Posts Tagged‘rules’

Kickstarter Changes The Rules, For The Better.

Kickstarter was one of those services that faced the typical chicken and egg problem of Internet start ups. As a crowd funding platform its success was born out of the exposure it could bring to potential projects and in the beginning that was essentially nothing. As time went on and crowdfunding became more mainstream Kickstarter then became the portal to get projects funded online and since then we’ve seen the projects transform from being mostly single guys in garages to mutli-discplinary teams looking to launch disruptive technology. Whilst I still believe that Kickstarter doesn’t fundamentally change the rules of the funding game the shift of the value judgement from the entity to the wider world is a big one and one that has seen many products come to life that might not have done otherwise.

Of course as the service and the number of projects has grown over the years it was statistically inevitable that things would start to go wrong. Thankfully the majority of the problems faced by Kickstarter campaigns are usually overly ambitious product designers who under estimate the time it will take to get their product to market leading to delays to their initial time frames. There haven’t been that many outright problems either with failed projects never getting any money (and still being publicly accessible after the fact) and there’s only a handful of projects that vanished into the ether, all apparently due to copyright claims.

Still there were a couple high profile cases of projects being showcased that were little more than a concept that someone wanted to create. Now this is the reason why Kickstarter exists, to get projects like that the funding they need to get over that initial hump, however for physical goods having nothing but a couple product renderings can lead to some serious down the road and there were numerous projects that suffered major delays because of this. There were even notable projects that had a prototype but struggled to scale to meet the demand created by their Kickstarter campaign.

Kickstarter, to its credit, has recognised this problem and recently changed the rules, putting it rather bluntly that Kicksater is not a store.

Looking at the changes the first thing you’d notice is the number of projects that were previously funded that would no longer fly under the new rules. Personally I think its a good thing as requiring an actual prototype means that a project creator will have to have gone through many of the initial hurdles to bring the product to reality and thus won’t be using the Kickstarter funds to do this. It does mean that the barrier to entry for product and hardware categories just went up a few notches but it also means that there’s a much higher likelihood that such products will actually come into existence. The change that puts an end to multiple items is done to ensure another Pen Type-A/Pebble situation doesn’t occur again, although there’s still the potential for that to happen.

I think the changes are overwhelmingly positive and whilst there might be some projects excluded from using Kickstarter as a funding platform there’s still many other crowd funding alternatives that still support projects of that nature. It also helps to make sure people understand the (usually low) risks of using Kickstarter as there’s every chance in the world that the product/service will not be viable and neither Kickstarter nor the project founders are under any obligation to issue refunds for projects that fail after funding. This might be spelt out in no uncertain terms in the fine print when you sign up but anything to make people more aware of what they’re getting themselves into to is a good thing and does wonders for Kickstarter’s reputation.

It hasn’t turned me off the idea, that’s for sure.

Marketers, PR Reps and Anyone Wanting to Promote (or Sell) Something: Read This Before You Email Me.

I’m under no delusions that I’m some kind of highfalutin blogger who’s under constant bombardment by corporate suitors looking to peddle their wares through my site. I have however been privy to some things that I wouldn’t have had a chance at otherwise had I not kept on writing for all these years so I’m somewhat familiar with the usual process of how an initial email will turn into something concrete. However it appears that there’s a lot of people out there, some of them possibly genuine, who have no idea how to contact even low end bloggers like myself in order to get some coverage. Today I’m going to lay my cards on the table and detail the response you’ll get should you ignore them.

Firstly I have a public email address that I published on this site with the primary intention of giving people an easy access avenue to me should they want to chat, comment or approach me for some kind of business related venture. It was also something of an experiment to see just how much spam I’d get through it and for the record it’s basically none (current queue is 71, all handled well by Gmail). You can feel free to email me at that address with whatever it is you want to talk to me about and I’m pretty much guaranteed to respond to it within 24 hours. If you don’t get a response it’s likely you’ve violated one of my cardinal rules, ones that if broken I’ll at best ignore you and at worst make sure I waste as much of your time as possible.

For starters you need to address me in the email, not Admin or webmaster or TheRefinedGeek or whatever your spam program uses, just me. That’s my initial sniff test to filter for carpet bomb emails but I’ve also simply deleted other emails which were possibly genuine just based on the fact that they couldn’t take the 2 extra seconds to find the About page and find my actual name. To date everyone I’ve had a successful blogging relationship with has managed to find my name without issue so if you can do the same you’re guaranteed to not get thrown into the trash along with all the other spammers.

Most importantly, and pay attention here because violating this rule will get you on the “waste this sucker’s time” list, you have to actually understand what this blog is and how you might fit into its overall picture. It seems that after I put the magical words “guest post” into my long time friend’s Call of Duty review people think it’s open slather for writing something on here. I’m am most certainly open to people writing guest posts on here but I’ve turned every single unsolicited one down so far simply because they want to write something that’s just not what this blog is about, nor I think my current audience would find particularly interesting. What this says to me is that you’ve done some kind of Google search for blogs that have posts with a title containing the words “Guest Post” and then emailed them hoping you could peddle your wares to. Just read 2 weeks worth of posts here and you’ll figure out if the article you have in mind is a good fit for here and then ask yourself why you want it here and not on your own personal blog.

These rules aren’t particularly rigorous so if you’re a real person looking to make a connection or a blogger looking for a place to show your writing to a wider audience you’ll have no problem complying with them. The spammers and idiots however will continue to trip them up, usually failing at the first “say my name, bitch” step. I might not be a bigshot blogger but I have standards and respect for the work I do and if my standards are too high for you then I’m sure you can find a home among all the other spammy blogs that will welcome you with open arms.