I’m always surprised at how many people I know use Dropbox. It’s not just because I have a lot of tech minded friends either, no a whole bunch of regular people I know use it for backup and to share large files that would be cumbersome otherwise. I personally use it (well used to) to back up my phone’s apps and configuration using Titanium Backup Pro. I don’t have as much use for it now since the integrated sync options from Google do 90% of the work without me having to think about it. Still every so often I’ll find myself needing use of some accessible-from-anywhere type storage and I’ll always come back to Dropbox.
That might all be about to change, however.
Rumors have been circulating for eons that Google would eventually launch some kind of cloud storage service, going head to head with industry heavyweight Dropbox. In fact I can remember hearing rumors about it not too long after they released Gmail all those years ago after someone figured out how to create a bastardized version of it using said service. After all that time it appears that Google is finally about to pull the trigger on providing such a service, giving all new comers to the service 5GB worth of free cloud storage with the option to purchase more should you need it. It seems even the app has made its way into some of the more enthusiastic tech writer’s hands, taking the GDrive right out of the rumor mill.
Anyone who knows something about Dropbox’s story you’ll probably find this announcement both awesome and completely hilarious. Drew Houston, the man behind Dropbox, said when applying to startup incubator YCombinator that it was a very real possibility that Google would announce GDrive early on in his product’s life and that would basically mean the end of it. However for the past 4 years as Dropbox has gained significant market share and momentum Google has been very mum on the subject, not leaking any details of whether or not they’d pursue the idea. Now Google is launching into a market that has extremely heavy competition as Dropbox isn’t the only cloud storage provider out there.
For what its worth I really think that Google has launched 4 years too late here. Back when Dropbox was just taking off Google had a real chance to either launching a competing product and grabbing the market early or simply attempting to buy out Dropbox and re-branding it as their own service. Rumor has it that Apple tried to do just that some time last year but Dropbox turned down the offer and its very possible that Google attempted the same thing only to get the same response. This could be why we’re now seeing a GDrive product finally coming to fruition as they’ve been left with no choice but to compete with Dropbox on their home turf.
So does this mean that the GDrive is a fool’s gambit? Not entirely as whilst Dropbox is the market leader in this space there’s something to be said for Google services. It’s quite possible that GDrive will now become heavily integrated with all of Google’s other products and that’s where they’ll be able to garner a large user base from. If their current Android integration is anything to go by adding in a cloud storage platform that’s natively integrated with the OS will provide some pretty spectacular benefits, much like the ones Microsoft is touting with Azure and Windows 8. Whether their service will be profitable is something we’ll just have to wait to see, however.