Like most people who’ve made their career in IT I’ve spent a great deal of my spare time dabbling in things that (I hope) could potentially lead onto bigger things somewhere down the line. Nearly all of them start off with a burst of excitement as I dive into it, revelling in the challenge and marvelling at the things I can create if I just invest the time into them. After a while however that passion starts to fade into the background, slowly being replaced by the looming reality of the challenge I’ve set myself. In all but one cases this has eventually led to burn out, seeing the project shelved so that I can recoup and hopefully return to it. The only project to ever survive such a period was this blog, but even it came close to being shut down.
Shown above are the stats for this blog over the past couple years and each of the big changes tells a story. As you can see for a long while there was a steady increase in traffic, something which constantly drove me forward, to keep me writing even when I wondered why I was bothering. Then the slow decline started happening and I honestly couldn’t tell you why it was happening. Then I stumbled onto the fact that 20% of my visitors were disappearing between the search engine and my site, indicating that my blog was just loading far too slow for most people to bother waiting for it. Migrating the server to a new host saw an amazing spike in traffic, one that continue its upwards trend for a very long time.
Of course I eventually got curious as to why this was and found that that the majority of users weren’t visiting my site per se, they were just incidental visitors thanks to Google’s Image search. I had figured that this wouldn’t last, dreading the day when the hit came, and when it did the drop in traffic was significant and brutal. Indeed I had come so close to one of my personal goals (20K visits in a month) that losing it all was a big hit to my confidence as a blogger. Still the always upwards trend continued and motivation remained steady, that was until the start of this year when, inexplicably, I took yet another hit.
Try as I might to diagnose the issue the downward trend continued and, unfortunately, my motivation began to follow it. It all came to a head when my site got compromised and I inadvertently deleted my entire web folder, leaving me to wonder if it was worth even bothering to resurrect it. Of course I eventually came to my senses but I’d be lying if I said that my motivation for this wasn’t in some way linked to the number of page views I get at the end of each day.
I had mulled over writing this post for a long time, not to start a pity party or anything like that, more as a catharsis for my current situation. Honestly I had felt that there was something wrong with me as I should have been doing this for the love of it, not for the ego stroke reward that a page view is. However reading over Scott Adam’s (creator of Dilbert) treatise on how to be successful struck a cord with me, showing me that I’m not alone in being motivated by passions that ultimately get dashed by the lack of success. This blog then was the example that getting results is the way to keep yourself motivated and it should come as no surprise that it went away when the apparent success did as well.
For now I’m simply taking it day by day, continuing what I’ve always been doing and enjoying the act of writing more than the pageviews. It’s been helped somewhat by the fact that I’ve been able to make some changes that have directly resulted in little bumps in traffic, nothing crazy mind, but enough to show that I’m on the right track. It’s going to be a long time before I reach the dizzying heights that I was at just under a year ago but hopefully those numbers will be genuine, a real reflection of the effort I’ve put into this place since I began it almost 5 years ago.
I’ve found that no matter how hard you try to keep the quality of your blog high you’ll eventually end up posting something that’s utter crap, even more so if you go for the silly idea of blogging on a regular basis. This particular blog is a good example of that as whilst I’m overall satisfied with the level of quality stuff I’ve written over the years there’s more than a few examples of me trying to shit when I didn’t have to go and ending up posting something that does little more than keep this blog alive in Google’s search algorithms. Still this won’t stop me from pointing out when others crap out posts that add nothing of any value to anyone, especially when the articles are pulled directly out of their asses.
One of my favorite blogs who I regularly use as a punching bag here is Techcrunch. Don’t get me wrong there’s a reason that I keep coming back to them everyday for my fix on up and coming companies (I’m mostly watching for competitors) but they do have a habit of making news out of innocuous crap in order to generate some page views. From creating recursive posts with 0 content to wild speculation on new products without little to no research they’re no strangers to peddling out shit to their readers and seemingly act surprised when a vocal bunch of them begin trolling them. With the volume they put out though its inevitable that a percentage of their content will end up like this, but that doesn’t make up for the fact that it adds nothing to the value of their site or the wider Internet.
And rightly meta-blogging like this is similarly of low to zero value as all I’m really doing here is belly-aching about a much more successful tech blog. I try to avoid posts like these wanting instead to give my readers the information behind the news so that my posts can stand by themselves (and as a result age well) but a combination of lack of inspiration, seeing one of these 0 value posts and having this thing in draft for a couple weeks finally pushed me over the edge. You’d think the irony would be getting to me, but I’m just happy that I can satisfy my OCD for the day by getting this thing written.
I think the biggest issue I have with this kind of blogging is that when big sites do it the smaller ones follow suit turning the non-news story into a story in itself. I pride myself on not laying on the bullshit too strongly here and if I can’t verify something I just don’t write about it (or flag it as opinion). Unfortunately in the rapidly paced world of online news there’s really little time to allocate to fact checking a story when it hits, leaving you with the undesirable option of either reporting it verbatim or missing the boat by attempting to verify the story. My rule of posting once a day negates this problem (and also helps keep me sane) but also negates any benefits of posting on hot news as I’m often behind the times. I’m not a news reporting site however, so the impact on me is quite minimal.
When you’re making a living from the number of page views that come to your site it is understandable that you’ll do anything to keep that number high. Hell even just having a higher page view count can make you feel pretty good (like it did back when I first started this site) but in the end being proud of your work feels a lot better. I might change my tune when I finally think about monetizing this site, which could be coming soon since I moved this to a proper server, but that won’t change the fact that I’ll hate on those who aren’t providing any real value and I encourage anyone to point back to this post should I start playing fast and loose with the quality content just to keep the page views up.