As any Call of Duty player will tell you there was always a good developer and a not-so-good developer behind their franchise of choice. Unquestionably everyone loved all of Infinity Ward’s releases and it’s not a long stretch to say that they are responsible for Call of Duty’s success, thanks almost entirely to the original Modern Warfare. Treyarch on the other hand was always second place to them with their games typically being considered the off years for the franchise with the sales figures reflecting that. Indeed when the original Black Ops was released many of the compliments to it felt backhanded, the best of which I recall as being “the best Call of Duty Treyarch has made” firmly segregating it away from its glorious Infinity Ward brethren.
Still it’s not like they made atrocious games, indeed whilst the original Black Ops might not have held a candle to Modern Warfare 2 it still managed to rake in over a billion dollars in 6 weeks, an accomplishment that not many game developers can boast. It’s still somewhat slower than Infinity Ward who was able to accomplish the same thing in about a third of the time. However after playing through Black Ops II I really felt that the overall quality of Treyarch’s recent release was at least on par if not exceeding that of its predecessors, even those from Infinity Ward. I posited the idea to a couple of my friends that it was possible that Treyarch might take the crown as the better Call of Duty developer and it looks like they might be on track to accomplish that:
Activision may have skipped its annual five-day totaling of Call of Duty sales, but the publisher announced this morning the latest installment, Black Ops 2, grossed $1 billion in 15 days.
The publisher announced shortly after Call of Duty Black Ops 2‘s launch the annual blockbuster made $500 million in 24 hours at retail, eclipsing Modern Warfare 3’s record of $400 million the year prior. The lack of a five-day total, which the company had done for three years running, gave some analysts “cause for concern” that Black Ops 2 wasn’t selling as well as previous installments.
Going from 6 weeks to 15 days to achieve the same target is a pretty impressive feat in the space of only a couple years. You could attribute this to the popularity of the Call of Duty franchise but, coming from someone who’s played all of their recent titles, Black Ops II really is that much better than the rest of them. Indeed checking out the sales stats since then for each of the respective platforms shows (apart from PC still being very much in the minority at around 4%) that it’s on track to outsell all of its predecessors in the space of about 2 to 3 months on each of its respective platforms. Should that happen it wouldn’t be the first Treyarch title to outsell Infinity Ward, but it would certainly cement their position as equal developers.
The question then becomes what this will mean for the Treyarch/Infinity Ward developer duality in the Call of Duty franchise. In all honesty I don’t think it’ll mean much overall, indeed each iteration of Call of Duty for the past couple generations has outsold the last, but the fervour at which fans adopted this most recent title was definitely a surprise for me even if I thought the quality was a definite jump up from Treyarch’s previous games. Indeed as long as the series keeps making money and breaking sales records I don’t think we’ll see any major changes in the franchise, either from an actual game play or developer perspective. For me it’s just interesting to see how the perceptions have changed over the past couple years as I’ve witness the back and forth between the two developers behind the biggest game franchise in the world and how a perceived duality in quality has, in essence, simply disappeared.