The lukewarm reception that Windows 8 and 8.1 received meant that many customers held steadfast to their Windows 7 installations. Whilst it wasn’t a Vista level catastrophe it was still enough to cement the idea that every other version of Windows was worth skipping. At the same time however it also set the stage for making Windows 7 the new XP, opening up the potential for history to repeat itself many years down the line. This is something that Microsoft is keen to avoid, aggressively pursuing users and corporations alike to upgrade to Windows 10. That strategy appears to be working and Microsoft seems confident enough in the numbers to finally cut the cord with Windows 7, stopping sales of the operating system from October next year.
It might sound like a minor point, indeed you haven’t been able to buy most retail versions of Windows 7 for about a year now, however it’s telling about how confident Microsoft is feeling about Windows 10. The decision to cut all versions but Windows 7 Pro from OEM offerings was due to the poor sales of 8/8.1, something which likely wouldn’t be improved with Windows 10 so close to release. The stellar reception that Windows 10 received, passing both of its beleaguered predecessors in under a month, gave Microsoft the confidence it needed put an end date to Windows 7 sales once and for all.
Of course this doesn’t mean that the current Windows 7 install base is going anywhere, it still has extended support until 2020. This is a little shorter than XP’s lifecycle was, 11 years vs 13 years, and subsequently Windows 10’s (in its current incanation) current lifespan is set to be shorter again at 10 years. Thankfully this will present fewer challenges to both consumers and enterprises alike, given that they share much of the same codebase under the hood. Still the majority of the growth in the Windows 10 marketshare has likely come from the consumer space rather than the enterprise.
This is most certainly the case among gamers with Windows 10 now representing a massive 27.64% of users on the Steam platform. Whilst that might sound unsurprising, PC gamers are the most likely to be on the latest technology, Windows 7 was widely regarded as being one of the best platforms for gaming. Windows 8 (and by extension Windows 10 since most of the criticisms apply to both versions) on the other hand was met with some rather harsh criticism about what it could mean for PC gaming. Of course here we are several years later PC gaming is stronger than ever and gamers are adopting the newer platform in droves.
For Microsoft, who’ve gone on record saying that Windows 10 is slated to be the last version of Windows ever, cutting off the flow of previous versions of Windows is critical to ensuring that their current flagship OS reaches critical mass quickly. The early success they’ve seen has given them some momentum however they’ll need an aggressive push over the holiday season in order to overcome the current slump they’re finding themselves in. It’s proven to be popular among early adopters however now comes the hard task of convincing everyone else that it’s worth the trouble of upgrading. The next couple quarters will be telling in that regard and will be key to ensuring Windows 10’s position as the defacto OS for a long time to come.
For some games mods are the lifeblood that keep them going for many years after their initial release. These mods add in things that the developers either didn’t think to create or simply wouldn’t, elevating the game well past its intended station. Some of these mods even take on a life all of their own with many of the most successful titles of all time being born out of mods, some of them even creating entire new genres as they rose to stardom. These mods were often born out of the free time and relentless dedication of their creators and provided free to gamers worldwide. Last week Valve announced a paid mod program for Skyrim, a natural extension of their other paid content programs, which has not been well received and, honestly, I think the community needs to stop drinking the haterade.
The system is pretty simple: mods that are on the Steam Workshop can now set a price for their mods which users can pay for if they’re so inclined. It’s not a mandatory system, Steam still supports modders who want to peddle their wares through the system for free, however if you want to you can set a price you can. Looking over the mods that have decided to do that most of the prices are what you’d expect to be typical prices for apps or cosmetics in other games (and indeed the most popular items are cosmetics) with a few content mods here or there. Of course this may be due to the program still being early days and the backlash that’s resulted from the announcement but it’s largely inline with what I expected a program like this to generate.
Generally I think this program is a great idea as it gives modders an easy way to monetize their content without resorting to begging for donations or trying to do something inane like streaming them creating mods over Twitch. Indeed it works much the same way as the app ecosystem does on mobile platforms today, with people who want to release a labor of love to the wild world for free doing so using the platform. On the flip side there are those who’d really like to put in a lot of effort but couldn’t justify doing so without some kind of compensation and it’s these people that I think this system was designed to attract. Sure you’ll get the scammers, plagiarizers and other unwanted people attempting to game the system but you get that with anything that relies predominantly on user submitted content so I don’t think that’s an issue worth discussing.
One thing I do disagree with is the rather unfair revenue distribution that the system current has with a whopping 75% of the total revenue going to Valve (30%) and Bethesda (45%). This means that for every dollar that the mod makes the vast majority of that doesn’t end up in the hands of the developer with them taking home a measly 25 cents. I think much of the criticism of this system would be much less severe if the revenue that the creators received was much higher, say in the 70% region that’s typical of most app store purchases, although I’m unsure as to whether Valve and Bethesda would be keen to take such a hit. Realistically for both of them it’s free money (well, for Bethesda anyway, Valve has to provide the infrastructure) so the hit they take would be small compared the goodwill they could win from the community.
The problem I see with most of the outrage is that it assumes that a system like this will inevitably lead to a split among the mod community, one of haves and have nots which is contrary to the ethos that the modding community holds. Sure, it may attract some unscrupulous individuals, but by and large modders are aware of the communities that they’ve helped develop and the last thing they’d want to do is alienate those who’ve made them so popular. Indeed if they did then free alternatives are far more likely to rise out of their ashes, providing the same service that those mods once did without the paywall. On the flip side if a mod is really worth it then I’m sure the community would be more than happy to support a modder in the quest to deliver something of value to the community, rather than them giving up all semblance of decency and going for a cash grab.
Suffice to say I think the program is a good idea from Valve, it just needs a little more tweaking to make it more fair to the modders and more palatable for the community. I know calling for rationality on the Internet is likely to be met with a blazing wall of silence but paid mods aren’t the devils that many would make them out to be and, if they are, then people will simply not pay for them. Those kinds of modders will quickly realise that this is a community that’s not ripe for exploitation and those who’ve served that community for years, for free in most cases, will continue to reap the benefits of the relationships they’ve created. To think that the opportunity to make money on a platform would somehow ruin that relationship is honestly hurtful to those who’ve put their hearts and souls into these mods and the community should be their advocates rather than their critics.
I’m a big lover of Steam. Whilst it had a rather rocky start, something that was exacerbated by the fact that I was still on dial up, since then the platform has managed to make me part with many of my dollars and I have done so gladly. Sure part of this is due to me moving up in the world, no longer being a poor uni student whose only indulgence was his World of Warcraft subscription, however Steam providing titles at a very reasonable price has also led me to spend more than I would have otherwise. So when rumours start to spread that Steam might be bringing things like music, TV shows and movies to the platform you can imagine the excitement I have at that prospect.
There’s been talk of Steam expanding beyond it’s current games and software market for some time now, ever since Valve announced the Steam Music overlay at the beginning of this year. There’s also already a few movies on the platform, like Free to Play and Indie Game: The Movie, and whilst they’re specifically about games it’s not much of a stretch to think that they’d extend the platform further. The only precedent not set so far is for TV shows however it’s not much of a stretch to see the same system working for that kind of content. There’s still a few questions to be answered about the service (When will it debut? How will its costs compare to other services? ) however if Steam can do for what it did for games for movies, TV and music you can bet your bottom dollar that it will be an incredibly positive thing for consumers.
The reason, for me as an Australia at least, is that there’s really no other alternative available to us. I was excited when Dendy Direct was announced, mostly because I’m a fan of their cinemas, however their pricing is nothing short of insane with a single season of a show costing anywhere from $20 to $40. Other services available here are either similarly priced or simply don’t have the catalogue of shows that many of us want to watch. Even if the services available here do have the shows they’re either significantly delayed or released in such a way that’s incongruent to the way they were released overseas, like Netflix original series being released weekly instead of all in one hit.
There’s always the geo-unblocking tools to get us Netflix of course but that’s really only a stopgap to a better solution.
We’re getting closer to a proper solution though as there’s been at least one notable entrant into this field that’s not completely bullshit. AnimeLab, run by Madman (the Australian anime distributor), offers up complete anime series for any and all to watch for free, including ones that are only just being released in Japan. Whilst I’m sure the free ride won’t last forever it does show that there’s demand for such a service in Australia, even within the niche interest area that is anime. I’m hopeful that this will encourage other services to start considering branching out into Australia sooner rather than later as it honestly can’t come fast enough.