Cast your mind back 15 years, what was the most common way to get into contact with someone? Your answer was probably a land line telephone as the Internet was still low in its adoption rates and sending letters was starting to feel a little antiquated. Additionally faxing was beginning to take over as the de facto standard for sending documents around the globe further cementing the telephone as the goto means for trying to communicate with someone. The alternatives where thin on the ground and realistically if you wanted to send a message to a large, multi-national audience you’d have to shell out some serious coin to get that done. Today however it seems that no matter who you are or who you want to talk to there’s already infrastructure in place to facilitate your desire to communicate and with that comes some interesting problems for those who used to dominate the international communications space.
This blog is a great example of just one of these forms of communication. Realistically if I wanted to write about things on a daily basis to a decent sized audience my options were fairly limited. Usually I’d have to have some kind of journalistic cred in order to get myself a daily column and that would also subject me to being under an editor. I could have wrote everything up, printed out thousands of copies and then hung them all over the place but that would be both time and cost prohibitive. Today I can reach a daily audience of dozens of people all for the cost of an hours work, an Internet connection and a bit of electricity to power my home server. If I was so inclined I could eliminate most of those costs by moving to a hosted solution, but I like tinkering too much to do that 😉
For the most part though I know that blogs don’t suit everyone, especially the kind of style that I’ve adopted for myself. Writing a post a day can seem like a chore to most people and if you’re like me you’re not prone to fits of creative inspiration often leading me on a frustrating hunt for something to write about. Additionally many people were already happy with their more traditional forms of communication and saw no need to start up a blog or similar to communicate to their intended audience.
Many of the new forms of communication are based around making the more traditional forms of mass communication (television, radio, newspapers, etc) much more accessible to the everyman. Primarily we have the Internet to thank for this as its pervasiveness opens up the largest potential audience for any content that you might dare to distribute. The rapid change from traditional media to the current user centric Internet experience has seen many corporations playing a game of catch up to make the most of this new medium with many just being outright hostile to what they perceive as being a threat to their bottom line. I can’t say that I blame them as any good corporations main goal is to maximize its profit for its shareholders but realistically if you’re trying to fight a fundamental change to your business model rather than adapt to it you’re not long for the technological world. There’s already a dozen hungry start ups that would be willing to take your place.
On the flip side though the various means of communication can be a bit of a curse. Although there is always a dominate player in the respective field the success of any new form of communication means there will be multiple players, all with their own distinct set of benefits. Ultimately this leads to a fragmented audience meaning either you attempt to cover off all your bases to hit the largest audience possible (exponentially increasing your work) or just target one potentially segregating off a large audience. In the end though content is still king and if you do good work people will overlook the medium in which its delivered.
What all this means for the everyman is that no matter who you are, what your message is or who your audience is there’s probably already a form of communication that’s perfectly suited to you. Want to start a TV show? Get a YouTube channel. Feel like exposing every little nuance of your life to the Internet? Get a Twitter account. Have aspirations of being a journalist but don’t want to do the training but hope that some technology/gaming/space big shot will see your potential and then pay you to write for them? Get off my territory and start a blog somewhere else boy! 😉 The traditional content gatekeepers no longer apply for those of us lucky to live in the age of the Internet, where those who wish to express themselves and their audience is only separated by a few clicks and bit of bandwidth.