There’s always risk in innovation. When you’re creating a new product or service there’s always the chance that nobody will want what you’re creating. Similarly whatever you end up creating could very well end up grating against the current norms in such a way that your product is almost wholly rejected by those its aimed at. A great example of this, which I covered in the past, was Windows Vista. In order for Microsoft to move ahead into the future they had to break away from some of their old paradigms and this drew the ire of many of their loyal customers. The damage that was done there is still being felt today with slower adoption rates of their latest product but had it not been for this initial failure they may not have been enjoying the level of success that Windows 7 has today.
In fact many pioneering products and services were first faced with dismal (albeit, mostly profitable) reception initially. Steam was a great example of this, debuting back in a time where broadband penetration numbers in many countries wasn’t particularly great and sought to deliver all games digitally direct to the consumer. Couple this with the fact that they were cutting out the publishers and distributors in the process the guys at Valve faced an extremely long, uphill battle in order for their platform to gain dominance. Still three years later they started to get big titles releasing on their platform and the rest, as they say, is history.
Interestingly enough I began to notice similar things happening with the Playstation Portable. Whilst the next version of the handheld, the NGP, is not going to be a digital only download device Sony has recently said that all games will be available digitally with only the bigger titles coming to the physical world:
“One thing we learnt from PSP, is that we want to have simultaneous delivery in digital and physical for NGP. Just to clarify that, all games that appear physically will be made available digitally, said House. He added, “Not necessarily all games have to be made available physically. And having the option of a digital-only method affords more creative risk-taking, and that’s because you don’t-have that in-built risk of physical inventory.”
For those who follow Sony you’d be aware of the dismal failure that was the PSP Go. Debuting at an insanely high price (costing just a hair below a full PS3) whilst offering little in the way of improvements the PSP Go was never going to be a phenomenal success. However it was particularly hampered by the lack of compatibility with its current gen brethren, doing away with the UMD drive in favor of a fully digital distribution model. This annoyed PSP customers to no end because their current collection of games could not be migrated onto the new platform (other than through nefarious means). Looking at the NGP there’s no way to get UMD games onto it but since most people are already aware that their current UMD titles will not have a format transition to the new platform they’ve avoided doing the same amount of damage to their next generation handheld as they did to the PSP Go.
Failure teaches you where you went wrong and where you should be heading in order to avoid making such mistakes again. Many successful products have been built on the backs of dismal failures, just look at satellite phones and radio for example. Sometimes it requires a risk taker to pave the way forward for those who will profit from the endeavor and hopefully that risk taker gets some of the kudos down the line. Digital distribution is one of those such areas where path has already been beaten and even some of the pioneers are continuing to profit from it.
My history with Sony can only really only be described as one of their fan boys. It all started well over a decade ago when I picked up my first Playstation, several years after they had been released. I loved that console dearly and when the Playstation 2 was announced I threw myself into wild amounts of debt with my parents so I could pick up one of the consoles on launch day. This extended to the time when they released their first portable gaming system, the Playstation Portable, as I convinced my then boss to let me take one home before the official release date. I’ve spent a good chunk of time with my PSP over the past few years and even still use it today for the odd game of Lumines or Guilty Gear. Still ever since some teaser images were released of it’s successor I’ve been eagerly awaiting its debut and yesterday afternoon finally saw an official announcement from Sony.
That there is the next generation of Sony’s portable gaming systems. On the surface it doesn’t look to be much more than an overgrown PSP with an additional analog control stick but the real meat of this device is in what’s under the hood, as shown by it’s impressive specifications:
|CPU||ARM® Cortex™-A9 core (4 core)|
|Approx. 182.0 x 18.6 x 83.5mm (width x height x depth) (tentative, excludes largest projection)|
|5 inches (16:9), 960 x 544, Approx. 16 million colors, OLED|
Multi touch screen (capacitive type)
|Rear touch pad||Multi touch pad (capacitive type)|
|Cameras||Front camera, Rear camera|
|Sound||Built-in stereo speakers|
|Sensors||Six-axis motion sensing system (three-axis gyroscope, three-axis accelerometer), Three-axis electronic compass|
Wi-Fi location service support
|Keys / Switches||PS button|
Directional buttons (Up/Down/Right/Left)
Action buttons (Triangle, Circle, Cross, Square)
Shoulder buttons (Right/Left)
Right stick, Left stick
START button, SELECT button
Volume buttons (+/-)
|Mobile network connectivity (3G)|
IEEE 802.11b/g/n (n = 1×1)(Wi-Fi) (Infrastructure mode/Ad-hoc mode)
Bluetooth® 2.1+EDR （A2DP/AVRCP/HSP）
Such specifications are becoming somewhat of a trademark of Sony, opting to go for the most powerful system they can deliver on a chosen platform. It’s been a double edged sword for them as whilst they can always claim the specifications crown their products are then hampered by their high cost, as illustrated with every console they’ve released. Still this thing is mightily impressive with connectivity rivalling that of today’s smart phones and processing power that hasn’t been seen before in a device of its size.
There are a few notable things to mention about Sony’s next handheld and one of them is shown in the picture above. That’s a capacitive touch panel that allows you to interact with the NGP, much like the touchscreen on any modern phone. Many companies have experimented with these in the past as a way to forego having a touchscreen, eliminating the need to touch the screen and leave fingerprints all over it. Interestingly enough though Sony decided to include a touchscreen on the front as well, meaning you can interact with it via both ways. How this is going to be used remains to be seen but its addition does make for some interesting possibilities.
Of notable absence is also any form of a media drive, ala the UMD. Whilst the format seemed like a good idea initially it was plagued by problems like reducing the battery life in half and lack of blank media like other formats. The former was an unfortunate problem that could never be worked around and the latter an attempt to stop piracy which failed miserably. Sony then attempted to revamp the PSP brand with the PSP Go which did away with the UMD in favour of digital distribution. However the PSP Go had abysmal adoption rates with many users outraged that their UMD collections were now completely useless. Still the PSP Go has paved the way for the NGP much like Windows Vista did for Windows 7 and the lack of any kind of media drive on the NGP shows that Sony is committed to a fully digital distribution network going forward.
Sony’s had a hard time in the portable gaming world but the fact remains they’re the only other company who’s still trying to take on the king of the market, Nintendo. Whilst the 3DS does look good on the surface its high price and the publics general disinterest in 3D means that Sony has a real chance to make a grab for the handheld crown with the NGP. However they have a real uphill battle ahead of them, especially when you consider that their new hand held will probably be more expensive than the 3DS. For a rabid Sony fan like myself it’s a no brainer, I’ll definitely be grabbing one of these on launch day just because it looks like such a versatile piece of kit. We’ll have to see if its worth buying as a game console when the time comes but it’s shaping up to be an interesting year for the handheld space.