I have a confession to make: I never took the plunge and bought a Windows Phone 7 handset like I said I would. It’s not because I didn’t want one, new gadgets are something I have a hard time turning down, it’s just that my desire to get one was overcome by the notion of spending several hundred dollars on a handset I wouldn’t use every day. I still kept my eye on them thanks to several people I work with having them but even their raving reviews of it weren’t enough to pull me away from my now Ice Cream Sandwich blessed Galaxy S2. In all honesty I had pretty much given up on Microsoft’s mobile efforts as they didn’t look like they’d be able to retake the crown they’ve lost to Google and Apple.
News comes today however that Microsoft has announced their latest version of their mobile operating system, Windows Phone 8. Unlike Windows Phone 7 which was more of a preview of Windows 8 than anything else WP8 keeps the same aesthetic that’s won them significant praise whilst firmly bringing their mobile platform into the Three Screens vision. WP8 also brings all the other improvements we’ve come to expect from new release such as support for faster phones, bigger screens, NFC and an upgraded browser that. The biggest improvement, from my point of view at least, is that WP8 devices will be running the full WinRT framework essentially elminating the gap between their tablet/ARM devices and their mobile line.
Now this isn’t anything that hasn’t been done before, Apple has long had a similar level of platform ubiquity between their tablet and handset platforms. However WinRT does provide the capability for applications to run on desktops as well, something Apple (or anyone else for that matter) has yet to achieve. Whilst the 3rd screen, the TV, has yet to receive the WinRT treatment from any Microsoft product it would seem to be a safe bet that the next generation Xbox will feature the framework. This is of course wild speculation on my part however Microsoft would be foolish not to take advantage of the foothold they already have in the home entertainment space and I’m sure the people inside Microsoft think in the same way.
Interestingly enough the announcement of Windows Phone 8 comes hot off the heels of another announcement from Microsoft: that of their new Surface tablet. Now this isn’t to be confused with the original Surface table as that’s now been renamed to Microsoft PixelSense. No this tablet is a lining up to be a direct competitor to the iPad having very similar styling and identical use cases. The differences appear to be however that the Surface will come in two versions, one WinRT only and the other a full blown x86 PC. The delineation isn’t made lightly and it’s obvious that the x86 model is going to be aimed more at corporate users who need all their applications and the WinRT version will be meant for the consumers. It looks like a solid product however I can’t help but shake the feeling that it might not be the greatest step forward for Microsoft.
You see whilst Microsoft does need to do something about getting into the tablet space they’ve already done most of the legwork with Windows 8. They already have great relationships with OEMs and this is why you don’t see a whole bunch of Microsoft branded devices around the shop: they make the software and others provide the hardware. Getting into the tablet business means they’re kind of thumbing their nose at the OEMs, especially when each license for Windows 8 will cost them $85. As long as Microsoft makes their tablet a premium price range product though this won’t be so much of an issue but they could really do some damage to their OEM relationships if their tablets debut in the $200~$400 range. Since there’s not a whole bunch of information about it now I’ll have to play wait and see with this one as things could change significantly between now and launch day.
Microsoft’s mobile platform has been taking a battering from every side but with the unification between all of their platforms they might just be able to tempt people away from their Android and iPhone comfort zones. Certainly the unified platform provided by WinRT will be attractive to developers and that will hopefully see more killer applications find their way onto Windows Phone 8. The next year of Windows 8 related releases will be key for Microsoft’s future and will be telling if their vision for platform unification is the direction they need to be heading in.