There’s no question that Apple was the primary force behind the Bring Your Own Device (BYOD) movement. It didn’t take long for every executive to find themselves with an iPad in their hands, wondering why they had to use their god damn Blackberry when the email experience on their new tablet was so much better. Unfortunately, as is the case with most Apple products, the enterprise integration was severely lacking and the experience suffered as a result. Today the experience is much better although that’s mostly the result of third party vendors developing solutions, not so much Apple developing the capability themselves. It seems that after decades of neglecting the enterprise Apple is finally ready to make a proper attempt at it, although in the most ass backwards way possible.
Today Apple announced that it would be partnering with IBM in order to grow their mobility offerings starting with a focus on applications, cloud services and device supply and support. IBM is going to start off by developing 100 “industry specific” enterprise solutions, essentially native applications for the iPhone and iPad that are tailored for specific business needs. They’ll also be growing their cloud offering with services that are optimized for iOS with a focus on all the buzzwords that surround the BYOD movement (security, management, analytics and integration). You’ll also be able to source iOS devices from IBM with warranty backing by Cupertino, enabling IBM to really be your one stop shop for all things Apple related in the enterprise.
At a high level this would sound like an amazing thing for anyone who’s looking to integrate Apple products into their environment. You could engage IBM’s large professional services team to do much of the leg work for you, freeing you from worrying about the numerous issues that come from enabling a BYOD environment. The tailored applications would also seem to solve a big pain point for a lot of users as the only option most enterprises have available to them today is to build their own, a significantly costly endeavour. Plus if you’re already buying IBM equipment their supply chain will already be well known to you and your financiers, lowering the barrier to entry significantly.
Really it does sound amazing, except for the fact that this partnership is about 5 years late.
Ever since everyone wanted their work email on an iPhone there’s been vendors working on solutions to integrate non-standard hardware into the enterprise environment. The initial solutions were, frankly, more trouble than they were worth but today there are a myriad of applications available for pretty much every use case you can think of. Indeed pretty much every single thing that this partnership hopes to achieve is already possible today, not at some undetermined time in the future.
This is not to mention that IBM is also the last name you’d think of when it comes to cloud services, especially when you consider how much business they’ve lost as of late. The acquisition of SoftLayer won’t help them much in this regard as they’re building up an entirely new capability from scratch which, by definition, means that they’re offering will be behind everything else that’s currently available. They might have the supply chains and capital to be able to ramp up to public cloud levels of scalability but they’re doing it several years after everyone else has, in a problem space that is pretty much completely solved.
The only place I can see this partnership paying dividends is in places which have yet to adopt any kind of BYOD or mobility solution which, honestly, is few and far between these days. This isn’t an emerging market that IBM is getting in on the ground floor on, it’s a half decade old issue that’s had solutions from numerous vendors for some time now. Any large organisation, which has been IBM’s bread and butter since time immemorial, will already have solutions in place for this. Transitioning them away from that is going to be costly and I doubt IBM will be able to provide the requisite savings to make it attractive. Smaller organisations likely don’t need the level of management that IBM is looking to provide and probably don’t have a working relationship with Big Blue anyway.
Honestly I can’t see this working out at all for IBM and it does nothing to improve Apple’s presence in the enterprise space. The problem space is already well defined with solid solutions available from multiple vendors, many of which have already have numerous years of use in the field. The old adage of never getting fired for buying IBM has long been irrelevant and this latest foray into a field where their experience is questionable will do nothing to bring it back. If they do manage to make anything of this I will be really surprised as entering a market this late in the piece rarely works out well, even if you have mountains of capital to throw at it.
I’ve had quite a few phones in my time but only 2 of them have ever been Nokias. The first was the tiny 8210 I bought purely because everyone else was getting a phone so of course I needed one as well. The second was an ill-fated N95 which, despite being an absolutely gorgeous media phone, failed to work on my network of choice thanks to it being a regional model that the seller neglected to inform me about. Still I always had a bit of a soft spot for Nokia devices because they got the job done and they were familiar to anyone who had used them before, saving many phone calls when my parents upgraded their handsets. I’ve even wondered loudly why developers ignore Nokia’s flagship mobile platform despite it’s absolutely ridiculous install base that dwarfs all of its competitors, acknowledging that it’s mostly due to their lack of innovation on the platform.
Then on the weekend a good friend of mine tells me that Nokia had teamed up with Microsoft to replace Symbian with Windows Phone 7. I had heard about Nokia’s CEO releasing a memo signalling drastic changes ahead for the company but I really didn’t expect that to result in something this drastic:
Nokia CEO Stephen Elop announced a long-rumored partnership with Microsoft this morning that would make Windows Phone 7 Nokia’s primary mobile platform.
The announcement means the end is near for Nokia’s aging Symbian platform, which many (myself included) have criticized as being too archaic to compete with modern platforms like the iPhone OS or Android. And Nokia’s homegrown next-generation OS, MeeGo, will no longer be the mythical savior for the Finnish company, as it’s now being positioned more as an experiment.
We’ve argued for some time that a move to Windows Phone 7 would make the most sense for Nokia, and after Elop’s dramatic “burning platform” memo last weekend, it was all but certain that the company would link up with Microsoft.
It’s a bold move for both Nokia and Microsoft as separated they’re not much of a threat to the two other giants in the mobile industry. However upon combining Nokia is ensuring that Windows Phone 7 reaches many more people than it can currently, delivering handsets at price ranges that other manufacturers just won’t touch. This will have a positive feedback effect of making the platform more attractive to developers which in turn drives more users to come to the platform when their applications of choice are ported or emulated. Even their concept phones are looking pretty schmick:
The partnership runs much deeper than just another vendor hopping onto the WP7 bandwagon however. Nokia has had a lot more experience than Microsoft in the mobile space and going by what is said in an open letter that the CEOs of both companies wrote together it looks like Microsoft is hoping to use that experience to further refine the WP7 line. There’s also a deep integration in terms of Microsoft services (Bing for search and adCenter for ads) and interestingly enough Bing Maps won’t be powering Nokia’s WP7 devices, it will still be OVI Maps. I’m interested to see where this integration heads because Bing Maps is actually a pretty good product and I was never a fan of the maps on Nokia devices (mostly because of the subscription fee required). They’ll also be porting all their content streams and application store across to the Microsoft Marketplace which is expected considering the level of integration they’re going for.
Of course the question has been raised as to why they didn’t go for one of the alternatives, namely their MeeGo platform or Google Android. MeeGo, for all its open source goodness, hasn’t really experienced the same amount of traction that Android has and has firmly been in the realms of “curious experiment” for the past year, even if Nokia is only admitting to it today. Android on the other hand would’ve made a lot of sense, however it appears that Nokia wanted to be an influencer of their new platform of choice rather than just another manufacturer. They’d never get this level of integration from Google unless they put in all the work and then realistically that does nothing to help the Nokia brand, it would all be for Google. Thus WP7 is really the only choice with these considerations in mind and I’m sure Microsoft was more than happy to welcome Nokia into the fray.
For a developer like me this just adds fuel to the WP7 fire that’s been burning in my head for the past couple months. Although it didn’t take me long to become semi-competent with iPhone SDK the lure of easy WP7 development has been pretty hard to ignore over the past couple months, especially when I have to dive back into Visual Studio to make API changes. Nokia’s partnership with Microsoft means that there’s all the more chance that WP7 will be a viable platform for the long term and as such any time spent developing on it is time well spent. Still if I was being truly honest with myself I’d just suck it up and do Android anyway but after wrangling with Objective-C for so long I feel like I deserve a little foray back into the world of C# and Visual Studio goodness and this announcement justifies that even more.