Why The Planetary Annihilation Kickstarter Is Crushing It.

I have to admit that I was somewhat sour on the whole Kickstarter idea for quite a long time. Not that I thought it wasn’t viable or anything like that, there are many many projects to prove to the contrary, more that in the age of near instant gratification for nearly anything you can care to dream of the idea of shelling out cash long before a product would ever grace my presence made me…apprehensive. It was also partially due to the fact that I didn’t really need nor want most of the products I saw on Kickstarter, even if they were technically cool. However I’ve recently backed 2 projects that I really wanted to see succeed and both of them I backed at something of a premium level.

The first was the OUYA, the crazy Android games console that could shake up the console market in much the same way that the Nintendo Wii did. Of course it could also easily go the other way as whilst the Kickstarter numbers were impressive they only translate to some 60,000ish consoles which in comparison to any of the 3 current major players is really quite small with most of them selling that number every week for as long as they’re available. As long as the hardware gets delivered to me I will consider it successful as whilst its primary purpose might be gaming it will make a solid media extender for a long time to come thanks to its use of Android as a base operating system.

One that really caught my eye though was Planetary Annihilation. Now game Kickstarters are always fraught with danger as the majority of them will never make their funding goals however whilst Planetary Annihilation didn’t have an explosive day 1 like many high profile projects do it did have consistent funding growth over time. In fact it was only just last week that it reached its seemingly lofty funding goal of $900,000 but it’s steadily been growing ever since. It’s rather contrary to many of the other high profile Kickstarters I’ve seen over the past year or so with many reaching their funding goals early and then staying steady until a last feverish burst before the final deadline. Looking at the way they structured their rewards you can see why this is so.

Most Kickstarters start out with their initial goal and upon getting more funding than they expected will usually try to make an announcement of what they intend to do with the extra funds. Whilst its admirable that many do come up with good ideas it usually comes late in the piece so the stretch goals can’t be used as a carrot for those who were on the edge of funding them or not. Right from the beginning though the guys behind Planetary Annihilation made it clear that they had many additional stretch goals already planned out should they get the requisite funding and, just to make people want to fund them more, kept them secret until previous funding goals had been achieved.

Additionally they continue to add value to the more premium tiers to encourage people to up their pledge level. This means people coming back to check on how the Kickstarter is going will have that little extra incentive to jump up to the next tier and indeed the vast majority of their funding is coming from the $95 and above tiers showing just how effective this can be. Whilst the extra rewards didn’t really mean that much to me (I pledged $250 because I’m one of those crazy collector’s edition nuts) I was definitely happy to see I was getting even more for my money.

With just 11 days to go on this particular project it’ll be interesting to see how many more of the stretch goals the Planetary Annihilation guys can hit before they reach the end of the funding period. In the week since achieving their funding goal they’ve already added on another $200,000 so it’s quite possible that they could hit their next stretch goal without too much trouble. Whether this consistent funding flow builds to a mighty crescendo at the end thought will have to remain to be seen.

I’d definitely recommend backing them though, even if you only spend $20 to get the full game upon release. Some of the guys behind Planetary Annihilation are the same people responsible for Total Annihilation and the first Supreme Commander, two games which took the traditional RTS idea and took it to a truly epic level of scale. If anyone can pull this kind of game off these guys can and I really can’t wait to follow this game from the alpha stages right up to its final release.

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