When Will Buying Clothing Online be as Good as Offline?

I’m not exactly what you’d call a fashionista, the ebbs and flows of what’s current often pass me by, but I do have my own style which I usually refresh on a yearly basis. More recently this has tended towards my work attire, mostly because I spend a great deal more time in it than I did previously. However the act of shopping for clothes is one I like to avoid as I find it tiresome, especially when trying to find the right sizes to fit my not-so-normal dimensions. Thus I’ve recently turned towards custom services and tailoring in order to get what I want in the sizes that fit me but, if I’m honest, the online world still seems to be light years behind that which I can get from the more traditional fashion outlets.

Tailoring Stuff

For instance one of the most frustrating pieces of clothing for me to buy is business shirts. Usually they fall short in one of my three key categories (length, sleeve length and fit in the mid section) so I figured that getting some custom made would be a great way to go. So I decided that I’d last out for a couple shirts from 2 online retailers, Original Stitch and Shirts My Way, to see if I could get something that would tick all 3 categories. I was also going to do a review of them against each other to see which one of the retailers provided the better fit and would thus become my defacto supplier of shirts for the foreseeable future. However upon receiving both shirts I was greeted with the unfortunate reality: they both sucked.

They seemed to get some of the things right, like the neck size and overall shirt length, however they both seemed to be made to fit someone who weighed about 40kg more than I do with the mid section being like a tent. Both of them also had ridiculously billowy sleeves, making my arms appear to be twice as wide as they should be. I kind of expected something like this to happen with Original Stitch, since their measurements aren’t exactly comprehensive, but Shirts My Way also suffered from the same issues even though I followed their guidelines exactly. Comparing this to the things I’ve had fitted or tailored in the past I was extremely disappointed as I was expecting as good or better service.

The problem could be partially solved by technology as 3D scanning could provide extremely accurate sizing that online stores could then incorporate in order to ensure you got the right fit the first time around. In fact I’d argue that there should be some kind of open standard for this, allowing all the various companies to develop their brand of solutions for it that would be interoperable between different clothing companies. That is something of a pipe dream, I know, but I can’t be the only person who has had this kind of frustration trying to get the right fits from online retailers.

I guess for now I should just stick with the tried and true methods for getting the clothing that I want as the online experience, whilst infinitely more convenient, ultimately delivers a lacklustre product. I’m hopeful that change is coming although it’s going to take time for it to become widespread and I’m sure that there won’t be any standards across the industry for a long time after that. Maybe one day I’ll be able to order the right fits from the comfort of my own home but, unfortunately, that day is not today.

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