My very first ever job was working for the Australian electronics chain called Dick Smith Electronics which I started at the tender age of 14. I got the job in a very serendipitous encounter as after being told that I was no longer allowed to spend my parent’s money (blowing a good $600 on a new computer) we had spent a day driving around to all the various first job places and handing in applications. For one reason or another I wanted to head over to DSE to look or buy something and the sign out the front said they were taking applications. My mother, managing to bypass the incredible amount of teenage angst and my then self defeatist attitude, encouraged me to apply. A couple months later saw me starting my first day of a job that would last 6 years making me the longest serving member at my shop, outliving 5 bosses and countless workmates.
In my time there I had my share of great and not-so-great encounters with various customers. After the first year or so of being a under-confident teenager working in a grown up world I started to come into my own as a technology obsessed geek who knew far too much about all the products in his store. It worked well for the store I was in as we would of attract those people looking for the forms of esoterica that we sold, mostly electronic components. I did my best to learn enough to get by when people asked for certain components and eventually became quite knowledgeable thanks to learning by immersion. That still didn’t stop some people for getting frustrated at me for not knowing something and this is where I started to take offense.
I thought I was pretty damn good at my job, especially after being there for 3 years. Customer complaints about my service were few and far between with only a single formal complaint ever being lodged. I also developed a reputation for being “that electronics guy at the Fyshwick store” who other stores would send problem customers to in order to get their problems solved. Sure there were times when I didn’t know something but realistically I was a teenager working in an electronics chain and I could hardly be expected to be an electronics engineer ready to solve every problem. That didn’t stop some customers from blowing their tops at me for not knowing a certain specification or refusing to design a circuit for them and that led me to develop a simple rule that I’ve applied in every shopping expedition I’ve been on.
It’s simply “be good to your salesperson”.
Working in retail is a pretty laborious job. You’re standing for a good portion of the day, have to deal with all sorts of people with varying levels of understanding of what they want and are expected to be an expert on everything in the store. Sure it’s by no means hard especially if you’ve got a modicum of interesting in the things you’re selling but as with any public facing position it seems like there’s a subset of society that’s out to make your life a living hell. Especially when you try to enforce a company policy that doesn’t seem all that fair but our hands are tied. We’re there to provide a service to you and most of us are good people trying to do a job. You don’t make that any easier if you come in with an attitude.
So whenever I’m out to buy something I’m usually pretty nice to the people serving me. You’d be surprised how far a little kindness can go with these people, especially if you’re coming in at a busy time of the year. The more the salesperson likes you the more likely you are to get a good deal too, as we don’t feel as bad giving discounts to genuinely nice people. Of course I also have a pretty strict rule of if they’re an ass to me I immediately walk away from the store as there’s no point favouring those who won’t return a little common courtesy.
If you’re involved in any form of sales, whether on the selling or receiving end, it pays to be an honest and genuine person with those on the other side of the fence. If you don’t think the retail stores don’t know enough to help you out then stick to online stores since you’ll get a better price, won’t have to deal with other people and won’t bother those poor staff who don’t know as much as you. However if you’re looking for a little bit of product knowledge and maybe want to have a play with a product before buying it remember, be good to those serving you and I’m sure they’ll respond in kind.