Super Cereal.

Looking at the ingredients labels on food can be both an insightful and frightening affair. I’ve long been in a habit of doing it and I always find it fun to research some of the more esoteric ingredients, well that is right up until I find out where some of them come from. It’s the old adage of not finding out how the sausage is made, although in reality you should probably consider that with all things that you put in your body. Still when I watched the following video I was honestly surprised to see the outcome, as I didn’t think the effect of extracting iron from cereal would be so dramatic:

The first half of the video explores the idea that there’s elemental iron within cereal which can then be attracted by a magnet. Whilst this is true to some degree, the iron within the cereal will feel an attraction to a magnet, you can actually perform the exact same experiment with cereal that is bereft of any elemental iron content. This is because water is a diamagnetic material which is a fancy way of saying that in response to a magnetic field it will create its own inverse field in response. For the cereal and magnet experiment this means the water actually divots around the magnetic field which the piece of cereal then falls into. The iron in the cereal helps this process along of course, but it’s not the only force at play here.

However the extraction of the iron from the cereal was pretty astonishing, especially considering just how simple it was to do. Trying to extract other elements from the cereal would prove a much harder endeavour which is why I think an experiment like this is such a powerful visual aid. You’re literally seeing the iron being pulled from the food you eat which, in turn, makes you think about all the other things that are listed on the ingredients label. It might not be a particularly pretty picture that you end up with, but at least you’ll be far more aware.

I wish I knew about these kinds of science experiments when I was a kid!

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