Posts Tagged‘expensive’

Talk About Sticker Shock: The $17,000 Watch.

It seemed that even the announcement of the Watch couldn’t kill the rumour mill about the Watch as there’s been rampant speculation about just what this device will be, what it will cost and what it will mean for tech consumers worldwide. I guess I shouldn’t be surprised, any potential Apple product receives this treatment, but it still shocks me just how people are in potential rather than actual products. Yesterday Apple announced the price range for their range of Watches and they start at the expected price, some US$349 and rocket up to the absolutely crazy price of US$17,000. Needless to say those premium editions are far more premium than most people were expecting and it makes one question what the motives behind those devices are.

Apple iWatch $17000

For starters smartwatches are still in their nascent stages with numerous companies still vying to find that killer design, app or whatever it is that catapults them to the top of the pile. For me it’s still about aesthetics, something which the Watch certainly doesn’t have, and the only one that’s managed to come close to winning in that regard (in my mind) is the Huawei Watch and I’m even skeptical of that given how the Moto 360 turned out. For others though it’s going to be about the features, something which the current Watch seems to satisfy, however as time goes on those $17,000 Watches are going become decidedly dated and this brings in the quesiton about Apple’s strategy with these premium devices.

There’s no doubt that there’s a healthy dose of margin on the higher end devices, especially considering that the innards on those devices is identical to the ones that cost a fraction of the premium models. So potentially these higher end Watches are being used to subsidise the lower end although honestly I can’t remember a time when Apple has done this with another consumer product, a hefty premium on all hardware (and losses elsewhere) is their modus operandi. Whilst I can see the lower end models fitting well into Apple’s yearly product cycle I can’t say the same for these high end models although I’ll be the first to admit that someone paying that much for an Watch obviously has a different sense of value to me.

The argument has been made that these luxury versions of the Watch won’t be bought for the functionality which I agree with to a point however there are far, far better purchases that can be made to facilitate the same purpose for a similar price. The differentiator between those products and the one Apple is peddling is the functionality and it’s highly unlikely that someone who wants a fashion accessory would pick a $17K Watch over an equivalent Rolex or Patek. In that regard the functionality does matter and these watches are going to be rapidly outpaced by their cheaper brethren just a year down the line. Apple could of course offer an upgrade service although nothing of that nature has been forthcoming and they’re not exactly a company that prides themselves on upgradeable products.

Regardless of what I think though it will be the market that decides how popular these things will be and whether or not Apple can break into the realm of high fashion with their luxury Watches. My personal opinion is they won’t, given the fact that whilst functionality might not be important in a luxury watch it’s Apple’s only differentiator at this point. However I also highly critical of the iPad so I’m not the greatest judge of what should make a product successful so maybe an Watch with a gold case will be enough to sell people on the idea, even if the resulting watch will be replaced by a sleeker brother only 12 months later.

Next Generation Portable (AKA: The PSP2), Sony’s Answer to the 3DS.

My history with Sony can only really only be described as one of their fan boys. It all started well over a decade ago when I picked up my first Playstation, several years after they had been released. I loved that console dearly and when the Playstation 2 was announced I threw myself into wild amounts of debt with my parents so I could pick up one of the consoles on launch day. This extended to the time when they released their first portable gaming system, the Playstation Portable, as I convinced my then boss to let me take one home before the official release date. I’ve spent a good chunk of time with my PSP over the past few years and even still use it today for the odd game of Lumines or Guilty Gear. Still ever since some teaser images were released of it’s successor I’ve been eagerly awaiting its debut and yesterday afternoon finally saw an official announcement from Sony.

That there is the next generation of Sony’s portable gaming systems. On the surface it doesn’t look to be much more than an overgrown PSP with an additional analog control stick but the real meat of this device is in what’s under the hood, as shown by it’s impressive specifications:

CPUARM® Cortex™-A9 core (4 core)
GPUSGX543MP4+
External
Dimensions
Approx. 182.0 x 18.6 x 83.5mm (width x height x depth) (tentative, excludes largest projection)
Screen
(Touch screen)
5 inches (16:9), 960 x 544, Approx. 16 million colors, OLED
Multi touch screen (capacitive type)
Rear touch padMulti touch pad (capacitive type)
CamerasFront camera, Rear camera
SoundBuilt-in stereo speakers
Built-in microphone
SensorsSix-axis motion sensing system (three-axis gyroscope, three-axis accelerometer), Three-axis electronic compass
LocationBuilt-in GPS
Wi-Fi location service support
Keys / SwitchesPS button
Power button
Directional buttons (Up/Down/Right/Left)
Action buttons (Triangle, Circle, Cross, Square)
Shoulder buttons (Right/Left)
Right stick, Left stick
START button, SELECT button
Volume buttons (+/-)
Wireless
communications
Mobile network connectivity (3G)
IEEE 802.11b/g/n (n = 1×1)(Wi-Fi) (Infrastructure mode/Ad-hoc mode)
Bluetooth® 2.1+EDR (A2DP/AVRCP/HSP)

Such specifications are becoming somewhat of a trademark of Sony, opting to go for the most powerful system they can deliver on a chosen platform. It’s been a double edged sword for them as whilst they can always claim the specifications crown their products are then hampered by their high cost, as illustrated with every console they’ve released. Still this thing is mightily impressive with connectivity rivalling that of today’s smart phones and processing power that hasn’t been seen before in a device of its size.

There are a few notable things to mention about Sony’s next handheld and one of them is shown in the picture above. That’s a capacitive touch panel that allows you to interact with the NGP, much like the touchscreen on any modern phone. Many companies have experimented with these in the past as a way to forego having a touchscreen, eliminating the need to touch the screen and leave fingerprints all over it. Interestingly enough though Sony decided to include a touchscreen on the front as well, meaning you can interact with it via both ways. How this is going to be used remains to be seen but its addition does make for some interesting possibilities.

Of notable absence is also any form of a media drive, ala the UMD. Whilst the format seemed like a good idea initially it was plagued by problems like reducing the battery life in half and lack of blank media like other formats. The former was an unfortunate problem that could never be worked around and the latter an attempt to stop piracy which failed miserably. Sony then attempted to revamp the PSP brand with the PSP Go which did away with the UMD in favour of digital distribution. However the PSP Go had abysmal adoption rates with many users outraged that their UMD collections were now completely useless. Still the PSP Go has paved the way for the NGP much like Windows Vista did for Windows 7 and the lack of any kind of media drive on the NGP shows that Sony is committed to a fully digital distribution network going forward.

Sony’s had a hard time in the portable gaming world but the fact remains they’re the only other company who’s still trying to take on the king of the market, Nintendo. Whilst the 3DS does look good on the surface its high price and the publics general disinterest in 3D means that Sony has a real chance to make a grab for the handheld crown with the NGP. However they have a real uphill battle ahead of them, especially when you consider that their new hand held will probably be more expensive than the 3DS. For a rabid Sony fan like myself it’s a no brainer, I’ll definitely be grabbing one of these on launch day just because it looks like such a versatile piece of kit. We’ll have to see if its worth buying as a game console when the time comes but it’s shaping up to be an interesting year for the handheld space.