Focused Simplicity.

It’s really easy to fall into the trap of trying to build something you think is simple that ends up being a complicated mess. Us engineers are amongst the most common offenders in this regard, often taking a simple idea and letting the feature creep run out of hand until the original idea is coated in 10 layers of additional functionality. I’d say that this is partly due to our training as modular design and implementation was one of the core engineering principles that was drill into me from day 1 although to be fair they also taught us how quickly the modular idea fell apart if you took it too far. There’s also the innate desire to cram as much functionality as you can into your product or service as that would make it appear more appealing to the end user, however that’s not always the case.

When Geon was starting out I had a rough idea of what I wanted to do: see what was going on in a certain location. That in itself is a pretty simple idea and the first revisions reflected that, although that was probably due to my lack of coding experience more than anything else. As time went on I got distracted by other things that forced me away from my pet project and upon return I had one of those brainwaves for improving Geon in ways I had not yet considered. This lead to the first version that actually had a login and a whole host of other features, something I was quite proud of. However it lacked focus, was confusing to use and ultimately whilst it satisfied some of the core vision it wasn’t anything more than a few RSS feeds tied together in a silverlight front end with a badly coded login and messaging framework hidden under the deluge of other features.

Something needed to change and thus Lobaco was born.

Increasingly I’m seeing that simplicity is the key to creating an application that users will want to use. On a recent trip to Adelaide my group of friends decided to use Beluga to co-ordinate various aspects of the trip. Beluga really only does one thing, group messaging, but it does it so well and in such a simple way that we constantly found ourselves coming back to it. Sure many of the functions are already covered off by say SMS or an online forum but having a consistent view for all group members that just plain worked made organizing our band of bros that much easier. It’s this kind of simplicity that keeps me coming back to Instagr.am as well, even though there’s similar levels of functionality included in the Twitter client (apart from the filters).

Keeping an idea simple all sounds like it would be easy enough but the fact that so many fail to do so show how hard it is to refine a project down to its fundamental base in order to develop a minimum viable product. Indeed this is why I find time away from developing my projects to be nearly as valuable as the time I spend with them as often it will get me out of the problem space I’ve been operating in and allow me to refine the core idea. I’ve also found myself wanting simple products in lieu of those that do much more just because the simple ones tend to do it better. This has started to lead me down the interesting path of finding things I think I can do better by removing the cruft from a competing product and I have one to test out once I get the first iteration of the Lobaco client out of the way.

I guess that will be the true test to see if simplicity and focus are things customers desire, and not just geeks like me.

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