I’m a big lover of Steam. Whilst it had a rather rocky start, something that was exacerbated by the fact that I was still on dial up, since then the platform has managed to make me part with many of my dollars and I have done so gladly. Sure part of this is due to me moving up in the world, no longer being a poor uni student whose only indulgence was his World of Warcraft subscription, however Steam providing titles at a very reasonable price has also led me to spend more than I would have otherwise. So when rumours start to spread that Steam might be bringing things like music, TV shows and movies to the platform you can imagine the excitement I have at that prospect.
There’s been talk of Steam expanding beyond it’s current games and software market for some time now, ever since Valve announced the Steam Music overlay at the beginning of this year. There’s also already a few movies on the platform, like Free to Play and Indie Game: The Movie, and whilst they’re specifically about games it’s not much of a stretch to think that they’d extend the platform further. The only precedent not set so far is for TV shows however it’s not much of a stretch to see the same system working for that kind of content. There’s still a few questions to be answered about the service (When will it debut? How will its costs compare to other services? ) however if Steam can do for what it did for games for movies, TV and music you can bet your bottom dollar that it will be an incredibly positive thing for consumers.
The reason, for me as an Australia at least, is that there’s really no other alternative available to us. I was excited when Dendy Direct was announced, mostly because I’m a fan of their cinemas, however their pricing is nothing short of insane with a single season of a show costing anywhere from $20 to $40. Other services available here are either similarly priced or simply don’t have the catalogue of shows that many of us want to watch. Even if the services available here do have the shows they’re either significantly delayed or released in such a way that’s incongruent to the way they were released overseas, like Netflix original series being released weekly instead of all in one hit.
There’s always the geo-unblocking tools to get us Netflix of course but that’s really only a stopgap to a better solution.
We’re getting closer to a proper solution though as there’s been at least one notable entrant into this field that’s not completely bullshit. AnimeLab, run by Madman (the Australian anime distributor), offers up complete anime series for any and all to watch for free, including ones that are only just being released in Japan. Whilst I’m sure the free ride won’t last forever it does show that there’s demand for such a service in Australia, even within the niche interest area that is anime. I’m hopeful that this will encourage other services to start considering branching out into Australia sooner rather than later as it honestly can’t come fast enough.