PC Gaming: Retaking The Crown?

Make no mistake, in the world of gaming PCs are far from being the top platform. The reasoning behind this is simple, consoles are simply easier and have a much longer life than your traditional PC making them a far more attractive platform for both gamers and developers a like. This has lead to the consolization of the PC games market ensuring that many games are developed primarily for the console first and the PC becomes something of a second class citizen, which did have some benefits (however limited they might be). The platform is long from forgotten however with it still managing to capture a very respectable share of the games market and still remaining the platform of choice for many eSports titles.

The PC games market has been no slouch though with digital sales powering the market to all time highs. Despite that though the PC still remains a relative niche compared to other platforms, routinely seeing market share in the single digit percentages. There were signs that it was growing but it still seemed like the PC was to be forever relegated to the back seat. There’s speculation however that the PC is looking to make a comeback and could possibly even dominate consoles by 2014:

As of 2008, boxed copies of games had paltry sales compared to digital sales, and nothing at all looks to change. During 2011, nearly $15 billion is going to be attributed to digital sales while $2.5 billion belong to boxed copies. This is a trend I have to admit I am not surprised by. I’ll never purchase another boxed copy if I can help it.

The death of PC gaming has long been a mocking-point of console gamers, but recent trends show that the PC has nothing to stress over. One such trend is free-to-play, where games are inherently free, but support paid-services such as purchasing in-game items. This has proven wildly successful, and has even caused the odd MMORPG to get rid of it subscription fee. It’s also caused a lot of games to be developed with the F2P mechanic decided from the get-go.

The research comes out of DFC Intelligence and NVIDIA was the one who’s been spruiking it as the renaissance of PC gaming. The past couple years do show a trend for PC games sales to continue growing despite console dominance but the prediction starts to get a little hairy when it starts to predict the decline of console sales next year when there doesn’t seem to be any evidence of it. The growth in the PC sales is also strikingly linear leading me to believe that it’s heavily speculation based. Still it’s an interesting notion to toy with, so let’s have a look at what could (and could not) be driving these predictions.

For starters the data does not include mobile platforms like smart phones and tablets which for the sake of comparison is good as they’re not really on the same level as consoles or PCs. Sure they’ve also seen explosive growth in the past couple years but it’s still a nascent platform for gaming and drawing conclusions based on the small amounts of data available would give you wildly different results based purely on your interpretation.

A big driver behind these numbers would be the surge in the number of free to play, micro-transaction based games that have been entering the market. Players of these types of games will usually spend over and above the usual amount they would on a similar game that had a one off cost. As time goes on there will be more of these kinds of titles that appeal to a wider gamer audience thereby increasing the revenue of PC games considerably. Long time gamers like me might not like having to fork out for parts of the game but you’d be hard pressed to argue that it isn’t a successful business model.

Another factor could be that the current console generation is getting somewhat long in the tooth. The Xbox360 and PlayStation 3 were both launched some 5 to 6 years ago and whilst the hardware has performed admirably in the past the disparity between what PCs and consoles are capable of is hard to ignore. With neither Microsoft nor Sony mentioning any details on their upcoming successors to the current generation (nor if they’re actually working on them) this could see some gamers abandon their consoles for the more capable PC platforms. Considering even your run of the mill PC is now capable of playing games beyond the console level it wouldn’t be surprising to see gamers make the change.

What sales figures don’t tell us however is what the platform of choice will be for developers to release on. Whilst the PC industry as a whole might be more profitable than consoles that doesn’t necessarily mean it will be more profitable for everyone. Indeed titles like Call of Duty and Battlefield have found their homes firmly on the console market with PCs being the niche. The opposite is true for many of the online free to play games that have yet to make a successful transition onto the console platform. It’s quite possible that these sales figures will just mean an increase in a particular section of the PC market while the rest remain the same.

Honestly though I don’t think it really matters either way as game developers have now shown that it’s entirely possible to have a multi-platform release that doesn’t make any compromises. Consolization then will just be a blip in the long history of gaming, a relic of the past that we won’t see repeated again. The dominant platform of the day will come and go as it has done so throughout the history of gaming but what really matters is the experience which each of them can provide. As its looking right now all of them are equally capable when placed in the hands of good developers and whilst these sales projections predict the return of the PC as the king platform in the end it’ll be nothing more than bragging rights for us long time gamers.

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