I haven’t talked about the Apple vs Samsung court case that’s been raging on for the past year mostly because I didn’t feel like there was anything interesting to say about it. Usually these kinds of court cases are business negotiations that have gone south and they’re just using the legal system to figure out who should be paying who for what. The Apple vs Samsung case was slightly different as it appeared to be more of a move from Apple to try and block Samsung out of the USA market, one where they’re starting to get quite the foothold thanks to their flagship Galaxy devices selling like the proverbial hotcakes. Samsung isn’t completely innocent in this regard either, pulling the same kind of tactic in other markets.
Of course the news recently broke that after 2 days of deliberation the jury on the Apple vs Samsung case returned the verdict that Samsung had indeed wronged Apple and were awarded a cool billion dollars in damages. The damages were broken down on a per device level based on the jury’s judgement of how much they infringed on what the appropriate damages would be. No matter what the decision in the case ended up being there was always going to be something of a media storm following it, and boy was there ever.
On the surface it didn’t look like the fallout from the case was doing Samsung any favours. Trading for Samsung stock closed 7% down on the day after the announcement was made, wiping $12 billion of value from the company and making the fine look like a pittance by comparison. Of course the verdict isn’t completely finalised yet with a potentially lengthy appeals process (and issues with the way the jury decided the verdict could have the whole thing thrown out) to come but there’s no denying that the immediate down turn in the confidence that the market has in Samsung will affect them adversely in the short to medium term.
However Apple may have set themselves up for an unlikely consequence: they put Samsung in the same league as them.
Us high tech geeks could rattle off the differences between Apple and Samsung’s products for hours and realistically they’re completely different beasts. However with this very public lawsuit Apple has gone on record saying that Samsung is basically equivalent to them and that hasn’t gone unnoticed by the general public. Indeed this was very much the same way Samsung managed to establish itself as a dominant player in the LCD TV business, often being touted as the cheaper version of the higher quality Sony¹. The same thing appears to be happening in relation to Apple with Samsung more than happy to be second fiddle in such a large market. Indeed the numbers back this idea up, especially when you look at the sales figures of their recent flagship product, the Galaxy S3.
I didn’t come up with this idea myself however, that credit goes to two posts I caught on Google+. It still might be wild speculation but the history of similar things happening with Samsung and other competitors does lend some credence to the idea. Whether Samsung can capitalize on that, especially with the market looking down on the ruling, is something that we’ll only know as time goes on. Their stock hasn’t tumbled any further though so there’s some indication that the initial fine shock might’ve been just that.
Personally I feel it highlights the problems with the USA’s current patent system more than anything else. Instead of them being used to encourage innovation, as was their original intent, they’re now far more likely to be used as weapons in big lawsuits or in negotiations over licensing fees. How we go about solving that problem isn’t something I have a good answer for but until we do we’ll continue to have these kinds of high profile cases which tie up resources that could be put to much better use.
¹I will freely admit that I don’t have anything solid to back this assertion up apart from the countless hours of research I poured into finding the best TV for the right price all those years ago. A cursory search finds threads like this one which echo the sentiment I’m referring to.
It’s no secret that I’m a big fan of my Samsung Galaxy S2, mostly because the specifications are enough to make any geek weak at the knees. It’s not just geeks that are obsessed with the phone either as Samsung has moved an impressive 10 million of them in the 5 months that its been available. Samsung has made something of a name for itself in being the phone manufacturer to have if you’re looking for an Android handset, especially when you consider Google used their original Galaxy S as the basis for their flagship phone the Nexus S. Rumours have been circulating for a while that Samsung would once again be the manufacturer of choice, a surprising rumour considering they had just sunk a few billion into acquiring Motorola.
Yesterday however saw the announcement of Google’s new flagship phone the Galaxy Nexus and sure enough it’s Samsung hardware that’s under the hood.
The stand out feature of the Galaxy Nexus is the gigantic screen, coming in at an incredible 4.65 inches and a resolution of 1280 x 720 (the industry standard for 720p). That gives you a PPI of 315 which is slightly below the iPhone 4/4S’ retina screen which comes in at 326 PPI which is amazing when you consider it’s well over an inch bigger. As far as I can tell it’s the highest resolution on a smart phone in the market currently and there’s only a handful of handsets that boast a similar sized screen. Whether this monster of a screen will be a draw card though is up for debate as not all of us are blessed with the giant hands to take full advantage of it.
Under the hood it’s a bit of a strange beast, especially when compared to its predecessors. It uses a Texas Instruments OMAP 4460 processor (dual core, 1.2GHz) instead of the usual ARM A9 or Samsung’s own Exynos SOC coupled with a whopping 1GB of RAM. The accompanying hardware includes a 5MP camera capable of 1080p video, all the usual connectivity options with the addition of NFC and wireless N and, strangely enough, a barometer. The Galaxy Nexus does not feature expandable storage like most of its predecessors did, instead coming in 16GB and 32GB variants. All up it makes for a phone that’s definitely a step up from the Galaxy S2 but not in every regard with some features on par or below that of the S2.
Looking at the design of the Galaxy Nexus I couldn’t help but notice that it had sort of regressed back to the previous design style, being more like the Galaxy S rather than the S2. As it turns out this is quite deliberate as Samsung designed the Galaxy Nexus in such a way as to avoid more lawsuits from Apple. It’s rather unfortunate as the design of the Galaxy S2 is really quite nice and I’m not particularly partial to the rounded look at all. Still I can understand why they want to avoid more problems with Apple, it’s a costly exercise and neither of them are going to come out the other side smelling of roses.
Hand in hand with the Galaxy Nexus announcement Google has also debuted Ice Cream Sandwich, the latest version of the Android OS. There’s a myriad of improvements that I won’t go through here (follow the link for a full run down) but notable features are the ability to unlock your phone by it recognizing your face, integrated screen capture (yes, that hasn’t been a default feature for this long), a NFC sharing app called Android Beam and a better interface for seeing how much data you’re using that includes the ability to kill data hogging apps. Like the Galaxy Nexus itself Ice Cream Sandwich is more of an evolutionary step rather than being revolutionary but it looks like a worthy compliment to Google’s new flagship phone.
The Galaxy Nexus shows that Samsung is very capable of delivering impressive smart phones over and over again. The hardware, for the most part, is quite incredible bringing features to the table that haven’t yet been seen before. Ice Cream Sandwich looks to be a good upgrade to the Android operating system and coupled with the Galaxy Nexus the pair will make one very desirable smart phone. Will I be getting one of them? Probably not as my S2 is more than enough to last me until next year when I’ll be looking to upgrade again, but I can’t say I’m not tempted 😉