I’d like to say that I’ve never run ads on my blog out of a principled stance against them but the reality is I just wouldn’t make enough out of them to justify their existence. Sure this blog does cost me a non-zero sum to maintain but it’s never been much of a burden and I wouldn’t feel right compromising the (now) good look of the website just to make a few bucks on the side. This hasn’t stopped me from wondering how I would go about making my living as a blogger, although unfortunately pretty much every road leads back to advertising. However that model might be set to change with one of Google’s latest products: Contributor.
The idea behind it is simple: you select a monthly amount you want to contribute to the sites you frequent and for sites participating in the Contributor program you’ll see no ads from Google AdSense. It’s a slight tweak on the idea of services like Flattr with a much lower barrier to adoption since most people have a Google account already and most sites run AdSense in some form. You also don’t have to specify how much goes to each site you visit, Google handles that by counting up the pageviews and dividing up your monthly contribution accordingly. In a world where AdBlock Plus has become one of the most installed browser extensions this could be a way for publishers to claw back a little revenue and, of course, for Google to bump up its revenue.
This isn’t Google’s first foray into crowd funding publishers as just a few months ago they released Fan Funding for YouTube channels. That was mostly a reaction to other crowd funding services like Patreon and Subbable whereas Contributor feels like a more fully thought out solution, one that has some real potential to generate revenue for content creators. Hopefully Google will be scaling the program into a more general solution as times goes on as I can imagine a simple “pay $3 to disable all AdSense ads” kind of service would see an incredibly large adoption rate.
On the flip side though I’m wondering how many people would convert away from blocking ads completely to using Contributor or a similar service. I know those AdBlock sensing scripts that put up guilt trip ads (like DotaCinema’s Don’t Make Sven Cry one) are pretty effective in making me whitelist certain sites, but going the next step to actually paying money is a leap I’m not sure I’d make. I know it’s nothing in the grand scheme of things, $36/year is a pittance for most people browsing the Internet, but it’s still a barrier. That being said it’s a lower barrier than any of the other options available, however.
I think Contributor will be a positive thing for both publishers and consumers in the long run, it’ll just depend on how willing people are to fork over a couple bucks a month and how much of that makes its way back to the sites it supports. You’ll still need a decent sized audience to make a living off it but at least you’d have another tool at your disposal to have them support what you do. Meanwhile I and all the other aspiring small time bloggers will continue to fantasize about what it would be like to get paid for what we do, even though we know it’ll never happen.
But it could…couldn’t it? 😉