Nokia and Windows Phone 7: A Force to be Reckoned With.

I’ve had quite a few phones in my time but only 2 of them have ever been Nokias. The first was the tiny 8210 I bought purely because everyone else was getting a phone so of course I needed one as well. The second was an ill-fated N95 which, despite being an absolutely gorgeous media phone, failed to work on my network of choice thanks to it being a regional model that the seller neglected to inform me about. Still I always had a bit of a soft spot for Nokia devices because they got the job done and they were familiar to anyone who had used them before, saving many phone calls when my parents upgraded their handsets. I’ve even wondered loudly why developers ignore Nokia’s flagship mobile platform despite it’s absolutely ridiculous install base that dwarfs all of its competitors, acknowledging that it’s mostly due to their lack of innovation on the platform.

Then on the weekend a good friend of mine tells me that Nokia had teamed up with Microsoft to replace Symbian with Windows Phone 7. I had heard about Nokia’s CEO releasing a memo signalling drastic changes ahead for the company but I really didn’t expect that to result in something this drastic:

Nokia CEO Stephen Elop announced a long-rumored partnership with Microsoft this morning that would make Windows Phone 7 Nokia’s primary mobile platform.

The announcement means the end is near for Nokia’s aging Symbian platform, which many (myself included) have criticized as being too archaic to compete with modern platforms like the iPhone OS or Android. And Nokia’s homegrown next-generation OS, MeeGo, will no longer be the mythical savior for the Finnish company, as it’s now being positioned more as an experiment.

We’ve argued for some time that a move to Windows Phone 7 would make the most sense for Nokia, and after Elop’s dramatic “burning platform” memo last weekend, it was all but certain that the company would link up with Microsoft.

It’s a bold move for both Nokia and Microsoft as separated they’re not much of a threat to the two other giants in the mobile industry. However upon combining Nokia is ensuring that Windows Phone 7 reaches many more people than it can currently, delivering handsets at price ranges that other manufacturers just won’t touch. This will have a positive feedback effect of making the platform more attractive to developers which in turn drives more users to come to the platform when their applications of choice are ported or emulated. Even their concept phones are looking pretty schmick:

The partnership runs much deeper than just another vendor hopping onto the WP7 bandwagon however. Nokia has had a lot more experience than Microsoft in the mobile space and going by what is said in an open letter that the CEOs of both companies wrote together it looks like Microsoft is hoping to use that experience to further refine the WP7 line. There’s also a deep integration in terms of Microsoft services (Bing for search and adCenter for ads) and interestingly enough Bing Maps won’t be powering Nokia’s WP7 devices, it will still be OVI Maps. I’m interested to see where this integration heads because Bing Maps is actually a pretty good product and I was never a fan of the maps on Nokia devices (mostly because of the subscription fee required). They’ll also be porting all their content streams and application store across to the Microsoft Marketplace which is expected considering the level of integration they’re going for.

Of course the question has been raised as to why they didn’t go for one of the alternatives, namely their MeeGo platform or Google Android. MeeGo, for all its open source goodness, hasn’t really experienced the same amount of traction that Android has and has firmly been in the realms of “curious experiment” for the past year, even if Nokia is only admitting to it today. Android on the other hand would’ve made a lot of sense, however it appears that Nokia wanted to be an influencer of their new platform of choice rather than just another manufacturer. They’d never get this level of integration from Google unless they put in all the work and then realistically that does nothing to help the Nokia brand, it would all be for Google. Thus WP7 is really the only choice with these considerations in mind and I’m sure Microsoft was more than happy to welcome Nokia into the fray.

For a developer like me this just adds fuel to the WP7 fire that’s been burning in my head for the past couple months. Although it didn’t take me long to become semi-competent with iPhone SDK the lure of easy WP7 development has been pretty hard to ignore over the past couple months, especially when I have to dive back into Visual Studio to make API changes. Nokia’s partnership with Microsoft means that there’s all the more chance that WP7 will be a viable platform for the long term and as such any time spent developing on it is time well spent. Still if I was being truly honest with myself I’d just suck it up and do Android anyway but after wrangling with Objective-C for so long I feel like I deserve a little foray back into the world of C# and Visual Studio goodness and this announcement justifies that even more.

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