If there’s one thing that the search giant Google doesn’t seem to be able to get right it’s social networking. This isn’t for lack of trying however, in Google Latitude is one of the most popular location based social networking applications out there and Orkut, their first social network, is still going strong with over 100 million users. However Orkut is still a far cry from what Facebook has become and Buzz has come no where near touching Twitter as a platform, even with the advantage of being right up in every Gmail user’s face. Google isn’t one to take things like this lightly and rumors have been swirling around for a long time that they were prepping to launch a new product that would be a direct competitor for the social networking starlets.
Today they announced Google+.
In essence it’s yet another social network, but it seems to combine aspects from all the hot start up ideas of the past couple years (group messaging, video chat, social recommendations, filtered photos) with a UX experience that feels distinctly non-googlesque. Whilst the product isn’t available for people to use right now you can put your name and email address in here to get added into the product sometime in the future. The screenshots I’ve been able to get my hands on have definitely piqued my interest in the product, not least of which is because of some of the features.
The first concept that I like, and one that had been talked about extensively prior to the announcement, was the Circles feature. Basically it lets you create groups of people out of your greater social network for sharing things like pictures and status updates. It’s a different paradigm to that of groups within Facebook since they’re only visible to you. It’s a great way of getting around that whole limited profile thing you have to laboriously set up within Facebook to make sure that you don’t inadvertently share something to people you didn’t want to. Grouping people up by interests is great too since I’m sure that not everyone is interested in the same things that I am.
The media sharing aspect sounds interesting too with Google saying it will be heavily integrated with mobile. In essence every picture or movie you take can be automatically uploaded to Google+, although it remains hidden until you choose to share it. Their image editor apparently integrates Instagram like photo filters for those of us who think that makes them some kind of artist, which is great but I feel is only there because that whole filtered photo thing is so hot right now. Google+ also has what they call Hangouts, basically video chat rooms that up to 10 friends can join. Hopefully that product doesn’t necessarily require video to work as it would be great to get an upgrade to Google Talk.
However after looking at what Google+ has to offer I started thinking about what I’d be using it for. I’d love to start using it in place of Facebook but unfortunately my entire social network is already on there and apart from the technically curious among them I can’t see any of them bothering to make the transition across to Google+. This means for Google+ to be any use to me it will need to have some pretty heavy duty integration with Facebook (and probably Twitter) in order for me to use it for any length of time. Google has been mum on the details of how deep the integration with existing social networks will go so we’ll just have to wait and see how they tackle this issue.
Like any new Google product it’s always interesting to see what kinds of innovations they bring to the table. Whilst nothing revolutionary in itself Google+ does show that Google is taking the whole social idea very seriously now and is looking to capitalize on many current trends in order to draw people to its platform. Whether or not this will lead to Google+ becoming a successful social network to rival that of Facebook and Twitter remains to be seen but I’ve already put my hand up to be one of the first to try out their latest offering, and I know I’m not alone in that regard (since the page refused to load twice when I tried to sign up).