When Google+ was first announced I counted myself among its fans. Primarily this was due to the interface which, unlike every other social media platform at the time, was clean and there was the possibility I could integrate all my social media in the one spot. However as time went on it became apparent that this wasn’t happening any time soon and the dearth of people actively using it meant that it just fell by the wayside. As other products got rolled into it I wasn’t particularly fussed, I wasn’t a big user of most of them in the first place, however I was keenly aware of the consternation from the wider user base. It seems that Google might have caught onto this and is looking to wind down the Google+ service.
Back in April the head of Google+, Vic Gundotra, announced that he was leaving the company. Whilst Google maintained that this would not impact on their strategy many sources reported that Google was abandoning its much loathed approach of integrating Google+ into everything and that decrease in focus likely meant a decrease in resources. Considering that no one else can come up for a good reason why Gundotra, a 7 year veteran of Google, would leave the company it does seem highly plausible that something is happening to Google+ and it isn’t good for his future there. The question in my mind then is whether or not winding down the service will restore the some of the goodwill lost in Google’s aggressive integration spree.
Rumours have it that Google+ Photos will be the first service to be let free from the iron grip of its parent social network. Considering that the Photos section of Google+ started out as the web storage part of their Picasa product it makes sense that this would be the first service to be spun out. How it will compete with other, already established offerings though is somewhat up in the air although they do have the benefit of already being tightly integrated with the Android ecosystem. If they’re unwinding that application then it makes you wonder if they’ll continue that trend to other services, like YouTube.
For the uninitiated the integration of YouTube and Google+ was met with huge amounts of resistance with numerous large channels openly protesting it. Whilst some aspects of the integration have been relaxed (like allowing you to use a pseudonym that isn’t your real name) the vast majority of features that many YouTubers relied on are simply gone, replaced with seemingly inferior Google+ alternatives. If Google+ is walking off into the sunset then they’d do well to bring back the older interface although I’m sure the stalwart opponents won’t be thanking Google if they do.
Honestly whilst I liked Google+ originally, and even made efforts to actively use the platform, it simply hasn’t had the required amount of buy in to justify Google throwing all of its eggs into that basket. Whilst I like some of the integration between the various Google+ services I completely understand why others don’t, especially if you’re a content creator on one of their platforms. Winding down the service might see a few cheers here or there but honestly the damage was already done and it’s up to Google to figure out how to win the users back in a post Google+ world.