Do you know anyone who actually uses a laptop on their lap? The name would imply that the intended use case for a laptop is for something that could ostensibly be used anywhere that you could find yourself a seat although the primary use for most laptops seems to be as a desktop replacement rather than a dedicated mobile computing experience. I know that was the case for me with many of the work issued laptops that I was given (they were primarily only used at work) and their form factors usually didn’t lend themselves to being used well as their namesake implies. After reviewing the ASUS Zenbook UX32V this week I remembered how similar my experiences sounded to those who’d bought a tablet and that got me wondering about the larger portable computing market.
You see whilst I was pretty sour on the tablet idea for a long time I have to admit there were situations where I’d find myself thinking that it’d be great to have one in order to do something. Granted these situations were pretty niche for me, usually when I was lounging in front of the TV and wanted to look something up (with my PC being not 3 meters from me) but never the less it kept me looking into them. Then after getting the Zenbook I found myself doing those exact, presumably tablet optimized tasks, on said device. It was a bit of a strange thing to happen to me as it’s not like I didn’t have a laptop lying around the house before but there was something about the form factor and extremely fast boot time of the Zenbook that transformed it from just being another laptop to a truly portable device I could use anywhere.
In fact thinking back I can remember many of my friends who purchased a MacBook Air said very similar things and their reaction to the iPad was one of questioning the value they’d get out of it. Taking this idea further it would seem that whilst there’s a case to be made for having a laptop and some kind of tablet around should you get the right kind of laptop, namely an ultrabook, you’ll end up usurping all the uses cases you’d have for a tablet. Granted there are still some situations where a tablet might be better (I can think of 1 and only 1 for myself, previewing photographs before I finish shooting) but for people like me it’s hard to warrant a purchase based around that. For many other people however, those who were craving a good portable computing experience, the tablet filled the niche long before the ultrabook ever had a chance to make its case.
Keen observers will note that whilst I might be making my argument around the ultrabook designation there was actually a market sector that was dedicated to the small, highly portable market long before the ultrabooks became viable: the netbooks. Indeed this is correct and whilst many will say that the iPad is what killed the netbook sector (I strongly disagree on that) it was fare more likely that after the initial hype cycle companies started focusing on higher margin products, like the ultrabooks, and thus the market shifted towards them. Indeed when the computing power in a tablet can match or exceed that of a netbook most people will probably go with the former, especially if the user experience is better.
My point among all this is that for me, and I believe many others, the use case for a tablet are more than aptly covered off by an ultrabook. Sure it’s hard to compare them as the form factors, operating systems and available applications are worlds apart from each other but I really have found myself wondering why I’d need a tablet now that I can use my Zenbook in practically every other situation. It could very well be that I’m too in love with physical keyboards and the possibility of playing my PC games anywhere to realise the extra value that I might derive from a tablet but apart from being a digital photograph portfolio I can’t see much use for one any more.