The lukewarm reception that Windows 8 and 8.1 received meant that many customers held steadfast to their Windows 7 installations. Whilst it wasn’t a Vista level catastrophe it was still enough to cement the idea that every other version of Windows was worth skipping. At the same time however it also set the stage for making Windows 7 the new XP, opening up the potential for history to repeat itself many years down the line. This is something that Microsoft is keen to avoid, aggressively pursuing users and corporations alike to upgrade to Windows 10. That strategy appears to be working and Microsoft seems confident enough in the numbers to finally cut the cord with Windows 7, stopping sales of the operating system from October next year.
It might sound like a minor point, indeed you haven’t been able to buy most retail versions of Windows 7 for about a year now, however it’s telling about how confident Microsoft is feeling about Windows 10. The decision to cut all versions but Windows 7 Pro from OEM offerings was due to the poor sales of 8/8.1, something which likely wouldn’t be improved with Windows 10 so close to release. The stellar reception that Windows 10 received, passing both of its beleaguered predecessors in under a month, gave Microsoft the confidence it needed put an end date to Windows 7 sales once and for all.
Of course this doesn’t mean that the current Windows 7 install base is going anywhere, it still has extended support until 2020. This is a little shorter than XP’s lifecycle was, 11 years vs 13 years, and subsequently Windows 10’s (in its current incanation) current lifespan is set to be shorter again at 10 years. Thankfully this will present fewer challenges to both consumers and enterprises alike, given that they share much of the same codebase under the hood. Still the majority of the growth in the Windows 10 marketshare has likely come from the consumer space rather than the enterprise.
This is most certainly the case among gamers with Windows 10 now representing a massive 27.64% of users on the Steam platform. Whilst that might sound unsurprising, PC gamers are the most likely to be on the latest technology, Windows 7 was widely regarded as being one of the best platforms for gaming. Windows 8 (and by extension Windows 10 since most of the criticisms apply to both versions) on the other hand was met with some rather harsh criticism about what it could mean for PC gaming. Of course here we are several years later PC gaming is stronger than ever and gamers are adopting the newer platform in droves.
For Microsoft, who’ve gone on record saying that Windows 10 is slated to be the last version of Windows ever, cutting off the flow of previous versions of Windows is critical to ensuring that their current flagship OS reaches critical mass quickly. The early success they’ve seen has given them some momentum however they’ll need an aggressive push over the holiday season in order to overcome the current slump they’re finding themselves in. It’s proven to be popular among early adopters however now comes the hard task of convincing everyone else that it’s worth the trouble of upgrading. The next couple quarters will be telling in that regard and will be key to ensuring Windows 10’s position as the defacto OS for a long time to come.