The lukewarm reception that Windows 8 and 8.1 received meant that many customers held steadfast to their Windows 7 installations. Whilst it wasn’t a Vista level catastrophe it was still enough to cement the idea that every other version of Windows was worth skipping. At the same time however it also set the stage for making Windows 7 the new XP, opening up the potential for history to repeat itself many years down the line. This is something that Microsoft is keen to avoid, aggressively pursuing users and corporations alike to upgrade to Windows 10. That strategy appears to be working and Microsoft seems confident enough in the numbers to finally cut the cord with Windows 7, stopping sales of the operating system from October next year.
It might sound like a minor point, indeed you haven’t been able to buy most retail versions of Windows 7 for about a year now, however it’s telling about how confident Microsoft is feeling about Windows 10. The decision to cut all versions but Windows 7 Pro from OEM offerings was due to the poor sales of 8/8.1, something which likely wouldn’t be improved with Windows 10 so close to release. The stellar reception that Windows 10 received, passing both of its beleaguered predecessors in under a month, gave Microsoft the confidence it needed put an end date to Windows 7 sales once and for all.
Of course this doesn’t mean that the current Windows 7 install base is going anywhere, it still has extended support until 2020. This is a little shorter than XP’s lifecycle was, 11 years vs 13 years, and subsequently Windows 10’s (in its current incanation) current lifespan is set to be shorter again at 10 years. Thankfully this will present fewer challenges to both consumers and enterprises alike, given that they share much of the same codebase under the hood. Still the majority of the growth in the Windows 10 marketshare has likely come from the consumer space rather than the enterprise.
This is most certainly the case among gamers with Windows 10 now representing a massive 27.64% of users on the Steam platform. Whilst that might sound unsurprising, PC gamers are the most likely to be on the latest technology, Windows 7 was widely regarded as being one of the best platforms for gaming. Windows 8 (and by extension Windows 10 since most of the criticisms apply to both versions) on the other hand was met with some rather harsh criticism about what it could mean for PC gaming. Of course here we are several years later PC gaming is stronger than ever and gamers are adopting the newer platform in droves.
For Microsoft, who’ve gone on record saying that Windows 10 is slated to be the last version of Windows ever, cutting off the flow of previous versions of Windows is critical to ensuring that their current flagship OS reaches critical mass quickly. The early success they’ve seen has given them some momentum however they’ll need an aggressive push over the holiday season in order to overcome the current slump they’re finding themselves in. It’s proven to be popular among early adopters however now comes the hard task of convincing everyone else that it’s worth the trouble of upgrading. The next couple quarters will be telling in that regard and will be key to ensuring Windows 10’s position as the defacto OS for a long time to come.
I’ve been a Nintendo fan for well over 2 decades now, my first experiences with them dating all the way back to the original Nintendo Entertainment System which I believe is still in a functioning state in a closet out at my parent’s place. I have to admit though they kind of lost me when they released the Game Cube as by then I was hooked on my shiny new PlayStation and there weren’t any games on the Game Cube that appealed to me as a burgeoning hardcore gamer. That trend continued for a long time until my then housemate bought a Wii on the release date but even then I didn’t really play it that much, instead favoring my PS3 and Xbox360. Indeed the Wii I got using some credit card reward points has been mostly unused since we got it, even though I thought there were a couple games on it I was “dying” to try.
For what its worth it’s not really Nintendo’s fault that I haven’t really been a massive user of their last 2 generations of platforms, they made it clear that they were hunting for a different market and I wasn’t in it. Sure there were some nostalgia titles that tugged on my heart and wallet (Zelda and Mario, of course) but they weren’t enough for me to make the leap and I’ve stuck to my other staples ever since. Nintendo had firmly cemented themselves as the game console for people who don’t identify as gamers, broadening their market to unprecedented levels but also alienating the crowd who grew up with them to become today’s grown up gamers. At the time it was a trade off Nintendo appeared happy to make but recent announcements show that they may be thinking otherwise.
Nintendo recently announced the console that is to be the successor to the Wii which has been worked on under the title of Project Cafe and will be officially known as the Wii U. The console itself looks very similar to its predecessor, sporting the same overall layout whilst being a little bit bigger and preferring a rounder shape to the Wii’s highly angular design. Nintendo is also pairing the new console with another new accessory, a controller that comes with an embedded touch screen. At first it looks completely ludicrous, especially if you take into consideration that the Wii’s trademark was motion controlled games. After reading a bit more about it however it appears that this tablet-esque controller will function more like an augmentation to games rather than being the primary method of control, with the Wii nun-chucks still being used for games that rely on motion control.
The console itself is shaping up to be no slouch either, eschewing Nintendo’s trend of making under powered consoles in favor of one that is capable of producing full 1080p HD content. Whilst the official specifications for the Wii U aren’t released yet the demonstrations of the release titles for the console do not suffer from the low polygon counts of previous Wii titles with the demos looking quite stunning. With enough grunt under the hood of the Wii U Nintendo could also be making a play for the media extender market as well, something Microsoft and Sony have covered off well in the past. Couple that with a controller that would make one nice HTPC remote and I’m almost sold on the idea, but that’s not the reason why I’m tentatively excited about what the Wii U signals for Nintendo.
Nintendo has said during the E3 conference that they believe their new console will target a much broader audience than that of the Xbox or PlayStation, which taken on face value doesn’t mean a whole lot. The Wii sales numbers speak for themselves as both gamers and non-gamers alike bought the Wii and it outsold its competitors by a large margin, so if Nintendo can continue the trend with the Wii U it will be obvious that they’ll hit a broader market. However the announcement of the Wii U also came a video showing launch titles, many of which would have never previously made it to Nintendo’s console. It looks like Nintendo is trying to lure back the hardcore gaming crowd that it shunned when it re-imagined itself and that makes a long time fan like myself very happy indeed.
Of course the proof will be in the putting for the Nintendo Wii U and with the console not scheduled for release until sometime in 2012 we’ll be waiting a while before we can judge their attempt to claw back that niche that has slipped away from them. Whilst my Wii may sit next to my TV feeling woefully underused I get the feeling that its successor might not suffer the same fate and I’m excited at the possibility of Nintendo coming full circle and embracing those gamers who grew up with them. The possibility of it being a little media power house is just the icing on the cake, even if I might only end up using the controller through Bluetooth on my media PC.
It was just under a year ago that what seemed to be the last barrier to a R18+ rating in Australia came tumbling down in the form of Senator Atkinson’s retirement. I was elated, not so much by the idea that I’d finally be able to legally purchase excessively violent and sexually explicit games but more that finally Australia would cease looking at games as a children only zone and recognize them as a medium that actually caters mostly to adults. Still here we are a year later and for all the talk about Atkinson being the last hold out on a R18+ rating we’ve had next to no movement on the issue since his replacement took office. It would seem that Australia just isn’t ready to admit that games aren’t just for children anymore.
Of course this rant doesn’t come from no where. In my usual stroll for blog fodder I came across an article that detailed the latest game to be given the deadly Refused Classification rating by the Australian Classification Board. Usually these stories aren’t particularly interesting, especially since I’ve covered it in the past and most of the titles aren’t anything to write home about, but the story today saw a long term franchise running up against the ACB:
Australia’s content classification regulator has banned the highly anticipate remake of the classic Mortal Kombat video game series from being sold in Australia, deeming the game’s violence outside the boundaries of the highest MA15+ rating which video games can fall under.
The full text of the Australian Classification Board’s decision is available in PDF format here. It goes into detail about the decision, stating that the game contains violence which “goes beyond strong in impact” is therefore unsuitable for those under the age of 18 to play — particularly noting Mortal Kombat’s famously gruesome ‘fatality’ finishing moves.
Now whilst I haven’t been waiting anxiously for the next installment of Mortal Kombat like I have been for say, Deus Ex, I’m still a long time fan of the franchise having played nearly every incarnation since the original release on the Super NES. They’ve never been restrained with the amount of gore they include especially when it comes to fatalities so it does come as somewhat of a surprise that the ACB takes offense to their use of explicit violence just for this version and hasn’t batted an eye at any of the previous incarnations. The process of classification is, as it seems to be in many modern countries, quite the black box as there are many games with comparable levels of gore that go through unheeded. At the very least they don’t seem to care if you’re a small or large publisher when it comes to banning games, but that still doesn’t detract from the fact that the lack of a R18+ rating hurts Australia in more ways than just keeping games from being sold on our shores.
Conversely I do know that even though the average age of a gamer in Australia (and most of the world) is well past 18 the R18+ rating can be quite devastating to sales, as has been demonstrated by several titles in the USA. However since the average age of your typical game consumer is increasing the more mature rated games have shown to be the most stable in terms of sales, showing that there really is a demand for adult oriented titles. Sure the R18+ rating may mean a publisher might consider censoring parts of their game in order to get a less restrictive MA15 rating but at least then it would be their choice rather than the decision being made for them.
Australia needs to cast off the shackles of the past and start making decisive steps in the right direction. The idea that games are only for children is an extremely archaic way of viewing the medium and there’s no reason why they shouldn’t be subject to the same classification process that we apply to all other forms of media. The restriction of such material only serves to hurt publishers and push people to illegitimate means in order to acquire these games that they have been denied, something which many minors are quite capable of accomplishing. An R18+ rating system would help to raise awareness about such material and give parents the information they need to decide what is appropriate for their children. The time has come for Australia to grow up and recognize games as a mature medium and to stop ignoring the rest of the modern world.