalize my experience up to a wider view of Google+ and not just because that’s bad science. Quite often I’ve found myself back on Google+, not for checking my feed or posting new content, but to see conversations that have been linked to by news articles or friends. Indeed Google+ seems to be quite active in these parts with comment threads containing hundreds of users and multitudes of posts. Most often this is when popular bloggers or celebrities start said thread so its very much like Twitter in that regard, although Google+ feels a whole lot more like one big conversation rather than Twitter’s 1 to many or infinitum of 1 to 1 chat sessions. For the most part this still seems to be heavily biased towards the technology scene, but that could just be my bias stepping in again.

Outside that though my feed is still completely barren with time between posts from users now expanding to weeks. Even those who swore off all other social networks in favour of Google+ have had to switch back as only a small percentage of their friends had an active presence on their new platform of choice. This seems to be something of a trend as user interactivity with the site is at an all time low, even below that of struggling social network MySpace. Those figures don’t include mobile usage but suffice to say that the figures are indicative of the larger picture.

Personally I feel one of the biggest problems that Google+ has is lack of integration with other social network services and 3rd party product developers. Twitter’s success is arguably due to their no holds barred approach to integration and platform development. Whilst Google+ was able to get away with not having it in the beginning the lack of integration hurts Google’s long term prospects significantly as people are far less likely to use it as their primary social network. Indeed I can’t syndicate any of the content that I create onto their social network (and vice-versa) due to the lack of integration and this means that Google+ exists as a kind of siloed platform, never getting the same level of treatment as the other social networks do.

Realistically though it’s all about turning the ghost towns that are most people’s timelines into the vibrant source of conversation that many of the other social networks are. Right now Google+ doesn’t see much usage because of the content exclusivity and effort required to manually syndicate content to it. Taking away that barrier would go a long way to at least making Google+ look like its getting more usage and realistically that’s all that would be required for a lot of users to switch over to it as their main platform. Heck I know I would.

Don’t Turn me to AdBlock.

I’m probably one of the few geeks that doesn’t try to aggressively block all the ads that come to them via the Internet. I don’t find the majority of them intrusive to my browsing, especially if they’re the typical Google text blocks that sit nonchalantly beside the other wall of text that I’m staring at. Even the video ones, well mostly the ones on video sites like YouTube, are pretty tame and if they’re overly long you’re usually able to skip them after 10 seconds or so. My primary reason though is that I know that these ads support the websites that they’re on and the least I can do is let them show them to me.

I often get asked why I don’t run ads here on The Refined Geek. For the most part it’s laziness as the way I want to show ads isn’t exactly simple to set up. If I was going to show ads now I’d only want to show them to a subset of my readers (people coming here from searches and those who haven’t commented) and there’s no simple solution for that. Additionally right now I’m not really getting enough visitors to justify it as hosting this blog is cheap and I’m not exactly struggling financially. Once I reach a certain threshold of readers though you might see ads that are there to keep the site running, but that’s a little way off for now.

However recently I’ve noticed a trend with the ads that get presented to me. They’re all the damn same.

Now I do a lot of Googling, almost all of it when I’m logged in under my Google account. This means that Google knows quite a lot about me, enough to serve me some pretty targeted ads. In the past they’ve actually been helpful in tracking certain things down, especially if I’m looking to purchase something. However lately I’ve noticed that for certain sites I’m only getting served the exact same ad over and over again. This isn’t a caching issue or anything like that because it follows me between work and home. The most annoying part of it too is that I’m getting products advertised to me that I was already interested in buying or have already bought.

I have 3 examples of this which is what has made me think there’s something more to this than just dumb luck. The first I noticed a couple months back when I did a search for synthetic diamonds, wanting to see how far they’ve come in the past couple years. Now on certain sites all I’ll get is an ad for a particular online diamond store, over and over again. The second was for the GoPro HD Hero 2, a great little camera that I’m looking to take with me when I do Tough Mudder in just over 6 weeks. The third and final one is for Fat Gripz, an exercise accessory that came recommended to me from my brother in-law. I’d say about 50% of the ads I see online are these and they’re getting to the point where I want to block them entirely.

The explanation behind this is mostly likely that these are the highest paying ads that the site can display when I visit the site. The way AdSense works is that advertisers bid for the space by putting up their cost-per-click price and then Google will show the best ad for the slot. The diamond store, GoPro and Fat Gripz likely have high CPCs due to their products having a decent margin in them (Fat Gripz especially) and thus they can afford to pay a lot more than others to get the same advertising space. Still you’d think after I’ve seen the ad 100 times and not clicked on it they’d get the idea and start rotating out other ads, but that doesn’t seem to be the case.

This is mostly just me whining about something that’s not much of an issue but as someone who’s trying to be a good netizen I feel like I’d hope my experience wouldn’t be bad enough to turn me to blocking them completely. Reddit et. al. gets this with many of the ads being rotated out for thank you pictures for those of us not running ad block. It’s not much but it does go a long way to help stem the flow of people to using things like AdBlock Plus. For now I’ll probably leave everything as is but if this trend continues I’ll soon be joining the ranks of my ad-block brethren.

Google’s Peculiar Flash Obsession.

Google is one of the biggest proponents of an Internet that’s unencumbered by proprietary standards, patents and non-neutral traffic routes. That’s been a great boon to us Internet users as their advocacy on our behalf means that as long as they stay in business we’re likely to continue to have an Internet that stays true to those ideals. Of course like any company they’re not entirely perfect, at times attempting to forward their own agenda under the guise of openness, but overall their contribution to keeping the Internet free and open has been positive. It seems rather odd then that Google has an obsession with Adobe’s Flash product, to the point where I wonder if there’s something going on that I don’t know about.

Back in March last year Google announced that they were integrating the Flash plugin directly into their Chrome browser. This was at the height of the web standards war that was raging between Apple and Adobe so it was easy to construe Google’s support of Flash as them taking Adobe’s side in the matter. That notion was further reinforced by the fact that Google’s Android platform fully supported Flash as well. This level of support for a proprietary plug-in for a company that prides itself on being a big supporter of open standards seems rather hypocritical, but there are some reasons as to why they’re doing it.

One of Google’s main objectives in developing the Chrome browser (and subsequently releasing the vast majority of its source code) was to improve the Internet experience for the end user. A lot of effort was focused on developing a much faster JavaScript engine, dubbed V8, that would significantly speed up many of the JavaScript heavy websites that now dominate the web. The integration of Flash into Chrome then was the next step in making the Internet as a whole more usable as the liberal use of Flash on many websites can bring even the most powerful PC systems to their knees. The same sites wreck absolute havoc on mobile handsets so it was definitely in Google’s interest to get more closely acquainted with Flash, if only to make it more usable.

Recently though it appears that Google’s support of Flash was actually leading up to a much more ambitious goal, transitioning the web from Flash to a HTML5 future:

Google is enabling developers who use the Adobe Flash Professional developer tool to convert their animations to HTML5 via an extension based on Google’s Swiffy conversion technology.

“One of our main aims for Swiffy is to let you continue to use Flash as a development environment, even when you’re developing animations for environments that don’t support Flash,” said Esteban de la Canal, Google software engineer, in a blog post. “To speed up the development process, we’ve built the Swiffy Extension for Flash Professional. The extension enables you to convert your animation to HTML5 with one click (or keyboard shortcut).”

Now it’s interesting that Google would go ahead and do something like this when Adobe had already made their play in this field with their Wallaby product. The big difference here is that Wallaby was specifically targeted at Flash Ads only and didn’t support many of the features that made Flash so versatile, like ActionScript. Swiffy on the other hand does support ActionScript and several other features that weren’t present in Wallaby. It would seem then that Google thinks they can do better than Adobe at their own game which they very well could especially when Adobe just recently announced that they weren’t working on mobile Flash any more.

Of course the transition from native Flash to Flash rendered through HTML5 doesn’t necessarily mean we’re looking at a future web that performs better. The main problem with Flash wasn’t so much the platform it was the developers on that platform. The Flash ads were the biggest culprit, often laden with gobs of unnecessary and bloated code that were the source of the performance problems people encountered. Transitioning such ads to HTML5 won’t make that code go away (there is a chance to optimize, but automated tools can only go so far) and the result will more than likely be just as bad as the original Flash it came from. It’s a step in the right direction yes, but it’s not going to be an all roses future like some would have you believe.

It’s quite interesting to see the kind of games that Google plays in order to make the web better for everyone. At times they may seem to be on the wrong side but it’s becoming clear that they’re playing the long game for a better web for everyone. It will be interesting to see how common Swiffy converted Flash files become and whether they’re still the performance hogs that their predecessors are but knowing Google they won’t let it lie until they’ve optimized it to the nth degree. Adobe’s reaction to Swiffy will be telling as well considering they’re now competing directly with Google on their home turf. The end result will be a better, more open Internet for us all something I think we can all agree is a good thing.

Google+ and The Future of Google Services.

In the mere months that it has been released Google+ has managed to accumulate quite the following, grabbing 40 million users. It’s still quite small compared to the current incumbent Facebook (who’s users outnumber Google+ 20 to 1) but that’s an incredible amount of growth, more than any other social network has ever been able to achieve before. Google has finally got it right with this attempt to break into the social networking world and it’s paying off for them in spades. What’s got everyone talking now is where Google is heading, not just with Google+ but also with the rest of their vast service catalogue.

Over the past 6 months or so, ever since co-founder Larry Page took over as CEO of Google, there’s been a rather interesting/worrying trend that’s been developing at Google. For as long as I can remember Google had a habit of experimenting openly with their users, cheerfully opening up access to beta products in order to get the wider public interested in them. However most recently they’ve begun to shutter these types of projects with the first signal that this trend could end coming with the closing down of Google Labs. In the months that followed many of Google’s other ancillary services, like Google Health and Google Power Meter, have been shut down with many more facing the chopping block.

For anyone following Google the writing had been on the wall ever since Page announced back in July that they were going to be focusing more closely on their core services. What’s really interesting however is that the direction that Google’s now heading in is not Page’s thinking alone, but one that was heavily influenced by the late great Steve Jobs. Just before Page took the top job at Google he placed met up with Jobs to get some advice on what he should be doing and it’s easy to see where Page’s motivation for cutting the fat from Google had come from:

Jobs didn’t mince words when Page arrived at Jobs’ Palo Alto home. He told Page to build a good team of lieutenants. In his first week as Google’s CEO, Page reshuffled his management team to eliminate bureaucracy. Jobs also warned Page not to let Google get lazy or flabby.

“The main thing I stressed was to focus,” Jobs told Isaacson about his conversation with Page. “Figure out what Google wants to be when it grows up. It’s now all over the map. What are the five products you want to focus on? Get rid of the rest because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out adequate products that are adequate but not great.”

Just over a week ago Google announced that another 5 services (Buzz, Code Search, University Research, iGoogle Social and Jaiku) would be shut down in favour of the features of those applications being taken over by Google+. Indeed any Google service that has some sort of social bent is getting integrated under the Google+ umbrella, with many of the sharing features in things like Google Reader being moved out to Google+. For Google this is done to both encourage people to use their still nascent social network as well as reducing their large application portfolio. Integrating everything they can into Google+ may seem like a desperate move to try and grab more market share away from Facebook but Google is betting a lot on the Google+ platform, and I believe it will pay off for them.

The momentum that Google+ has gained over the past few months has shown that Google can do social and do it well. After nailing that down it makes a lot of sense to combine services, especially those ones that are considered core to a social network, under the Google+ umbrella as that builds out the product and makes it far more enticing to end users. It’s sad to see some other services get completely shut down but that does open up the market to start-ups who can take up the slack that Google leaves behind as they increase their focus on their core products. 

Galaxy Nexus

Samsung’s Galaxy Nexus: An Evolutionary Behemoth.

It’s no secret that I’m a big fan of my Samsung Galaxy S2, mostly because the specifications are enough to make any geek weak at the knees. It’s not just geeks that are obsessed with the phone either as Samsung has moved an impressive 10 million of them in the 5 months that its been available. Samsung has made something of a name for itself in being the phone manufacturer to have if you’re looking for an Android handset, especially when you consider Google used their original Galaxy S as the basis for their flagship phone the Nexus S. Rumours have been circulating for a while that Samsung would once again be the manufacturer of choice, a surprising rumour considering they had just sunk a few billion into acquiring Motorola

Yesterday however saw the announcement of Google’s new flagship phone the Galaxy Nexus and sure enough it’s Samsung hardware that’s under the hood.

The stand out feature of the Galaxy Nexus is the gigantic screen, coming in at an incredible 4.65 inches and a resolution of 1280 x 720 (the industry standard for 720p). That gives you a PPI of 315 which is slightly below the iPhone 4/4S’ retina screen which comes in at 326 PPI which is amazing when you consider it’s well over an inch bigger. As far as I can tell it’s the highest resolution on a smart phone in the market currently and there’s only a handful of handsets that boast a similar sized screen. Whether this monster of a screen will be a draw card though is up for debate as not all of us are blessed with the giant hands to take full advantage of it.

Under the hood it’s a bit of a strange beast, especially when compared to its predecessors. It uses a Texas Instruments OMAP 4460 processor (dual core, 1.2GHz) instead of the usual ARM A9 or Samsung’s own Exynos SOC coupled with a whopping 1GB of RAM. The accompanying hardware includes a 5MP camera capable of 1080p video, all the usual connectivity options with the addition of NFC and wireless N and, strangely enough, a barometer. The Galaxy Nexus does not feature expandable storage like most of its predecessors did, instead coming in 16GB and 32GB variants. All up it makes for a phone that’s definitely a step up from the Galaxy S2 but not in every regard with some features on par or below that of the S2.

Looking at the design of the Galaxy Nexus I couldn’t help but notice that it had sort of regressed back to the previous design style, being more like the Galaxy S rather than the S2. As it turns out this is quite deliberate as Samsung designed the Galaxy Nexus in such a way as to avoid more lawsuits from Apple. It’s rather unfortunate as the design of the Galaxy S2 is really quite nice and I’m not particularly partial to the rounded look at all. Still I can understand why they want to avoid more problems with Apple, it’s a costly exercise and neither of them are going to come out the other side smelling of roses.

Hand in hand with the Galaxy Nexus announcement Google has also debuted Ice Cream Sandwich, the latest version of the Android OS. There’s a myriad of improvements that I won’t go through here (follow the link for a full run down) but notable features are the ability to unlock your phone by it recognizing your face, integrated screen capture (yes, that hasn’t been a default feature for this long), a NFC sharing app called Android Beam and a better interface for seeing how much data you’re using that includes the ability to kill data hogging apps. Like the Galaxy Nexus itself Ice Cream Sandwich is more of an evolutionary step rather than being revolutionary but it looks like a worthy compliment to Google’s new flagship phone.

The Galaxy Nexus shows that Samsung is very capable of delivering impressive smart phones over and over again. The hardware, for the most part, is quite incredible bringing features to the table that haven’t yet been seen before. Ice Cream Sandwich looks to be a good upgrade to the Android operating system and coupled with the Galaxy Nexus the pair will make one very desirable smart phone. Will I be getting one of them? Probably not as my S2 is more than enough to last me until next year when I’ll be looking to upgrade again, but I can’t say I’m not tempted ;)

Kindle Fire Home Screen

Kindle Fire: Amazon’s Not Playing Apple’s Game.

Whilst Android has been making solid inroads to the tablet market, snapping up a respectable 26.8%, it’s still really Apple’s market with them holding a commanding lead that no one’s been able to come close to touching. It’s not for a lack of trying though with many big name companies attempting to break into the market only to pull out shortly afterwards, sometimes in blaze of fire sale glory. It doesn’t help matters much that every new tablet will be compared to the iPad thus ensuring every new tablet attempts to one up it in some way, usually keeping a price parity with the iPad but without the massive catalogue of apps that people have come to expect from Apple products. 

Apple’s got a great game going here. All of their iDevice range essentially made the market that they’re in, grabbing enough fans and early adopters to ensure their market dominance for years to come. Competitors then attempt to mimic Apple’s success by copying the essential ideas and then attempting to innovate, fighting an uphill battle. Whilst they might eventually lose ground to the massive onslaught of competitors (like they have to Android) they’ll still be one of the top individual companies, if they’re not number 1. It’s this kind of market leading that makes Apple products so desirable to John Q. Public and the reason why so many companies are failing to steal their market share away.

Rumours have been circulating for a while now over Amazon releasing a low cost tablet of some description and of course everyone was wondering whether it would shape up to be the next “iPad killer”. Today we saw the announcement of the Kindle Fire: a 7-inch multi-touch tablet that’s heavily integrated with Amazon’s services and comes at the low low price of only $199.

As a tablet it’s something of an outsider. Foregoing the traditional 9 to 10 inch screen size for a smaller 7 inch display. The processor in it isn’t anything fantastic, being just a step up from the one that powers the Nook Color, but history has shown it’s quite a capable system so the Kindle Fire shouldn’t be a slouch when it comes to performance. There’s also a distinct lack of cameras, 3G and Bluetooth connectivity meaning that the sole connection this tablet has to the outside world will be via your local wifi connection. It comes with an internal 8GB of storage that’s not upgradeable, favouring to store everything on the cloud and download it as required. You can see why this thing wouldn’t work with WhisperNet.

Also absent is any indication that the Kindle Fire is actually an Android device with the operating system being given a total overhaul. The Google App store has been outright replaced by Amazon’s Android app store and the familiar tile interface has been replaced by a custom UI designed by Amazon. All of Amazon services: music, books and movies to name a few, are heavily integrated with the device. Indeed they are so heavily integrated that the tablet also comes with a free month of Amazon Prime, Amazon’s premium service that offers unlimited free 2 day shipping plus access to their entire catalogue of media. At this point calling this thing a tablet seems like a misnomer, it’s much more of a media consumption device.

What’s really intriguing about the Kindle Fire though is the browser that Amazon has developed for it called Silk. Like Opera Mini and Skyfire before it Silk offloads some of the heavy lifting to external servers, namely Amazon’s massive AWS infrastructure. There’s some smarts in the delineation between what should be processed on device and what should be done on the servers so hopefully dynamic pages, which suffered heavily in this kind of configuration, will run a lot better under Silk. Overall it sounds like a massive step up for the usability of the browser on devices like these which is sure to be a great selling point for the Kindle Fire.

The more I read about the Kindle Fire the more I get the feeling that Amazon has seen the game that Apple has been playing and decided to not get caught up in it like their competitors have. Instead of competing directly with the iPad et. al. they’ve created a device that’s heavily integrated with their own services and have put themselves at arms length with Android. John Q. Public then won’t see the Kindle Fire as an Android Tablet nor an iPad competitor, more it’s a cheap media consumption device that’s capable at doing other tasks from a large and reputable company. The price alone is enough to draw people in and whilst the margins on the device are probably razor thin they’ll more than likely make it up in media sales for the device. All those together make the Kindle Fire a force to be reckoned with, but I don’t think current tablet manufacturers have much to worry about.

The Kindle Fire, much like the iPad before it, carves out its own little niche that’s so far be unsuccessfully filled. It’s not a feature laden object of every geek’s affection, more it’s a tablet designed for the masses with a price that competitors will find hard to beat. The deep integration with Amazon’s services will be the feature that ensures the Kindle Fire’s success as that’s what every other iPad competitor has lacked. However there’ll still be a market for the larger, more capable tablets as they’re more appropriate for people seeking a replacement for their laptop rather than a beefed up media player. I probably won’t be buying one for myself, but I could easily see my parents using one of these.

And I’m sure that’s what Amazon is banking on too.

Google+ API is Here, But is it Enough?

Google+ has only been around for a mere 2 months yet I already feel like writing about it is old hat. In the short time that the social networking service as been around its had a positive debut to the early adopter market, seen wild user growth and even had to tackle some hard issues like their user name policy and user engagement. I said very early on that Google had a major battle on their hands when they decided to launch another volley at an another silicone valley giant but early indicators were pointing towards them at least being a highly successful niche product at the very least, if for the only fact that they were simply “Facebook that wasn’t Facebook“.

One of the things that was always lacking from the service was an API that was on the same level as its competitors. Both Facebook and Twitter both have exceptional APIs that allow services to deeply integrate with them and, at least in the case of Twitter, are responsible in a large part for their success. Google was adamant that an API was on the way and just under a week ago they delivered on their promise, releasing an API for Google+:

Developers have been waiting since late June for Google to release their API to the public.  Well, today is that Day.  Just a few minute ago Chris Chabot, from Google+ Developer Relations, announced that the Google+ API is now available to the public. The potential for this is huge, and will likely set Google+ on a more direct path towards social networking greatness. We should see an explosion of new applications and websites emerge in the Google+ community as developers innovate, and make useful tools from the available API. The Google+ API at present provides read-only access to public data posted on Google+ and most of the Google+ API follows a RESTful API design, which means that you must use standard HTTP techniques to get and manipulate resources.

Like all their APIs the Google+ one is very well documented and even the majority of their client libraries have been updated to include the new API. Looking over the documentation it appears that there’s really only 2 bits of information available to developers at this point in time, those being public Profiles (People)  and activities that are public. Supporting these APIs is the OAuth framework so that users can authorize external applications so that they can access their data on Google+. In essence this is a read only API for things that were already publicly accessible which really only serves to eliminate the need to screen scrape the same data.

I’ll be honest, I’m disappointed in this API. Whilst there are some useful things you can do with this data (like syndicating Google+ posts to other services and reader clients) the things that I believe Google+ would be great at doing aren’t possible until applications can be given write access to my stream. Now this might just be my particular use case since I usually use Twitter for my brief broadcasts (which is auto-syndicated to Facebook) and this blog for longer prose (which is auto shared to Twitter) so my preferred method of integration would be to have Twitter post stuff to my Google+ feed. Because as it is right now my Google+ account is a ghost town compared to my other social networks simply because of the lack of automated syndication.

Of course I understand that this isn’t the final API, but even as a first attempt it feels a little weak.

Whilst I won’t go as far as to say that Google+ is dying there is data to suggest that the early adopter buzz is starting to wind down. Anecdotally my feed seems to mirror this trend with average time between posts on there being days rather than minutes it is on my other social networks. The API would be the catalyst required to bring that activity back up to those initial levels but I don’t think it’s capable of doing so in its current form. I’m sure that Google won’t be a slouch when it comes to releasing new APIs but they’re going to have to be quick about it if they want to stem the flood of inactivity.

I really want to use Google+, I really do it’s just that the lack of interoperability that keeps all my data out of it. I’m sure in the next couple months we’ll see the release of a more complete API that will enable me to use the service as I, and many others I feel, use our other social networking services.