Google is one of the biggest proponents of an Internet that’s unencumbered by proprietary standards, patents and non-neutral traffic routes. That’s been a great boon to us Internet users as their advocacy on our behalf means that as long as they stay in business we’re likely to continue to have an Internet that stays true to those ideals. Of course like any company they’re not entirely perfect, at times attempting to forward their own agenda under the guise of openness, but overall their contribution to keeping the Internet free and open has been positive. It seems rather odd then that Google has an obsession with Adobe’s Flash product, to the point where I wonder if there’s something going on that I don’t know about.
Back in March last year Google announced that they were integrating the Flash plugin directly into their Chrome browser. This was at the height of the web standards war that was raging between Apple and Adobe so it was easy to construe Google’s support of Flash as them taking Adobe’s side in the matter. That notion was further reinforced by the fact that Google’s Android platform fully supported Flash as well. This level of support for a proprietary plug-in for a company that prides itself on being a big supporter of open standards seems rather hypocritical, but there are some reasons as to why they’re doing it.
Recently though it appears that Google’s support of Flash was actually leading up to a much more ambitious goal, transitioning the web from Flash to a HTML5 future:
Google is enabling developers who use the Adobe Flash Professional developer tool to convert their animations to HTML5 via an extension based on Google’s Swiffy conversion technology.
“One of our main aims for Swiffy is to let you continue to use Flash as a development environment, even when you’re developing animations for environments that don’t support Flash,” said Esteban de la Canal, Google software engineer, in a blog post. “To speed up the development process, we’ve built the Swiffy Extension for Flash Professional. The extension enables you to convert your animation to HTML5 with one click (or keyboard shortcut).”
Now it’s interesting that Google would go ahead and do something like this when Adobe had already made their play in this field with their Wallaby product. The big difference here is that Wallaby was specifically targeted at Flash Ads only and didn’t support many of the features that made Flash so versatile, like ActionScript. Swiffy on the other hand does support ActionScript and several other features that weren’t present in Wallaby. It would seem then that Google thinks they can do better than Adobe at their own game which they very well could especially when Adobe just recently announced that they weren’t working on mobile Flash any more.
Of course the transition from native Flash to Flash rendered through HTML5 doesn’t necessarily mean we’re looking at a future web that performs better. The main problem with Flash wasn’t so much the platform it was the developers on that platform. The Flash ads were the biggest culprit, often laden with gobs of unnecessary and bloated code that were the source of the performance problems people encountered. Transitioning such ads to HTML5 won’t make that code go away (there is a chance to optimize, but automated tools can only go so far) and the result will more than likely be just as bad as the original Flash it came from. It’s a step in the right direction yes, but it’s not going to be an all roses future like some would have you believe.
It’s quite interesting to see the kind of games that Google plays in order to make the web better for everyone. At times they may seem to be on the wrong side but it’s becoming clear that they’re playing the long game for a better web for everyone. It will be interesting to see how common Swiffy converted Flash files become and whether they’re still the performance hogs that their predecessors are but knowing Google they won’t let it lie until they’ve optimized it to the nth degree. Adobe’s reaction to Swiffy will be telling as well considering they’re now competing directly with Google on their home turf. The end result will be a better, more open Internet for us all something I think we can all agree is a good thing.