Nokia was once the king of the phones that everyone wanted. For many it was because they made a solid handset that did what it needed to do: make calls and send text messages. Their demise came at their inability to adapt to the rapid pace of innovation that was spurred on by Apple and Google, their offerings in the smartphone space coming too late, their customers leaving for greener pastures. The result was that their handset manufacturing capability was offloaded to Microsoft but a small part of Nokia remained independent, one that held all the patents and their research and development arm. It seems that that part of Nokia is looking to take it in crazy new directions with their first product being the Ozo, a 360 degree virtual reality video camera.
Whilst Nokia isn’t flooding the newswaves with details just yet we do know that the Ozo is a small spherical device that incorporates 8 cameras and microphones that are able to capture video and sound from any angle. It’s most certainly not the first camera of its kind with numerous competitors already having products available in this space but it is most certainly one of the better looking offerings out there. As for how it’d fare against its competition that’s something we’ll have to wait to see as the first peek at the Ozo video is slated to come out just over a week from now.
At the same time Nokia has taken to the Tongal platform, a website that allows brands like Nokia to coax filmmakers into doing stuff for them, to garner proposals for videos that will demonstrate the “awesomeness” of the Ozo platform. To entice people to participate there’s a total of $42,000 and free Ozo cameras up for grabs for two lucky filmmakers, something which is sure to attract a few to the platform. Whether that’s enough to make them the platform of choice for VR filmmakers though is another question, one I’m not entirely sure that Nokia will like the answer to.
You see whilst VR video has taken off of late due to YouTube’s support of the technology it’s really just a curiosity at this point. The current technology strictly prohibits it from making its way into cinemas, due to the fact that you’d need to strap an Oculus Rift or equivalent to your head to experience it. Thus it’s currently limited in appeal to tech demos, 3D renderings and a smattering of indie things. Thus the market for such a device seems pretty small, especially when you consider there’s already a few players selling their products in this space. So whilst Nokia’s latest device may be a refreshing change for the once king of phones I’m not sure it’ll become much more than a hobby for the company.
Maybe that’s all Nokia is looking for here, throwing a wild idea out to the public to see what they’d make of it. Nokia wasn’t exactly known for its innovation once the smartphone revolution began but perhaps they’re looking to change that perception with the Ozo. I’m not entirely convinced it will work out for them, anyone can throw together a slick website with great press shots, but the reaction from the wider press seems to indicate that they’re excited about the potential this might bring.