If there’s one thing that the search giant Google doesn’t seem to be able to get right it’s social networking. This isn’t for lack of trying however, in Google Latitude is one of the most popular location based social networking applications out there and Orkut, their first social network, is still going strong with over 100 million users. However Orkut is still a far cry from what Facebook has become and Buzz has come no where near touching Twitter as a platform, even with the advantage of being right up in every Gmail user’s face. Google isn’t one to take things like this lightly and rumors have been swirling around for a long time that they were prepping to launch a new product that would be a direct competitor for the social networking starlets.
Today they announced Google+.
In essence it’s yet another social network, but it seems to combine aspects from all the hot start up ideas of the past couple years (group messaging, video chat, social recommendations, filtered photos) with a UX experience that feels distinctly non-googlesque. Whilst the product isn’t available for people to use right now you can put your name and email address in here to get added into the product sometime in the future. The screenshots I’ve been able to get my hands on have definitely piqued my interest in the product, not least of which is because of some of the features.
The first concept that I like, and one that had been talked about extensively prior to the announcement, was the Circles feature. Basically it lets you create groups of people out of your greater social network for sharing things like pictures and status updates. It’s a different paradigm to that of groups within Facebook since they’re only visible to you. It’s a great way of getting around that whole limited profile thing you have to laboriously set up within Facebook to make sure that you don’t inadvertently share something to people you didn’t want to. Grouping people up by interests is great too since I’m sure that not everyone is interested in the same things that I am.
The media sharing aspect sounds interesting too with Google saying it will be heavily integrated with mobile. In essence every picture or movie you take can be automatically uploaded to Google+, although it remains hidden until you choose to share it. Their image editor apparently integrates Instagram like photo filters for those of us who think that makes them some kind of artist, which is great but I feel is only there because that whole filtered photo thing is so hot right now. Google+ also has what they call Hangouts, basically video chat rooms that up to 10 friends can join. Hopefully that product doesn’t necessarily require video to work as it would be great to get an upgrade to Google Talk.
However after looking at what Google+ has to offer I started thinking about what I’d be using it for. I’d love to start using it in place of Facebook but unfortunately my entire social network is already on there and apart from the technically curious among them I can’t see any of them bothering to make the transition across to Google+. This means for Google+ to be any use to me it will need to have some pretty heavy duty integration with Facebook (and probably Twitter) in order for me to use it for any length of time. Google has been mum on the details of how deep the integration with existing social networks will go so we’ll just have to wait and see how they tackle this issue.
Like any new Google product it’s always interesting to see what kinds of innovations they bring to the table. Whilst nothing revolutionary in itself Google+ does show that Google is taking the whole social idea very seriously now and is looking to capitalize on many current trends in order to draw people to its platform. Whether or not this will lead to Google+ becoming a successful social network to rival that of Facebook and Twitter remains to be seen but I’ve already put my hand up to be one of the first to try out their latest offering, and I know I’m not alone in that regard (since the page refused to load twice when I tried to sign up).
After losing around 6 weeks of my life to a project I’ve only vaguely referred to as “The Plan” I promised myself a month off to catch up on my backlog of games, relax and then hit Geon hard with new features so that I could release it upon the world. That month is now closer to 6 weeks mostly because there were just so many good games out at the moment (I still have 4 to play through, ugh!) and I was thoroughly enjoying slacking off. I’ve justified putting off the development because in all my research around the web I haven’t found anything quite like it. That was until I happened across this:
Facebook is allegedly planning to roll out location sharing capabilities next month, once again playing catch-up to other services that have gained popularity thanks to location data. The rumor comes courtesy of anonymous sources who have been “briefed on the project” speaking to the New York Times, who said that Facebook will announce the feature at Facebook’s annual f8 conference in late April.
Great news right? I toyed with Facebook integration a while back but I never got the authentication working right and after a night of tinkering I found that I’d have to do some pretty heavy handed guessing to get the data in the right places. With services like Twitter and Flickr having beautifully easy geo-apis available I wasn’t too keen to muddy the information feeds unless I could guarantee a certain level of actual geo accuracy. So Facebook introducing a true blue geo api means more work for me, but also yet another hook for potential users.
But further down the article there comes a list of four services that have built their success based around user data that has geographic information in them. They are:
The last, and the one that made me almost jump out of my seat, was Brightkite. The front page has a lovely little section down the bottom that said “What’s happening in Canberra” and was happily displaying images that were supposedly from my area. Considering that I’m in the business of information aggregation with a geographical bent (trying saying that 5 times fast :P) my first reaction was that dreaded sinking feeling anyone gets when they think they’ve had the most brilliant idea in the world only to find it’s already been done, packaged and sold to everyone who would want it. However diving deeper into Brightkite’s world I can see that yet again they’re focused on the social networking side of things and much less on aggregating information based on location.
This I believe is the selling point for Geon. Whilst I appreciate that social networking is all the rage these days (as was blogs before them, and badly hacked together personal sites on Geocities before them and so on) it’s not the vision I have for Geon. It will have some kinds of social features in there (like following your friends, although Facebook integration might render that moot) but my main goal is getting information and hopefully establishing 2 way communication between people who want information.
The upside to all these apps coming out (and subsequently kicking my ass into gear) is that there is real demand out there for something like Geon. Talking to people about it only goes so far and it’s always good to have that little bit of hope that your work will someday be appreciated by the wider world.
Maybe I scare too easily 😉