The old saying goes that when you have a hammer all your problems look like nails. I first heard this saying quite late in my life, during a university lecture with one of my more inspired professors. He used it after describing one of his former classes who, enamoured with the latest and greatest chip from Motorola, sought to use it to solve every assignment they were given no matter how much shoehorning it took. The example is counter to all the proper engineering principles you should be taught in university as you should first gather requirements to solve your problem and then find a solution, never the other way around. This also implies a level of critical thinking when tackling any problem rather than rushing in head first in an attempt to solve the problem.
In my career however the opposite has proven to be true more often than it should be. Working on the supply side of the equation whenever a customer came to me with a problem I could do nothing but suggest our product as a solution, lest I gain the ire of my supervisors. Jumping the fence to the other side (where I’ve spent the vast majority of my career) many “skilled” system administrators have one technology they know well and will never stray from that path. Depending on how much sway they have with the decision makers you can end up in quite the mess when all your problems are only half solved by an inappropriate product. Just ask anyone who’s tried to implement SAP or maintain Lotus Notes.
The same can be said for social networking tools. The serivce of choice today is Facebook whether you like it or not as they have the most users and therefore has the highest potential usefulness out of any the applications out there. For many people then Facebook is the medium with with they will communicate with the outside world and those be damned who don’t check their feed regularly to keep up to date with them. In essence Facebook has become their hammer to all their online problems and whilst it does a good job at solving quite a few problems it’s not the be all and end all of social based tools.
As of right now I’d consider myself an active user of at least 4 (well 5 if you include this blog) different social tools that all serve very different purposes. The first is of course Facebook which I use primarily for things that concern my direct social circle. Sharing pictures, video and anything else with friends and family is so much easier when I can just tell them to look at my wall rather than trying to explain how to view them elsewhere (even the gallery on this blog was far too confusing for many of my family). The second is Twitter which I find perfect for putting out those short updates that used to constitute my Facebook status updates. The difference is that anything I put on Twitter I want to be public whereas Facebook status updates aren’t usuallyfor general viewing. Of course I have the two interlinked but that’s purely for convenience sake, since not all of my friends have a Twitter account, nor do the majority that do actually use it.
The last two are Foursquare and YouTube. Now neither of these tools have a good chunk of my social circle in them but they both still solve a particular problem, even if it isn’t that big of a deal. Foursquare was (and still is really) a curiosity, something I got into after hearing gobs about about it and wondering what the hell all the fuss is about. Realistically all I was doing with it was appeasing my inner hipster that craves to be in on something before it gets cool and my use of Foursquare reflects that. YouTube on the other hand is something that I’ve come to appreciate after diving into the community a little more and getting a feel for the whole thing operates. In the future I’ll be using it to chronicle my various adventures overseas and product demos for my up and coming products, something it appears to be aptly suited for.
Every one of these tools I’ve described has some overlap with each other but for the most part none of the overlap is their core focus. Facebook could quite easily replace YouTube as a platform for disseminating videos amongst the wider public but it just not as good as YouTube. I could use Twitter to distribute pictures to my friends (and I do from time to time) but without Facebook integration most of them would go completely unnoticed. Each of these tools has a very specific purpose in mind and that’s why I’ll continue to use most of them.
This idea that a specific tool designed to solve a certain problem is what drove me to create Geon in the first place. Being able to go to a location and find out what’s going on there whether by viewing the information available or asking someone in the area isn’t solved by any of the currently available tools. Sure there are similar products (and one that if you didn’t know any better would swear was in fact Geon built by someone else) but they all go about it in a way that I don’t believe actually addresses the issue. Thus I have resigned myself to build the hammer to hit this particular nail, and in that hopefully build something of worth for everyone else.
Does this mean I think everyone should be using a raft of different services to do everything? Hell no. For the most part tools that accomplish several things work quite well for those who don’t have the time nor want to use other more appropriate for the task at hand. Thankfully this usually means that they just use Facebook which has done a good job of levelling out the learning curve on new features. Still for those of us who have specific use cases in mind there are tools available that will accomplish our goals much more efficiently, rather than bashing our heads against our platform of choice to get it to work the way we want it.