Steam’s Universe Expansion: An Attempt For The Gaming Crown.

Valve spent all last week teasing the greater Internet community about how the Steam Universe was going to be seeing some massive expansion in the coming year. The first announcement, SteamOS, set the tone for the rest that followed them even though many a Valve fanboy hoped that the last announcement would be Half Life 3 (although honestly they do that with any announcement from Valve). Whilst it’s been known that Valve wanted to make an attempt on the living room for some time now, as Big Picture mode demonstrated, these last 3 announcements form the basis of their first dedicated attempt to bring PC gaming into the world that consoles have dominated for decades.

And the crazy thing is it might just work.

Steam Universe Is ExpandingPCs were the dominant platform for quite a long time, indeed those of us who grew up with games during the 80s and 90s would have had it as their platform of choice. Many of us would have had consoles as well however but the best games that we played would always be found on a PC. Over time the convenience of consoles started to attract more and more people to gaming and this snowballed to the point where the vast majority of gamers now get their experiences through a console of some type. However to many of us there is still nothing better than a PC for gaming and with the time frames between console generations getting longer and longer the PC has seen something of a resurgence of late, especially with distribution platforms like Steam backing it.

However the primary interface for a PC, the mouse and keyboard, isn’t exactly conducive to the living room environment. Most of us PC gamers have been at a LAN where we were confined to a couch or attempting to play games on our big TVs just for the fun of it only to find that the experience is sub-par when using traditional PC input methods. However whilst you can get around this with a controller there are genres of games where a mouse and keyboard are required (any RTS and, personally FPS). The Steam Controller seems to be an attempt to bridge these two worlds together and I can see some situations where it would work however there are others where it will still struggle. I’ll reserve final judgement until I have one in my hands but suffice to say that I feel that RTS style (like DOTA2) games will struggle with it.

What I’m particularly interested to see is what kind of hardware Valve will make available as part of their Steam Machine platform. Traditionally PCs required fairly regular refreshes in order to play the latest games (I do mine every 3 years at the latest) although that has been stymied somewhat by the consolization of games. The specifications of their hardware will determine where the line is drawn between games that have a great experience and ones that don’t as whilst it’d be great to run Crysis 3 at 1080p @ 60fps the hardware required to do so would push the cost of a potential Steam Machine far beyond that of a traditional console. In short if Valve is trying to compete with consoles they’re going to have do it in the same price range and that will put an upper limit on its capabilities.

The sum total of all these different parts is a clear strategy from Valve to increase the PC platform’s market share and, consequently, grow Steam’s potential market. It’s a smart move as they’ve effectively dominated the PC as a platform and the next logical step is to grow it further. This can only be done through cannibalizing gamers from other platforms and the best way to do this is to bring Steam to them rather than try to convince them to switch to PCs. Whether that value proposition works for current console gamers is something I’m not completely sure of however if anyone can convince them to come across it’s Valve.

 

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