So as you’re probably painfully aware (thanks to my torrent of tweets today) I spent all of today sitting down with a bunch of like minded bloggers for HP’s Cloud Tech Day which primarily focused on their recent announcement that they’d be getting into the cloud business. They were keen to get our input as to what the current situation was in the real world in relation to cloud services adoption and what customers were looking for with some surprising results. If I’m completely honest it was more aimed at strategic level rather than the nuts and bolts kind of tech day I’m used to, but I still got some pretty good insights out of it.
For starters HP is taking a rather unusual approach to the cloud. Whilst it will be offering something along the lines of the traditional public cloud like all other providers they’re also going to attempt to make inroads into the private cloud market whilst also creating a new kind of cloud offering they’re dubbing “managed cloud”. The kicker being that should you implement an application on any of those cloud platforms you’ll be able to move it seamlessly between them, effectively granting you the elusive cloud bursting ability that everyone wants but no one really has. All the tools between all 3 platforms are the same too, enabling you to have a clear idea of how your application is behaving no matter where its hosted.
The Managed Cloud idea is an interesting one. Basically it takes the idea of a private cloud, I.E. one you host yourself, and instead of you hosting it HP will host it for you. Basically it takes away the infrastructure management worry that a private cloud still presents whilst allowing you to have most of the benefits of a private cloud. They mentioned that they already have a customer using this kind of deployment for their email infrastructure which had the significant challenge of keeping all data on Australian shores and the IT department still wanting some level of control over it.
How they’re going to go about this is still something of a mystery but there are some little tid bits that give us insight into their larger strategy. HP isn’t going to offer a new virtualization platform to underpin this technology, it will in fact utilize whatever current virtual infrastructure you have. What HP’s solution will do is abstract that platform away so you’re given a consistent environment to implement against which is what enables HP Cloud enabled apps to work between the varying cloud platforms.
Keen readers will know that this was the kind of cloud platform I’ve been predicting (and pining for) for some time. Whilst I’m still really keen to get under the hood of this solution to see what makes it tick and how applicable it will be I have to say that HP has done their research before jumping into this. Many see cloud computing as some kind of panacea to all their IT ills when in reality cloud computing is just another solution for a specific set of IT problems. Right now that’s centred around commodity services like email, documents, ERP and CRM and of course that umbrella will continue to expand into the future but there will always be those niche apps which won’t fit well into the cloud paradigm. Well not at the price point customers would be comfortable anyway.
What really interested me was the parallels that could be easily drawn between the virtualization revolution and the burgeoning cloud industry. Back in the day there was really only one player (VMware, Amazon) but as time went on many other players came online. Initially those competitors had to play feature catch up with the number 1. The biggest player noticed they were catching up quickly (through a combination of agility, business savvy and usually snapping up a couple disgruntled employees) and reacted by providing value add services above the base functionality level. The big players in virtualization (Microsoft, VMware and CITRIX) are just all about on feature parity for base hypervisor capabilities but VMware has stayed ahead by creating a multitude of added services, but their lead is starting to shrink which I’m hoping will push for a fresh wave of innovation.
Applying this to the cloud world it’s clear that HP has seen that there’s no reason in competing at a base level with cloud providers; it’s a fools gambit. Amazon has the cheap bulk computing services thing nailed and if all you’re doing is giving the same services then the only differentiator you’ll have is price. That’s not exactly a weapon against Amazon who could easily absorb losses for a quarter whilst it watches you squirm as your margins plunge into the red. No instead HP is positioning themselves as a value add cloud provider, having a cloud level that works at multiple levels. The fact that you can seamlessly between them is probably all the motivation most companies will need to give them a shot.
Of course I’m still a bit trepidatious about the idea because I haven’t seen much past the marketing blurb. As with all technology products there will be limitations and until I can get my hands on the software (hint hint) then I can’t get too excited about it. It’s great to see HP doing so much research and engaging with the public in this way but the final proof will be in the pudding, something I’m dying to see.